As we approach 2024, it's time to take a closer look at the Vietnamese fashion scene and the trends that are set to dominate the industry. Vietnam has been making waves in the fashion world with its unique blend of traditional and modern styles, and this trend is only expected to grow stronger in the coming year. From vibrant colors to intricate embroidery, here are 50 unmissable Vietnamese style trends to watch in 2024.
10 Short Statistics Bullet Points:
- Vietnam's fashion industry is projected to reach a market value of $7.8 billion by 2024.
- The country's textile and garment exports are expected to exceed $40 billion in 2024.
- Vietnam is the fourth-largest exporter of textiles and garments globally.
- The average annual growth rate of Vietnam's fashion industry is estimated to be around 15%.
- Vietnamese consumers are increasingly embracing sustainable and eco-friendly fashion.
- The rise of social media has played a significant role in promoting Vietnamese fashion brands.
- Vietnam's fashion designers are gaining international recognition for their creativity and craftsmanship.
- The demand for traditional Vietnamese clothing, such as ao dai, is on the rise.
- Vietnam's fashion weeks and events attract both local and international fashion enthusiasts.
- The Vietnamese youth are driving the fashion trends with their bold and experimental styles.
Vietnamese Traditional Clothing
Vietnamese traditional clothing, known as ao dai, continues to be a prominent fashion trend in 2024. The ao dai is a long, form-fitting dress that is typically worn on special occasions and formal events. It features intricate embroidery and vibrant colors, reflecting the rich cultural heritage of Vietnam. In recent years, designers have been incorporating modern elements into the traditional ao dai, making it more versatile and appealing to a wider audience.
Modern Twist on Ao Dai
The modern twist on the ao dai is one of the top Vietnamese style trends to watch in 2024. Designers are experimenting with different fabrics, patterns, and silhouettes to create contemporary versions of this traditional garment. From asymmetrical hemlines to bold prints, the modern ao dai offers a fresh take on Vietnamese fashion while still paying homage to its roots.
Embroidered Ao Dai
Embroidery plays a significant role in Vietnamese fashion, and the trend is set to continue in 2024. Intricate floral motifs and delicate patterns adorn the ao dai, adding a touch of elegance and sophistication. Embroidered ao dai dresses are perfect for special occasions and can be customized to reflect the wearer's personal style.
Pastel-colored Ao Dai
Pastel colors are expected to dominate the Vietnamese fashion scene in 2024, and the ao dai is no exception. Soft shades of pink, lavender, mint green, and baby blue will be popular choices for this traditional garment. Pastel-colored ao dai dresses exude femininity and grace, making them a favorite among fashion-forward individuals.
Sustainable Ao Dai
Sustainability is a growing concern in the fashion industry, and Vietnamese designers are embracing eco-friendly practices. In 2024, expect to see more sustainable ao dai made from organic fabrics and natural dyes. These environmentally conscious garments not only promote ethical fashion but also showcase the creativity and innovation of Vietnamese designers.
Vietnamese Street Style
Vietnamese street style has gained international recognition in recent years, thanks to its unique blend of traditional and contemporary elements. The youth in Vietnam are known for their bold and experimental fashion choices, making the streets of major cities like Hanoi and Ho Chi Minh City a vibrant fashion playground.
Mix and Match
Mixing and matching different patterns, colors, and textures is a key element of Vietnamese street style. In 2024, expect to see fashion enthusiasts donning eclectic outfits that combine traditional Vietnamese garments with modern pieces. This trend celebrates individuality and allows individuals to express their creativity through fashion.
Oversized Silhouettes
Oversized silhouettes have been gaining popularity in Vietnamese street style, and this trend is set to continue in 2024. Loose-fitting tops, wide-leg pants, and oversized outerwear create a relaxed and effortlessly cool look. This trend is not only comfortable but also allows for easy movement in the bustling streets of Vietnam's cities.
