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35 Black-Owned Skincare Brands to Elevate Your Routine

CEO Tinh Phung
In honor of Black History Month, we want to celebrate the incredible Black leaders and innovators in the beauty industry. These trailblazers have created their own skincare brands, offering products designed specifically for darker skin...

In honor of Black History Month, we want to celebrate the incredible Black leaders and innovators in the beauty industry. These trailblazers have created their own skincare brands, offering products designed specifically for darker skin tones and promoting equality and high-quality ingredients.

Carol’s Daughter

One of the most popular natural hair, scalp, and body-care brands is Carol’s Daughter, founded by Lisa Price. Created for all hair and skin textures, this brand offers products that cater to diverse beauty needs. The Almond Cookie Shea Soufflé, a nourishing body cream with a delightful sweet scent, is a favorite among customers.

Carol’s Daughter Almond Cookie Shea Soufflé


Marie Kouadio cofounded EADEM with the intention of bringing women of color together through skincare. Their Milk Marvel Dark Spot Serum, developed by female chemists and tested on models of color, has become a cult-favorite for melanated skin.

Eve Milan New York

Licensed esthetician Eden Gilliam translated her 11-plus years of skincare industry knowledge into a line of curated, sulfate- and paraben-free products. The motto of Eve Milan New York is to wear makeup because you want to, not because you feel the need to hide your skin. Their products address various skin concerns, making it easy to find a routine that works for you.

Flora & Noor

Founder Jordan Karim created Flora & Noor to address the lack of halal skincare products that work for melanin-rich skin. Using her expertise as a pharmaceutical consultant, she developed a halal-certified skincare line packed with potent and effective ingredients, including shea body butters and vitamin C face serums.

Pierre Performance

Jamal Pierre founded Pierre Performance to address the specific needs of men with oily, acne-prone skin. Most skincare lines either target teenagers or use harsh ingredients, but Pierre Performance offers products for men of all ages and skin types. Their standout products include a spot treatment for acne and a brightening serum to tackle hyperpigmentation.

Shani Darden Skin Care

Shani Darden, a celebrity esthetician, trained under a leading dermatologist in Beverly Hills before launching her own skincare line. Her simple-yet-effective products, such as the signature anti-aging Retinol Reform Serum, have gained the approval of Hollywood A-listers. Follow her expert tips on Instagram for more skincare advice.

Shani Darden Skin Care Retinol Reform

Black Girl Sunscreen

Founder Shontay Lundy created Black Girl Sunscreen to provide a solution for women of color who struggle to find sunscreens that don't leave behind a white cast. This brand aims to educate and protect "melanin beauties" worldwide while moisturizing melanated skin and avoiding harmful chemicals.


Keli Smith founded Kaike as a plant-based skincare company focused on celebrating skin. Their minimal and multi-use products target skin concerns faced by women of color, such as dryness, hyperpigmentation, and uneven tone.

OUI the People

Karen Young started OUI the People with the goal of redefining the beauty industry's messages. They strive to be conscientious about their language, create effective products, and help everyone feel great in their own skin. Their razors are especially suitable for sensitive skin.

skin BUTTR

Tatiana Price created skin BUTTR, a natural body and skincare line that leaves skin hydrated and glowing. Their products, including body scrubs, facial cleansers, and toners, simplify your routine, build confidence in your skin, and leave you feeling refreshed and healthy.

The Tsuri Company

Inspired by her own mental health struggles, Ashli Goudelock founded The Tsuri Company to create an indulgent, spa-like experience at home. Their body and homecare products promote relaxation and stress relief, including aromatic bath salts, body soaps, and lotions like the Yuzu + Ylang Ylang Body Crème.

The Tsuri Company Yuzu + Ylang Ylang Body Crème


Nyakio Kamoche Grieco founded Nyakio, drawing inspiration from global beauty secrets and family traditions she learned while growing up in Africa. Their line includes anti-aging oils and cleansing balms that utilize natural formulas and ingredients.


BeautyStat's founder, Ron Robinson, is a cosmetic chemist with decades of expertise in the beauty field. After reviewing thousands of products, he launched his own high-performance skincare line. BeautyStat's Universal C Skin Refiner is a great choice if you're looking for a high-quality vitamin C serum.

Epara Skincare

Ozohu Adoh, the founder of Epara Skincare, struggled to find luxury skincare products that addressed the specific needs of people of color, particularly those with dry skin and discoloration. Epara sources organic ingredients from Africa and offers scientifically-proven products to address a range of skincare concerns faced by women of color.

Hyper Skin

Desiree Verdejo created Hyper Skin after experiencing extreme hyperpigmentation and dark marks during pregnancy. Their hero product, Hyper Even Brightening Dark Spot Vitamin C Serum, is packed with natural ingredients that brighten the skin, smooth texture, and treat hyperpigmentation.

Buttah Skin

Dorion Renaud founded Buttah Skin with the goal of tackling everyday skincare concerns for melanin-rich skin. Starting with raw, natural shea butter, the brand has expanded to include cleansers, serums, toners, and more. Their Gentle Cleanser is ideal for cleansing without drying out the skin.

