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10 Most Popular Japanese Fashion Trends in 2024

CEO Tinh Phung
Japan has always been at the forefront of fashion, known for its innovative and trend-setting clothing styles. From the vibrant streets of Harajuku to the sophisticated fashionistas of Ginza, Japanese fashion offers a diverse range...

Japan has always been at the forefront of fashion, known for its innovative and trend-setting clothing styles. From the vibrant streets of Harajuku to the sophisticated fashionistas of Ginza, Japanese fashion offers a diverse range of styles to suit every individual. With so many influential people and brands shaping the fashion scene in Japan, it's no wonder that the world keeps a close eye on this dynamic country for the next big trend.

Ginza, Tokyo Ginza, Tokyo

The year 2023/2024 was particularly significant for Japanese fashion, as the country experienced significant adaptations and shifting needs in response to emerging trends and environments. It was a year filled with one trend after another, and we have compiled the top Japanese fashion trends for 2024 below!

1. Masks (naturally)

Japanese Fashion Trends - Black Mask

Wearing masks in Japan has always been a common practice rooted in a sense of common decency and care for the community. However, masks are now becoming more than just a protective garment - they are becoming a fashion statement. Brands are creating masks with fashionable cutouts, logos, and unique designs, making them more aesthetically pleasing and stylish.

2. Coatigans

Japanese Fashion Trends - Coatigans

A coatigan is a blend of a coat and a cardigan, combining the look and fit of a coat with the comfort and feel of a cardigan. It is the perfect balance between style and coziness. For a trendy look, pair your coatigan with some statement earrings.

3. Slouchy Outerwear

Japanese Fashion Trends - Slouchy Outerwear

Outerwear is no longer just about functionality; it has become a fashion statement. The rise of slouchy outerwear, characterized by oversized coats or jackets worn in an almost lethargic manner, adds character and depth to your outfit. It's about creating a stylish look rather than just keeping warm.

4. Plaid on Plaid

Japanese Fashion Trends - Plaid on Plaid

Mixing different plaid prints in a single outfit may sound daring, but Japanese fashionistas have mastered this trend. The key to making it work is to choose complementary colors, creating a cohesive and stylish look.

5. Wide Leg Pants

Japanese Fashion Trends - Wide leg pants

Japanese fashion excels in the art of wide-leg pants. Whether paired with a vintage tee, cropped cardigan, or statement blouse, wide-leg pants are embraced for their versatility and style. The key is to balance the proportions by pairing them with a fitted top.

6. Bubblegum Pink

Japanese Fashion Trends - Bubblegum Pink

Bubblegum pink is a bold and attention-grabbing color that has been making waves in the fashion world. It adds a powerful and vibrant touch to any outfit. When incorporating bubblegum pink into your wardrobe, start by experimenting with neutral colors like white, sand, and beige.

7. Cropped Blazer/Jacket

Japanese Fashion Trends - Cropped Jacket

The cropped blazer has made a comeback, especially with the resurgence of high-rise pants. Expect to see more casual cropped blazers on the streets of Tokyo this year. Whether structured or unstructured, the clean, straight-cut look adds a touch of sophistication to any outfit.

8. White on White

Japanese Fashion Trends - White on white

White on white is a timeless trend that Japan is bringing back to life. By pairing different shades of white and layering various materials like linen, lace, chiffon, and denim, you can create a minimalist and chic look. To add a touch of excitement, incorporate pops of color through accessories like handbags, headwear, and shoes.

9. Muslin-made

Japanese Fashion Trends - Muslin

Muslin, an ultra-thin and lightweight fabric, is gaining popularity in the Japanese fashion scene. Its versatility allows it to be crafted into various shapes and silhouettes. Designers like Chitose Abe are pushing the boundaries of muslin, creating androgynous pieces that embrace the fabric's structured feel and neutral aesthetic.

10. Jogger Bottoms

Japanese Fashion Trends - Jogger

Jogger bottoms, the epitome of athleisure, are making a comeback in the Japanese fashion scene. These comfortable and lightweight pants are no longer limited to workouts; they are now used to add a streetwear vibe to chic and high-end looks. Opt for joggers with the signature double white stripes for instant recognition.

Adopting these new trends will be a breeze for those already immersed in the fashion scene. For those still exploring, Japanese fashion offers a world of fun, excitement, and sometimes outrageous styles that will keep you entertained for hours. This season, there are endless possibilities to explore. So go ahead, try out these trends, and make a statement with your style!

Discover more aspects of Japanese culture here.