Sneakers with Traditional Outfits
A unique trend in Vietnamese street style is pairing traditional outfits with sneakers. This unexpected combination adds a modern and youthful touch to traditional garments. Whether it's an ao dai dress or a traditional hat, sneakers provide a comfortable and stylish alternative to traditional footwear.
Statement Accessories
Statement accessories are a must-have in Vietnamese street style. From oversized sunglasses to chunky jewelry, these bold accessories add a touch of personality to any outfit. In 2024, expect to see fashion enthusiasts embracing statement earrings, colorful scarves, and eye-catching handbags to elevate their street style looks.
Vietnamese Fashion Designers
Vietnamese fashion designers have been making waves in the international fashion scene with their creativity and craftsmanship. These talented individuals draw inspiration from Vietnam's rich cultural heritage and blend it with modern influences to create unique and innovative designs.
Emerging Designers
2024 will see the rise of emerging Vietnamese fashion designers who are pushing boundaries and challenging traditional norms. These up-and-coming talents bring fresh perspectives to the industry and introduce new concepts and techniques. Keep an eye out for names like Nguyen Cong Tri, Phuong My, and Ha Linh Thu, who are making waves both locally and internationally.
Sustainable Fashion
Sustainability is a key focus for many Vietnamese fashion designers. In 2024, expect to see more designers incorporating sustainable practices into their collections. From using organic fabrics to promoting fair trade, these designers are leading the way in ethical fashion and setting an example for the industry.
Fusion of Traditional and Modern
Vietnamese fashion designers are known for their ability to seamlessly blend traditional elements with modern aesthetics. This fusion creates unique and captivating designs that appeal to a wide audience. In 2024, expect to see more designers experimenting with this concept and creating collections that celebrate Vietnam's cultural heritage.
International Collaborations
Vietnamese fashion designers are gaining international recognition, and collaborations with global brands and designers are becoming more common. These collaborations not only showcase the talent of Vietnamese designers but also provide them with opportunities to expand their reach and influence. In 2024, expect to see more exciting collaborations that bridge the gap between Vietnamese and international fashion.
Vietnamese Fabrics and Textiles
Vietnam is known for its high-quality fabrics and textiles, which play a crucial role in the country's fashion industry. From traditional silk to innovative eco-friendly materials, Vietnamese fabrics are highly sought after by both local and international designers.
Traditional Silk
Silk has been a staple in Vietnamese fashion for centuries, and its popularity shows no signs of waning. Vietnamese silk is known for its luxurious feel and vibrant colors. In 2024, expect to see more designers incorporating traditional silk into their collections, creating elegant and timeless pieces.
Eco-Friendly Fabrics
As sustainability becomes a priority in the fashion industry, Vietnamese designers are turning to eco-friendly fabrics. Bamboo, organic cotton, and hemp are some of the materials being used to create sustainable fashion in Vietnam. These fabrics not only have a lower environmental impact but also offer unique textures and properties.
Embroidered Textiles
Embroidery is a traditional craft in Vietnam and is often used to embellish fabrics. Intricate patterns and motifs are meticulously stitched onto fabrics, creating stunning works of art. In 2024, expect to see more designers incorporating embroidered textiles into their collections, adding a touch of elegance and craftsmanship to their designs.
Batik Prints
Batik prints, a traditional dyeing technique, are gaining popularity in Vietnamese fashion. This technique involves applying wax to fabric and then dyeing it, creating unique and intricate patterns. Batik prints add a bohemian and artistic touch to garments, making them stand out in a crowd.
Vietnamese Accessories
No outfit is complete without the right accessories, and Vietnamese fashion offers a wide range of options to choose from. From traditional hats to modern jewelry, Vietnamese accessories add the perfect finishing touch to any ensemble.
Non La (Conical Hat)
The non la, or conical hat, is an iconic Vietnamese accessory that has stood the test of time. Made from palm leaves, this hat provides shade from the sun and adds a touch of elegance to any outfit. In 2024, expect to see more fashion enthusiasts incorporating the non la into their everyday looks.
