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40 Best Makeup Brands for Black Women: Celebrating Diversity in Beauty

CEO Tinh Phung
Do you remember the frustration of not being able to find your shade of makeup as a Black woman? While there were countless options for lighter skin tones, darker-toned women were limited to just a...

Do you remember the frustration of not being able to find your shade of makeup as a Black woman? While there were countless options for lighter skin tones, darker-toned women were limited to just a handful of choices. This lack of representation has been a significant failing of the makeup industry for years. However, things are finally changing as more and more makeup brands are stepping up to provide options for every shade of Black women.

In this article, we will recommend over 40 makeup brands that cater specifically to Black women. The majority of these brands are Black women-owned, ensuring that finding your perfect shade of foundation will not be a problem! Let's dive in and discover the incredible range of makeup brands that celebrate the beauty and diversity of Black women.

Fenty Beauty: Rihanna's Game-Changing Line

One of the most well-known brands in the industry, Fenty Beauty, was launched by Rihanna in response to the lack of diversity in foundations. With an initial release of 40 shades, and later expanding to 50, Rihanna set a new standard for inclusivity. Her success inspired other makeup companies to follow suit and diversify their lines. Finding your perfect Fenty shade has never been easier.

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Beauty Bakerie: High-Quality Products for Every Shade

Beauty Bakerie, created by Cashmere Nicole, aims to offer high-quality, healthy ingredients in its products. They have a shade-matching tool to help you find your perfect match.

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Pat McGrath Labs: A Legend in the Industry

Pat McGrath is a renowned and highly sought-after makeup artist. Her extensive experience and work with top names in cosmetics and fashion make her an industry icon. Mentioning black makeup artists without including Pat McGrath would be impossible.

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Black Opal: Empowering Women of Color

Black Opal, now owned by Black women, has always aimed to uplift women of color. They offer a range of makeup products and skincare options, including moisturizers and cleansers. Their website also provides a shade-matching page to help you find your perfect match.

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Coloured Raine Cosmetics: Fun and Inclusive

Coloured Raine was built on the belief that makeup should be fun, lighthearted, and a tool for self-expression. Regardless of age, gender, or skin color, their vibrant eyeshadow palettes and cosmetics aim to empower individuals.

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Mented Cosmetics: Celebrating Nude Beauty

Mented Cosmetics, created by KJ Miller and Amanda E. Johnson, was born out of their frustration in finding the perfect nude lipstick for dark complexions. They offer a wide array of nude lipsticks that enhance the beauty of black women. Their website even features a quiz to help you find your perfect shade of nude.

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Iman Cosmetics: An Iconic Brand for Black Women

Fashion model Iman created Iman Cosmetics to provide makeup options for women of color, with a special focus on black women. She understood the struggle of finding makeup that matches darker skin tones. Iman Cosmetics offers a wide range of products tailored to the diverse needs of black women.

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Ka'Oir Cosmetics: Adding Glam to Your Look

Keyshia Ka'Oir, a model and actress, created Ka'Oir Cosmetics to provide glamorous options for women. From eyeshadow palettes to sparkly glitz lipsticks, their products are formulated with professional-grade glitter. They also offer products that are paraben-free, vegan, gluten-free, and cruelty-free.

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Laws of Nature Cosmetics: Safe and Beautiful

Jasmine Rose, the founder of Laws of Nature Cosmetics, started her brand after researching the chemicals in makeup and their potential links to breast cancer. She offers safer ingredients and a range of makeup options for black women. Laws of Nature Cosmetics aims to make women feel beautiful while prioritizing their health.

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B.Simone Beauty: Lip Products for Every Shade

Influencer and social media personality B. Simone created her own makeup brand, featuring a range of lip glosses, lip liners, and lip mattes. Her products include colors that complement every shade of black, ensuring that every woman can find their perfect lip product.

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Ace Beaute: Colorful and Vibrant

Ace Beaute, created by Niye Aniekan-Attang, offers a stunning range of colorful and vibrant eyeshadow palettes. Their ultra-pigmented and cruelty-free products allow for endless creativity and expression.

