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13 Fashion Websites to Use As Inspiration in 2023

CEO Tinh Phung
Are you in need of some inspiration for your fashion website? Look no further! We've compiled a list of trendy fashion websites that will help you create an iconic brand. Whether you're interested in women's...

Are you in need of some inspiration for your fashion website? Look no further! We've compiled a list of trendy fashion websites that will help you create an iconic brand. Whether you're interested in women's fashion, men's fashion, maternity, or children's fashion, we've got you covered. Let's dive in and explore these amazing websites for some creative ideas.

Women's Fashion Websites for Inspiration


Lulus is a fashion website that delivers an exceptional online experience to customers. Their website features playful copy, colorful and large images, and a user-friendly design. They even create collections for seasonal events, ensuring their customers are always up-to-date with the latest trends.

fashion websites


Fabletics is another fashion website that focuses on providing a personalized experience to customers. They take customers through a quiz to understand their preferences and then show them products tailored to their needs. The website also allows customers to select different models for the main pictures, helping them envision how the clothing will look on different body types.

women's fashion sites

Ann Taylor

Ann Taylor's fashion website stands out with its customer-friendly top navigation menu. They make it easy for customers to find what they're looking for with categories like "New Arrivals," "Petites," and "Tall." They even have a dedicated section for affordable products, catering to customers on a budget.

ann taylor

Men's Fashion Websites

Jack and Jones

Jack and Jones uses discounts as a powerful tool to generate sales. They offer discounts to customers who sign up for their email list and promote bundled offers to increase average order volume. The website also includes a section for wholesale inquiries, expanding their customer base beyond B2C.

jack and jones product

Harry Rosen

Harry Rosen's fashion website focuses on online shopping with multiple "Shop Now" links on their homepage. They cater to a higher-end clientele with their premium and skillfully made products. The website also includes a blog featuring fashion lookbooks, offering customers complete outfit ideas.

men's fashion websites


TopMan uses a content-based blog to increase website traffic. By regularly publishing new content, they attract visitors from search and social media. The website also offers a "Shop and Wear Now, Pay Later" feature, allowing customers to buy now and pay in installments.

fashion sites

Maternity Fashion Websites

PinkBlush Maternity

PinkBlush Maternity's fashion website puts a strong emphasis on social proof. They showcase customer photos from their Instagram account, allowing customers to shop the look directly. They also offer modern product collections for specific occasions like baby showers and photoshoots.

pinkblush influencer

Motherhood Maternity

Motherhood Maternity's website focuses on marketing strategies. They collect due dates from customers to deliver personalized emails. The website also includes a "Today's Offers" section, highlighting discounted products and savings. Urgency is created with a countdown sale banner, encouraging customers to buy now.

motherhood maternity email

Children's Fashion Websites

The Children's Place

The Children's Place uses various marketing techniques to drive sales. They offer discounts and promotions through pop-ups and banners on their homepage. They also include collections for babies, toddlers, children, and even adults with their Mini Me section, allowing parents and children to wear matching outfits.

children's place

Oshkosh B'Gosh

Oshkosh B'Gosh focuses on navigation to help customers find what they need. Their top navigation includes categories for babies, toddlers, and children, ensuring a wide range of options. The product pages feature essential information and a zoomable picture preview to capture customers' attention.

osh kosh

Fashion Websites on Shopify

Suzy Shier

Suzy Shier's fashion website highlights different product collections on their homepage. They also have a trends feature that changes with each season, catering to specific customer searches. The product pages include trust badges, enticing copy, and zoomable pictures.

shopify fashion websites

Mizzen and Main

Mizzen and Main focuses on comfort in their trendy fashion website. Their banners, copy, and product descriptions all emphasize comfort. This consistent messaging helps customers associate their brand with comfortable clothing.

mizzen and main


Gymshark's website showcases strong and athletic people to create a consistent brand image. Their products include the Gymshark brand name, reinforcing the association with fitness apparel. They also leverage influencer marketing to promote their brand.

shopify websites

In conclusion, these fashion websites serve as great inspiration for building your own unique brand. From top navigation to product pages to branding, there are countless ideas to help you complete the look and theme of your fashion website. Remember, you can find amazing clothing options on platforms like AliExpress to create your own fashion store. So, if fashion is your passion, start your own online store today!

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