Bamboo Handbags
Bamboo handbags have become a popular accessory in Vietnamese fashion. These eco-friendly bags are not only stylish but also sustainable. In 2024, expect to see more designers experimenting with different shapes and sizes of bamboo handbags, offering fashion-forward individuals a unique and environmentally conscious option.
Statement Earrings
Statement earrings are a must-have accessory in Vietnamese fashion. From oversized hoops to intricate designs, these bold earrings add a touch of glamour to any outfit. In 2024, expect to see more fashion enthusiasts embracing statement earrings as a way to elevate their style.
Silk Scarves
Silk scarves are a versatile accessory that can be worn in various ways. Whether tied around the neck, worn as a headband, or used as a belt, silk scarves add a pop of color and sophistication to any outfit. In 2024, expect to see more designers incorporating silk scarves into their collections, offering fashion enthusiasts endless styling possibilities.
Vietnamese Beauty Trends
Vietnamese beauty trends go hand in hand with fashion, and in 2024, expect to see a focus on natural and effortless looks. From glowing skin to minimalistic makeup, Vietnamese beauty trends celebrate individuality and enhance one's natural features.
Glass Skin
Glass skin, a term used to describe flawless and radiant skin, is a popular beauty trend in Vietnam. Achieving glass skin involves a skincare routine that focuses on hydration and brightening. In 2024, expect to see more individuals embracing this trend and investing in skincare products that promote healthy and glowing skin.
Minimalistic Makeup
Minimalistic makeup is all about enhancing one's natural features with subtle touches. In 2024, expect to see more individuals opting for light coverage foundations, neutral eyeshadows, and tinted lip balms. This trend celebrates natural beauty and allows individuals to feel confident and comfortable in their own skin.
Bold Brows
Bold brows have been a prominent beauty trend in recent years, and this trend is set to continue in 2024. Well-groomed and defined eyebrows frame the face and add a touch of sophistication. Whether achieved through microblading or using brow products, bold brows are here to stay.
Gradient Lips
Gradient lips, also known as "bitten lips," create a soft and natural look. This technique involves applying a darker shade of lipstick to the center of the lips and blending it outwards. In 2024, expect to see more individuals embracing this trend, as it adds a youthful and fresh touch to any makeup look.
Vietnamese Fashion Weeks and Events
Vietnam's fashion weeks and events are a platform for local designers to showcase their talent and creativity. These events attract both local and international fashion enthusiasts, providing a glimpse into the vibrant Vietnamese fashion scene.
Vietnam International Fashion Week
Vietnam International Fashion Week is one of the most anticipated fashion events in the country. It brings together established and emerging designers, showcasing their collections on the runway. In 2024, expect to see more innovative designs and boundary-pushing concepts at this prestigious event.
Ho Chi Minh City Fashion Week
Ho Chi Minh City Fashion Week is a platform for local designers to showcase their collections. This event attracts fashion enthusiasts from all over the world and provides a glimpse into the latest Vietnamese fashion trends. In 2024, expect to see a diverse range of styles and aesthetics at this exciting event.
Hanoi Fashion Week
Hanoi Fashion Week is another prominent event in Vietnam's fashion calendar. It celebrates the creativity and talent of local designers, offering them a platform to showcase their collections. In 2024, expect to see more designers pushing boundaries and experimenting with new concepts at Hanoi Fashion Week.
Fashion Festivals
Fashion festivals are becoming increasingly popular in Vietnam. These events combine fashion shows, live performances, and interactive experiences, creating a unique and immersive fashion experience. In 2024, expect to see more fashion festivals popping up across the country, attracting fashion enthusiasts of all ages.
Vietnamese Fashion Influencers
Social media has played a significant role in promoting Vietnamese fashion brands and trends. Vietnamese influencers have gained a massive following on platforms like Instagram and YouTube, showcasing their personal style and influencing the fashion choices of their followers.