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Undefined Beauty: Clean and Sustainable

Dorian Morris, the creator of Undefined Beauty, wanted to create clean, nontoxic, and sustainably sourced products. Her brand offers plant-based makeup options, including CBD-infused products.

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LaMik Beauty: Safe and Beautiful Makeup

Kim Roxie, the founder of LaMik Beauty, spent time researching the chemicals in mainstream makeup brands after her mother's breast cancer diagnosis. She created paraben-free makeup for black women, ensuring that safety and beauty go hand in hand.

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Uoma Beauty: All-Inclusive Beauty Brand

Uoma Beauty, founded by Sharon Chuter, is an all-inclusive brand with a goal to make women feel beautiful regardless of their circumstances. While the brand is black-owned, Sharon emphasizes that it is for everyone.

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Danessa Myricks Beauty: Perfect for Dark Skin Tones

Danessa Myricks Beauty offers a range of makeup products, including foundations, that are perfect for dark skin tones. Their hybrid cream color can be used on lips, eyes, and face, providing versatility and vibrant colors.

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Range Beauty: Making Shades Accessible

Alicia Scott created Range Beauty to address the difficulties black women face in finding the right shades. Her brand offers a shade-matching tool to help clients find their perfect match.

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The Crayon Case: Vibrant and Fun

The Crayon Case offers a wide range of vibrant and colorful makeup options. With eyeshadow palettes modeled after crayon packs and cosmetics resembling school supplies, this brand brings joy and novelty to your makeup routine.

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The Lip Bar: Turning Rejection into Success

Melissa Butler, the founder of The Lip Bar, faced rejection on Shark Tank but didn't let that stop her. She launched her business and became successful despite the setback. The Lip Bar offers a diverse range of lip products and is available in over 1,000 stores worldwide.

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Jacque Mgido Cosmetics: All-Inclusive Beauty

Jacque Mgido created her brand to rectify the lack of representation for black women in the makeup industry. While the brand was created by a black woman for black women, Jacque Mgido Cosmetics is all-inclusive, offering colors and vibrancies that complement all complexions.

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Juvia's Place: Vibrant Colors for All

Chichi Eburu created Juvia's Place to offer bold and exciting colors for people of all shades. Their products are created with ingredients sourced directly from Africa and are designed for everyone, regardless of gender.

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Vera Moore Cosmetics: Makeup for All Genders

Vera Moore Cosmetics recognizes that cosmetics are not just for women and offers products for both genders. Vera believes that everyone should feel empowered and beautiful in their own skin.

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Black Up Cosmetics: French Excellence for Dark Skin Tones

Black Up Cosmetics is the first French cosmetics brand dedicated to women of color. They specialize in tan to dark skin tones and offer products formulated to meet the specific needs of darker complexions. Their shade-matching tool helps you find the perfect foundation, while their lipsticks are carefully curated to complement tan to dark skin tones.

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Plain Jane Beauty: Clean and Plant-Based

Plain Jane Beauty offers clean and plant-based makeup products, including foundations for black women. Founder Lake Louise aims to eliminate the lack of inclusive products that work for darker-skinned people. Their foundation quiz can help you find your perfect shade.

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Glow by Melodye: Embracing Your Colorful Life

Melodye created Glow by Melodye to offer bold-colored lipsticks for women who lead colorful lives. With a range of vibrant shades, her brand encourages women to embrace their individuality and express themselves confidently.

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Sacha Cosmetics: Redefining Makeup for Dark Skin

Sacha Cosmetics, the official cosmetics of the Miss Universe and Miss USA Pageants, offers a range of products specially formulated for darker skin tones. Their Buttercup Powder ensures that black women never look ashy or washed out in photographs or under bright lights.

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BAABS Beauty: Allergen-Free Beauty

BAABS Beauty, created by Necia Boston, offers allergen-free beauty products designed to simplify the makeup routine for black women. Many black women have allergies to mainstream beauty products, and Necia's brand addresses this issue.

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Colourpop: Affordable and Diverse

Colourpop is known for its affordability and ultra-matte lipsticks. They have recently expanded their line to include foundations that are almost as diverse as Fenty's. They also collaborate with makeup artists of color to create inclusive collections.

