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20 Easy Makeup Tricks for Women Over 50

CEO Tinh Phung
It's no secret that Americans love to look good. With $8.4 billion spent on cosmetics each year in the United States alone, it's clear that beauty is a priority. However, while there are plenty of...

It's no secret that Americans love to look good. With $8.4 billion spent on cosmetics each year in the United States alone, it's clear that beauty is a priority. However, while there are plenty of tips and tutorials available for younger women, information on how to achieve certain looks as you age can be hard to find. But fear not! We have gathered the best makeup tricks for older women that will have you looking and feeling like a million bucks in no time.

1. Use Primer to Enhance Your Eyes

Even if you don't have oily eyelids, using primer can help reduce the visible signs of aging and keep your makeup in place all day. As our skin becomes thinner with age, especially around our eyes, it can result in uneven tones of purples, blues, and reds. Tap a very thin layer of eye primer to even out the tone and create a vibrant, long-wearing eye shadow application.

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2. Smooth Your Skin with the Right Primer

As we age, larger pores and fine lines become more prominent. However, the right primer can help you fight back. Apply a thin layer of thick primer to moisturized skin to instantly smooth texture and reduce the appearance of large pores and fine lines. This will allow your foundation to glide seamlessly and create a flawless makeup look.

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3. Apply Foundation Strategically

Instead of applying your foundation in full coverage, start with a good creamy foundation around the center of your face where you need the most coverage. Blend it outward towards your ears, hairline, and neck with a fluffy, flat brush for the most even application. This technique helps to buff out any harsh lines and create a natural-looking, flawless complexion.

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4. Enhance Your Brows

As we age, our brows tend to thin out and may sprout unwanted grays. To address this, use a brow gel to fill in sparse spots and coat grays. The brow gel, similar to mascara but with less opacity, is the perfect fix. Simply brush it throughout your brows in an upward and outward motion for a natural-looking result.

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5. Start Your Makeup Look with Your Eyes

To minimize the risk of excess makeup settling in fine lines and wrinkles, start your makeup routine with your eyes. Dusting on eyeshadow can cause fallout, which gives a dark appearance and enhances dark under-eye circles. So, wait to apply face makeup until after your eyes are complete for a flawless and fresh look.

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6. Master Eyeliner Application

Lining your eyes in your 50s requires a different approach. With eyelids that have wrinkles and are more hooded, it becomes more difficult to swipe a pencil smoothly across the lid. Instead, try dotting a pencil along the upper lash line and smudging it with a pencil sponge for a softer and more flattering look.

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7. Skip the Face Powder

While face powder may have been a go-to for touch-ups in the past, it's best to skip this step after 50. Powders can make the skin appear dry and settle on fine facial hairs, which many of us develop as we age. Instead, use a little pressed powder to set under eye concealer and eliminate shine, but avoid applying it all over your face.

Pink Blush, wardrobe, makeup for older women Pink Blush

8. Opt for Cream Blush

For a more youthful and dewy look, choose a cream blush over a powder one. A cream blush, like Face Stockholm Cream Blush in Malmo, adds a natural flush and acts as both a blush and highlighter when applied to the cheekbones. Its subtle shimmer enhances your features and brings a radiant glow to your face.

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9. Avoid Shimmery Products on Textured Skin

While shimmery products may convey youthfulness, they can accentuate texture on skin that is textured by acne, scarring, or wrinkles. To avoid emphasizing these imperfections, opt for products without shimmer. This will create a more even and youthful appearance.

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10. Choose Natural Shades for a Subtle Look

To enhance your natural beauty, opt for neutral shades like taupe shadows and nude lips. These colors are timeless and will serve you well as you age. Moving away from trendier eyeshadow colors and embracing softer, more classic tones will give you a polished and elegant look.

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11. Prioritize a Natural Glow Instead of Shimmer

While shine can draw attention to fine lines and wrinkles, a matte look is not always the best choice. Instead of shimmer, opt for a sheen that provides a natural glow. This will create a youthful and radiant appearance without the risk of emphasizing texture or adding excessive glitter.

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12. Set Your Makeup with a Moisturizing Spray

As your skin changes with age, your makeup may fade faster than before. To keep your makeup looking fresh and your skin looking radiant, use a moisturizing setting spray. This will not only keep your makeup in place all day but also provide hydration and a dewy finish.

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13. Make Your Eyes Pop with Waterline Liner

To make your eyes appear bigger and brighter, try lining your waterline with a nude shadow or liner. This technique will open up your eyes and make them appear more awake. Additionally, applying a matte nude color to the inner corners of your eyes will make them look even brighter.

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14. Embrace a "Less is More" Approach

While a dramatic cat eye may have been your go-to in your younger years, a more classic makeup style is better suited for those over 50. Use softer colors on your eyes and move away from trendy shades like bright blue or hot pink. Instead, opt for mauve, peach, or violet for a subtle touch of color.

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15. Define Your Lips with Lip Liner

As the lines around our mouths become more noticeable with age, it's important to define our lips. Using a lip liner can help create a more defined lip shape. This is especially helpful as the natural lip line can become less defined as we age. So, don't forget to use a lip liner to enhance your lip color and shape.

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16. Be Cautious with Highlighter

While a little highlighter on your cheekbones can create a glowing look, it can also draw attention to areas that are starting to wrinkle or sag. Instead of emphasizing these areas, use a face oil to press onto your cheekbones. This will give you a natural glow and help hydrate your skin, reducing the signs of aging.

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17. Keep Your Lips Hydrated

Preparing your skin is essential for flawless makeup, and this includes your lips. Use a lip balm or plumper to keep your lips looking fuller and more youthful. Hydrated lips create a smooth canvas for lipstick and prevent it from settling into fine lines.

woman touching lips, makeup for older women Woman Touching Lips

18. Invest in Skincare

While makeup can work wonders, it all starts with good skincare. Establishing a daily skincare routine that includes cleanser, moisturizer, sun protection, and nighttime serum is the key to smooth and hydrated skin. Look for moisturizers that contain hyaluronic acid, peptides, sun protection, and vitamins to firm and plump the skin.

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By following these easy makeup tricks for women over 50, you can enhance your natural beauty and achieve a flawless makeup look. Remember, it's never too late to experiment with new techniques and products that will make you feel confident and radiant at any age. So, go ahead and embrace your beauty with these expert-approved tips!