Fashion Bloggers
Vietnamese fashion bloggers are known for their impeccable style and ability to curate stunning outfits. These influencers share their fashion tips and tricks, inspiring their followers to experiment with different styles and trends. In 2024, expect to see more fashion bloggers collaborating with brands and creating their own fashion lines.
Beauty Vloggers
Beauty vloggers in Vietnam have a massive following, thanks to their expertise in makeup and skincare. These influencers share tutorials, product reviews, and beauty tips, helping their followers achieve their desired looks. In 2024, expect to see more beauty vloggers collaborating with beauty brands and launching their own beauty products.
Street Style Photographers
Street style photographers play a crucial role in capturing the essence of Vietnamese fashion. These photographers document the unique and diverse street style looks in major cities like Hanoi and Ho Chi Minh City. In 2024, expect to see more street style photographers collaborating with fashion brands and publications, showcasing the best of Vietnamese fashion.
Fashion Magazine Editors
Fashion magazine editors in Vietnam are at the forefront of the industry, curating content that reflects the latest trends and styles. These editors provide insights into the Vietnamese fashion scene and feature local designers and brands. In 2024, expect to see more collaborations between fashion magazine editors and designers, further promoting Vietnamese fashion on a global scale.
Vietnamese Jewelry
Vietnamese jewelry is known for its intricate designs and attention to detail. From delicate gold pieces to statement silver accessories, Vietnamese jewelry adds a touch of elegance and sophistication to any outfit.
Gold Jewelry
Gold jewelry has always been highly valued in Vietnamese culture, symbolizing wealth and prosperity. In 2024, expect to see more individuals embracing gold jewelry, whether it's delicate necklaces, stackable rings, or statement earrings. Gold jewelry adds a touch of luxury to any ensemble.
Silver Jewelry
Silver jewelry is gaining popularity in Vietnamese fashion, thanks to its versatility and affordability. From minimalist silver rings to intricate silver bracelets, this metal adds a modern and edgy touch to any outfit. In 2024, expect to see more individuals incorporating silver jewelry into their everyday looks.
Gemstone Jewelry
Gemstone jewelry is a favorite among fashion enthusiasts who want to add a pop of color to their outfits. From vibrant rubies to deep blue sapphires, gemstone jewelry offers endless possibilities for customization. In 2024, expect to see more individuals embracing gemstone jewelry as a way to express their personal style.
Pearl Jewelry
Pearl jewelry exudes elegance and sophistication. Whether it's a classic pearl necklace or a modern pearl ring, this timeless accessory adds a touch of glamour to any ensemble. In 2024, expect to see more individuals embracing pearl jewelry as a way to elevate their style.
Vietnamese Footwear
Vietnamese footwear combines comfort and style, making it a popular choice among fashion enthusiasts. From traditional sandals to modern sneakers, Vietnamese footwear offers a wide range of options for every occasion.
Traditional Sandals
Traditional Vietnamese sandals, known as ao dai, are a staple in the country's fashion scene. These sandals feature intricate embroidery and are often made from natural materials like bamboo and silk. In 2024, expect to see more individuals embracing traditional sandals as a way to add a touch of Vietnamese culture to their outfits.
Espadrilles
Espadrilles are a comfortable and stylish choice for footwear in Vietnam. These canvas shoes with woven jute soles are perfect for the warm climate and can be dressed up or down. In 2024, expect to see more individuals incorporating espadrilles into their everyday looks.
Sneakers
Sneakers have become a fashion staple in Vietnam, thanks to their versatility and comfort. From classic white sneakers to bold and colorful designs, sneakers add a modern and youthful touch to any outfit. In 2024, expect to see more individuals embracing sneakers as a way to express their personal style.
Slippers
Slippers are a popular choice for casual footwear in Vietnam. Whether it's a pair of simple flip-flops or stylish slide sandals, slippers offer comfort and convenience. In 2024, expect to see more individuals embracing slippers as a way to stay comfortable without compromising on style.
