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The Ultimate Guide to Natural Perfumes: Clean, Organic & Non-Toxic Scents

CEO Tinh Phung
Have you ever wondered about the harmful chemicals lurking in your favorite perfumes? If so, you're not alone. The world of natural perfumes can be confusing, but fear not - we're here to guide you...

Have you ever wondered about the harmful chemicals lurking in your favorite perfumes? If so, you're not alone. The world of natural perfumes can be confusing, but fear not - we're here to guide you through it.

In this comprehensive guide, we've tested hundreds of non-toxic perfumes and curated a list of the best natural and organic options available. We've consulted with industry expert Charna Ethier, owner of Providence Perfume Co., to provide you with valuable insights and advice.

Why Switch to Natural Perfumes?

Conventional perfumes are often a toxic cocktail of synthetics, petrochemicals, and undisclosed chemicals. In fact, there are approximately 3,000 chemicals used in fragrance, many of which are known to disrupt hormones and the endocrine system. These chemicals can even trigger migraines in some individuals.

To enjoy perfume without putting your health at risk, it's crucial to choose non-toxic perfume brands that use botanical extracts instead. While most clean perfume brands may not be 100% natural, many use "safe synthetics." However, it's important to differentiate between 100% natural perfumes and those that use synthetics, as they cater to different needs.

The Categories of Clean Perfumes

Clean perfumes can be divided into two categories - 100% natural and organic perfumes and those that combine natural and synthetic ingredients. The former is suitable for those seeking a completely natural experience, while the latter provides a transition for conventional fragrance lovers looking for cleaner options.

Understanding Perfume Performance

One common complaint about clean perfumes is that they don't last as long as conventional ones. The reason behind this lies in the absence of lab-engineered ingredients that artificially extend the wear of fragrances. However, the performance of clean perfumes can vary. Some brands, such as By Rosie Jane and Ellis Brooklyn, may have slightly less longevity than others due to their use of synthetics. Natural perfumes generally need to be reapplied throughout the day for optimal freshness.

The Best Natural Perfume Brands

Now that you're familiar with the basics, let's delve into some of the best natural perfume brands available. These brands go above and beyond to create clean, organic, and non-toxic scents without compromising on quality.

By Rosie Jane

By Rosie Jane Caption: Natural perfume made with non-toxic ingredients

By Rosie Jane is our top pick for those who love wearable, feminine scents that aren't overpowering. Their perfumes are easy, light, and perfect for those seeking a natural fragrance that performs similarly to conventional perfume. With vegan and clean options, By Rosie Jane is transparent about their use of synthetics. Some of our favorites include Dulce, Lake, and Rosie.


Phlur Caption: Best organic perfumes

Phlur is a clean perfume brand available at Sephora. Their scents are characterized by strong, heady notes that resemble fine fragrances. While they can be heavy for those with sensitive noses, Phloria and Apricot Privee are excellent choices for everyday wear. Phlur creates modern, fine fragrances that are mindfully formulated, responsibly sourced, and crafted by world-class perfumers.

Clean Beauty Collective

Clean  <a href='https://shopmrkatin.vn/c/beauty' title='beauty' class='hover-show-link replace-link-36'>beauty<span class='hover-show-content'></span></a>  Collective Caption: Clean beauty collective perfume

Clean Beauty Collective offers simple and uncomplicated fragrances with strong performance. If you're looking for a clean, fresh laundry scent without harmful ingredients, their Warm Cotton perfume is a perfect fit. Founded in 2013, Clean Beauty Collective creates clean perfumes using natural and safe synthetics, prioritizing green manufacturing practices and sustainable ingredients.

Floral Street

Floral Street Caption: Floral Street perfume

Floral Street focuses exclusively on floral scents, making it an ideal brand for floral fragrance lovers. Their perfumes are modern, feminine, and vegan, with a strong emphasis on sustainability. Arizona Bloom and Wild Vanilla Orchid are personal favorites, offering captivating floral experiences. Floral Street perfumes are vegan, cruelty-free, and sustainably sourced, with strong projection and longevity.

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Sana Jardin Paris

Sana Jardin Paris Caption: Sana Jardin perfume

Sana Jardin perfumes are beautifully feminine and easygoing, featuring complex compositions. As a socially conscious luxury fragrance house, Sana Jardin aims to make a positive impact on society and empower women through clean and sustainable perfume production. Their fragrances are akin to fine perfumes and are ideal for floral scent lovers.