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Elf Cosmetics: Affordable and Inclusive

E.l.f, one of the most affordable cosmetic brands globally, offers a wide array of shades for dark skin. Their flawless finish foundation and shade-matching tool make it easy to find the perfect match. E.l.f also actively supports the Black Lives Matter movement, providing resources and links to support the black community on their website.

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AJ Crimson: Filling a Market Gap

AJ Crimson, a beauty expert and makeup artist, created his own line of cosmetics to address the lack of options for women of color. His line includes products that cater to all shades, including dark skin tones.

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Yubi Beauty: Revolutionizing Brushes

Adiya Dixon Wiggins, the creator of Yubi Beauty, revolutionized the way we apply makeup with her innovative Yubi Brush. This brush mimics the feel of fingers, making makeup application a breeze.

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Opulence MD Beauty: Lashes with a Cause

Opulence MD Beauty offers lashes created by an ophthalmologist. Their cruelty-free and mink-free lashes blend seamlessly with your natural lashes. For every set purchased, Opulence MD sponsors a diabetic patient to have a screening exam.

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Glamazon Beauty Cosmetics: Enhancing Beauty and Personality

Glamazon Beauty Cosmetics, created by Kim Baker, enhances the beauty of women and helps them express their personality. Their products are designed to make every woman feel beautiful and confident.

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TUL Cosmetics: Confidence and Fun

TUL, also known as The Unicorn Locker, was created by Shamil Alli, AKA Milz. TUL believes that makeup is not just about enhancing beauty but also about confidence and fun. They offer a wide range of lip colors and loose glitter to add a touch of glam to your look.

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Hue Noir: High-Quality for Dark Skin Tones

Paula Hayes, a chemist, created Hue Noir to cater to the specific needs of darker skin tones. Her high-quality products interact well with dark complexions, ensuring that every woman can find the perfect match.

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Marjani Beauty: Celebrating Boldness

Kimberly Smith, the founder of Marjani Beauty, sources ingredients from all over the world to create her products. She believes in embracing boldness, being unapologetic, and staying true to oneself.

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Prime Beauty Cosmetics: Your Beauty Matters

Shemika Harmitt, the creator of Prime Beauty Cosmetics, wants black women to know that their beauty matters. Offering affordable and cruelty-free products, Prime Beauty demonstrates that black women deserve high-quality makeup.

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Lipmatic: Sweetness in Every Shade

Lipmatic, founded by Destiny Jones, pays homage to her father, rapper Nas. Their smooth, nonsticky, long-lasting lip glosses come in vibrant colors and sweet scents, ensuring you feel confident and smell delicious.

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Omolewa Cosmetics: Beauty for Beautiful Children

Omolewa means 'Beautiful child' in Yoruba, a Nigerian language. Founded by Irene Dele-Adejumo, Omolewa Cosmetics offers long-lasting and highly pigmented products. Their products are non-toxic, cruelty-free, paraben-free, sulfate-free, and mostly vegan. Irene's mission is to empower black women and make them feel beautiful in their own skin.

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Black Radiance: Celebrating Black Beauty

Black Radiance, part of Markwins Brands, celebrates the beauty of self-acceptance and inner strength of Black women. Their range of colors, exclusively formulated to enhance dark complexions, ensures that women of color feel represented and beautiful. While not a black-owned brand, they actively support and empower the black community.

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Glow Up Academy: Adding Sparkle to Your Life

Glow Up Academy offers a line of glitter created by Kiki Adams. Their convenient glitter applicator tool allows you to apply glitter to your eyes without making a mess. Additionally, they offer a range of gorgeous lip colors to complement any skin tone.

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Conclusion: Celebrating Black-Owned Businesses

While this is not an exhaustive list, it provides a great starting point for discovering Black-owned businesses that cater to black women and women of color. Representation in the beauty industry is essential, and these brands have risen to prominence by embracing diversity and celebrating the beauty of every shade.

Let us know if you have additional brands to add to this list so that we can continue celebrating and supporting the empowering movement of Black-owned businesses. Remember, every day is an opportunity to celebrate and uplift these brands that prioritize the representation and beauty of black women.