Buttah Skin Gentle Cleanser

Pholk Beauty

Niambi Cacchioli founded Pholk Beauty to welcome women of color into the natural skincare space. The brand incorporates healing and herbalist traditions from the African Diaspora and promotes women of color as innovators in culture.

Aba Love Apothecary

Aba Gyepi-Garbrah, a certified aromatherapist, founded Aba Love Apothecary to harness the power of relaxing aromatherapy. Her handcrafted formulas are designed to change the way we see and feel about self-care. The essential oil-based serums are both effective and affordable.

KNC Beauty

Kristen Noel Crawley created KNC Beauty to provide perfectly hydrated, kissable lips. Their lip masks and scrubs are designed to give you the ultimate lip care experience. Don't forget to check out their ultra-Instagrammable eye masks too!

Mary Louise Cosmetics

Akilah Mary-Louise Releford founded Mary Louise Cosmetics to continue the legacy of her grandmothers, Mary and Louise. This organic line features body butters, face masks, serums, and soaps that prioritize natural, nourishing, and clean beauty products.


Gen Z founders Claudia Teng and Olamide Olowe created Topicals to combine science-backed skincare with mental health advocacy. From under-eye masks to lavender body serums, their adorable beauty buys are not only effective but also promote self-care.

Temple Zen

Jashiro Dean, a professional dancer and choreographer, struggled to find natural solutions for his aches, pains, bruises, and muscle fatigue. This inspired him to found Temple Zen, an eco-friendly company that promotes beauty, wellness, and healthy living through high-quality products infused with vitamins and nutrients, promoting natural cell rejuvenation.

Plant Apothecary

Husband and wife team Bjarke Ballisager and Holly McWhorter founded Plant Apothecary to offer organic, vegan, and cruelty-free bath, grooming, and skincare products. Their range addresses various skin types and concerns, all formulated with an eco-conscious mindset.

Oye Shea Butter

Tolu Oye, inspired by her mother's use of shea butter for eczema, burns, and hair hydration, founded Oye Shea Butter. The brand sources ingredients from Nigeria and aims to renew, heal, and hydrate both hair and skin.

Nola Skinsentials

Jane Ormon created Nola Skinsentials to cater to Black women and their melanin-rich skin. The plant-based line benefits diverse skin tones and promotes a natural glow. Their website embraces untouched imagery of real people, promoting inclusivity.

Lovinah Supernatural Skincare

Joy Ekhator, a computer-programmer-turned-beauty-brand-founder, combined her knowledge of Nigerian beauty traditions with technology to create a plant-powered, high-performance skincare line. Lovinah celebrates African beauty traditions while addressing hormonal changes, premature aging, and improving complexion.

Urban Hydration

Urban Hydration not only offers fantastic skincare products but also helps combat the water crisis in Kenya. The founder, Psyche Terry, donates one gallon of water to Kenyan school children for every product sold. Their ultra-hydrating products are a must-have for dry skin.

Dehiya Beauty

Dr. Mia Chae Reddy founded Dehiya to celebrate global beauty traditions. Inspired by her time abroad studying under a Moroccan herbalist, she created a vegan, plant-based, and all-natural skincare line. Dehiya champions diversity and ensures inclusivity in their products.

Luv Scrub

Caroline Owusu-Ansah brought the West African shower staple to America with Luv Scrub. This towel-like exfoliating tool smooths skin texture, removes dead cells, and allows moisturizers and oils to absorb more effectively, providing a spa-like experience at home.

Gilded Body

Dermatology clinician Blair Armstrong founded Gilded Body to raise awareness of body skincare. Their formulas utilize luxurious plant oils and hydrating shea butter to balance the skin. The brand also offers sleek marble body brushes for a spa-like exfoliation ritual.

Unsun Cosmetics

Katonya Breaux launched Unsun Cosmetics to provide clean, no-residue sunscreens specifically designed for darker skin tones. Their tinted SPF, mineral face sunscreen, body sunscreen, and hand cream offer effective sun protection while considering the environment.

Beneath Your Mask

Founder Dana Jackson created Beneath Your Mask after being diagnosed with Systemic Lupus Erythematosus. Her natural, luxurious products, infused with essential oils, are chosen for their restorative benefits. Beneath Your Mask is committed to clean ingredients and skincare routines rooted in self-care.

Base Butter

She'Neil Spence and Nicolette Graves founded Base Butter to redefine beauty perceptions and empower Black women. Their crowdsourced skincare products are designed for oily and combination skin, embracing the uniqueness of different complexions. The Radiate Face Jelly, a lightweight, aloe vera-infused moisturizer, leaves the skin glowy, not greasy.


Trinity Mouzan Wofford launched Golde to make wellness enjoyable and accessible. Their superfood-boosted essentials in health and beauty, ranging from face masks to matcha turmeric latte blends, prioritize your well-being and self-care.

Rosen Skincare

Jamika Martin founded Rosen Skincare with the intention of bringing confidence to acne sufferers. Their clean ingredients and formulations take the guesswork out of creating a skincare routine. Rosen Skincare offers bundles tailored to tackle personal skincare concerns.

Let's take a moment to appreciate and support these incredible Black-owned skincare brands that are revolutionizing the beauty industry while prioritizing diversity and inclusivity.