Ellis Brooklyn

Ellis Brooklyn Caption: Ellis Brooklyn perfume

Ellis Brooklyn offers a line of easy and feminine clean perfumes, perfect for newcomers and younger individuals. PETA-certified vegan and cruelty-free, their perfumes combine synthetics with a high percentage of natural ingredients. The brand's contemporary and chic bottles instantly catch the eye, while the fragrances are approachable and enjoyable. Ellis Brooklyn perfumes are designed to smell less synthetic than other clean fragrance brands.

Henry Rose

Henry Rose Caption: Henry Rose perfume

Henry Rose was founded by Michelle Pfeiffer, an A-lister who wanted to avoid potentially toxic fragrances. The brand is EWG verified and offers perfumes made from a carefully curated list of allowed ingredients. Henry Rose believes in 100% transparency and discloses each ingredient used, including synthetics. Their scents are rich and heavy, appealing to those with a preference for intense fragrances.

Maison Louis Marie

Maison Louis Marie Caption: Maison Louis Marie perfume

Maison Louis Marie is an eco-conscious brand that creates fragrances with a focus on rare natural ingredients. Their perfumes are handcrafted in small batches, utilizing only the finest, high-quality natural botanicals. With a wide range featuring unique scents, Maison Louis Marie caters to those who seek a distinctive fragrance experience.


Moodeaux Caption: Moodeaux perfume

Moodeaux offers skin-nourishing clean fragrances that don't disappoint. With scents designed to match your mood, their fragrances are made at a high concentration and are the first Black-owned fragrance brand carried at Credo Beauty. Moodeaux uses absolutes, botanical derivatives, and safe synthetics, providing an eco-friendly approach to fragrance.

Lavanila The Healthy Fragrance

Lavanila Caption: Lavanila vanilla perfume

Known for their deodorants, Lavanila also offers a line of vanilla-centric healthy fragrances. Their perfumes contain skin-nourishing ingredients, pure essential oils, and botanical aromas. If you're a vanilla lover, Lavanila is the perfect choice for you.


Skylar Caption: Skylar perfume

Skylar is an excellent brand for clean perfume beginners and young teens. Their clean fragrances combine natural and synthetic ingredients, providing a delicate and feminine experience. Founder Cat Chen created Skylar after her daughter experienced allergic reactions to her everyday perfume. Skylar's scents are inspired by the landscapes of California and cater to a younger consumer.


Dedcool Caption: Dedcool perfume

Dedcool is a genderless and vegan fragrance line founded in Los Angeles. Their perfumes offer a range of scents, including white musk, bergamot, and amber. With their focus on sustainability and eco-driven practices, Dedcool creates healthy and conscious fragrances using the cleanest and most sustainable ingredients.

The 7 Virtues

The 7 Virtues Caption: The 7 Virtues perfume

The 7 Virtues is a socially-driven perfume brand dedicated to helping nations rebuild after war or strife. Their fragrances are made with natural and fair trade essential oils, ethically sourced from around the world. While The 7 Virtues uses synthetics to enhance their perfumes, their commitment to clean and sustainable ingredients remains unwavering.

Abbott NYC

Abbott NYC Caption: Abbott NYC perfume

Abbott NYC is a clean cologne brand inspired by the American outdoors. With a unisex fragrance line, Abbott offers scents that are loved by both men and women. Their perfumes are clean, PETA-certified vegan, and cruelty-free, employing green and sustainable manufacturing practices. If you appreciate earthy scents, Abbott NYC is a must-try brand.

Inkling Scents

Inkling Scents Caption: Inkling Scents perfume

Inkling Scents is an affordable clean perfume brand that delivers natural fragrances without breaking the bank. Their perfumes are 100% botanical, hand-blended in small batches using organic ingredients from their on-site garden. With scents like Pulse, Inkling Scents offers warm earthy notes that last for at least 4 hours.

Living Libations

Living Libations Caption: Living Libations perfume

Living Libations takes you on a journey with their perfumes, transporting you to sacred pockets of the earth. Made with organic, biodynamic alcohol, their perfumes are 100% essential oil-based, capturing the essence of nature. With a wide range of beautiful creations, Living Libations has something for everyone.

Wit & West

Wit & West Caption: Wit & West perfume

Wit & West Perfumes is a 100% natural botanical perfumery offering unique scents for those who want to stand out. Handcrafted in small batches, their perfumes use only the finest natural botanicals and naturally derived ingredients. If you're looking for an alternative to smelling like everyone else, give Wit & West a try.

Providence Perfume Co

Providence Perfume Co Caption: Providence Perfume Co perfume

Providence Perfume Co creates award-winning 100% natural perfumes using the finest botanical ingredients from around the world. Their perfumes are formulated without synthetics, petrochemicals, dyes, parabens, or chemical fragrances. With a wide range of scents that feel like fine fragrances, Providence Perfume Co offers the perfect balance of quality and nature. Their perfumes last around 3 hours with 4-5 spritzes.

Heretic Parfum

Heretic Parfum Caption: Heretic Parfum perfume

Heretic Parfum creates handcrafted fragrances made from 100% naturally derived botanical ingredients. With their commitment to being vegan and cruelty-free, Heretic offers unisex scents that are blended in organic sugarcane alcohol. Their perfumes range from 100% natural to those that include synthetics, catering to various preferences.

Bohemian Reves

Bohemian Reves Caption: Bohemian Reves perfume

Bohemian Reves is an affordable clean perfume brand that offers natural, botanical perfumes that won't break the bank. Their perfumes are hand-blended in their Florida studio, with each bottle finished in a stunning geometric glass vessel. Sultry and simple, Desert Fleur is a popular choice, featuring patchouli and vanilla for a romantic and grounding experience.

Aftelier Perfumes

Aftelier Perfumes Caption: Aftelier Perfumes perfume

Aftelier Perfumes is a niche natural perfume brand that caters to fragrance enthusiasts. Their fragrances are made using the finest natural essences sourced from around the world. Aftelier Perfumes uses organic or wild-crafted oils whenever possible, and their perfumer, Mandy Aftel, is a renowned expert in the field. Their perfumes are a true indulgence for those seeking luxury and natural beauty.

La Fleur by Livvy

La Fleur by Livvy Caption: La Fleur by Livvy perfume

La Fleur by Livvy offers natural perfumes inspired by exotic places. Founded by self-taught perfumer Olivia Larson, the brand features both 100% botanical perfumes and "mixed" perfumes that include aroma chemicals, natural isolates, and synthetic musks for better longevity and sillage. Journey and travel-themed, La Fleur by Livvy's scents evoke comfort, harmony, positivity, and aloha.

Red Flower NYC

Red Flower NYC Caption: Red Flower NYC perfume

Red Flower offers 100% natural perfumes made from essential oils and certified organic plants. Their perfumes capture the purity of flower distillations, dark-tree resins, herbs, and ripe fruit extractions. With simple yet beautiful blends, Red Flower provides a captivating olfactory experience without compromising on clean and ethical ingredients.

Strange Invisible

Strange Invisible Caption: Strange Invisible perfume

Strange Invisible is a botanical perfumery that creates fragrances from biodynamic, wild-crafted, and certified organic plants. With a commitment to using natural essences and never synthetic aromas, Strange Invisible offers unique scents that range from garden-like to masculine. If you're a fragrance enthusiast or appreciate niche perfumes, Strange Invisible is the brand for you.

One Seed Perfumes

One Seed Perfumes Caption: One Seed Perfumes perfume

One Seed Perfumes is an Australian brand that creates perfumes with care from their studio in Adelaide. Their perfumes are at least 80% organic and made with pure, botanical, and cruelty-free ingredients. With award-winning fragrances, their scents adapt and evolve based on each individual's unique body chemistry. Try Dreamer, Solitude, or Bohemia for an unforgettable olfactory experience.

Understanding Perfume Terminology

To help you navigate the world of clean perfumes, here are a few key terms to familiarize yourself with:

  • Projection: The distance at which others can smell the fragrance from the wearer.
  • Sillage: The trail of scent left behind by the wearer.
  • Performance: The longevity of a perfume.
  • Top notes: The initial scents experienced after applying the fragrance.
  • Middle notes: The primary aromatic notes that define the fragrance's description.
  • Base notes: The heaviest and longest-lasting notes that emerge after the middle notes have evaporated.
  • Dry down: The final scent experienced after the top and middle notes have dissipated.
  • Gourmand: A fragrance that evokes food, often desserts, with notes of vanilla, chocolate, caramel, etc.
  • Skin scent: A perfume with minimal projection, only detectable when close to the wearer.
  • Eau de Cologne: A lightly concentrated fragrance with a perfume oil to alcohol ratio of 2-5%.
  • Eau de Parfum: A fragrance with a concentration of 10-15% perfume oil to alcohol.
  • Eau de Toilette: A fragrance with a concentration of 5-10% perfume oil to alcohol.

Explore the World of Natural Perfumes

Now armed with knowledge about the best natural perfume brands and perfume terminology, you can confidently embark on your journey to find the perfect fragrance. Whether you prefer floral, woody, or gourmand scents, there is a clean perfume that will captivate your senses and align with your values.

Remember, choosing natural perfumes not only benefits your health but also supports ethical and sustainable practices. So toss aside your conventional fragrance and embrace the clean, organic, and non-toxic scents that the world of natural perfumes has to offer!

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