Vietnamese Fashion Influences
Vietnamese fashion is influenced by a variety of factors, including cultural heritage, international trends, and individual creativity. These influences come together to create a unique and vibrant fashion scene in Vietnam.
Cultural Heritage
Vietnam's rich cultural heritage plays a significant role in shaping the country's fashion trends. Traditional clothing, such as the ao dai, and traditional crafts, such as embroidery, are often incorporated into modern designs. In 2024, expect to see more designers drawing inspiration from Vietnam's cultural heritage and creating collections that celebrate the country's traditions.
International Trends
International fashion trends have a significant impact on Vietnamese fashion. Thanks to social media and globalization, Vietnamese fashion enthusiasts have access to the latest trends from around the world. In 2024, expect to see more individuals embracing international trends and incorporating them into their personal style.
Individual Creativity
Individual creativity is a driving force behind Vietnamese fashion. The youth in Vietnam are known for their bold and experimental styles, often mixing and matching different elements to create unique looks. In 2024, expect to see more individuals embracing their creativity and using fashion as a form of self-expression.
Sustainable Fashion Movement
The sustainable fashion movement has gained momentum in Vietnam, with more individuals and brands embracing eco-friendly practices. This movement is influenced by global efforts to reduce the environmental impact of the fashion industry. In 2024, expect to see more individuals and brands prioritizing sustainability and promoting ethical fashion.
Vietnamese Fashion Brands
Vietnam is home to a growing number of fashion brands that are gaining recognition both locally and internationally. These brands offer unique and innovative designs that reflect the vibrant Vietnamese fashion scene.
Chula
Chula is a Vietnamese fashion brand known for its bold and avant-garde designs. The brand combines traditional Vietnamese elements with modern aesthetics, creating unique and eye-catching pieces. In 2024, expect to see more exciting collections from Chula that push boundaries and challenge traditional norms.
IVY moda
IVY moda is a popular Vietnamese fashion brand that offers affordable and trendy clothing for women. The brand focuses on creating versatile pieces that can be easily mixed and matched to create different looks. In 2024, expect to see more stylish and accessible collections from IVY moda.
Kilomet109
Kilomet109 is a sustainable fashion brand that combines traditional Vietnamese craftsmanship with eco-friendly practices. The brand uses natural dyes and organic fabrics to create unique and timeless pieces. In 2024, expect to see more innovative designs from Kilomet109 that promote ethical fashion.
Cocosin
Cocosin is a Vietnamese accessories brand known for its handcrafted jewelry and bags. The brand incorporates traditional techniques and materials into its designs, creating one-of-a-kind pieces. In 2024, expect to see more stunning accessories from Cocosin that add a touch of Vietnamese elegance to any outfit.
Vietnamese Fashion Influencers
Vietnamese fashion influencers play a crucial role in promoting local brands and trends. These individuals have a massive following on social media platforms and use their influence to inspire and educate their followers about Vietnamese fashion.
Trang Khieu
Trang Khieu is a Vietnamese fashion influencer known for her impeccable style and fashion-forward looks. She shares her outfits and fashion tips on Instagram, inspiring her followers to experiment with different styles and trends. In 2024, expect to see more exciting content from Trang Khieu that showcases the best of Vietnamese fashion.
Quynh Anh Shyn
Quynh Anh Shyn is a popular Vietnamese fashion influencer who shares her personal style and beauty tips on social media. She has a massive following on Instagram and YouTube, where she showcases her favorite fashion brands and promotes local designers. In 2024, expect to see more collaborations between Quynh Anh Shyn and Vietnamese fashion brands.
Linh Ka
Linh Ka is a Vietnamese fashion influencer known for her edgy and experimental style. She shares her unique outfits and fashion inspiration on Instagram, attracting a dedicated following of fashion enthusiasts. In 2024, expect to see more bold and daring looks from Linh Ka that push the boundaries of Vietnamese fashion.
Ha Anh Vu
Ha Anh Vu is a Vietnamese fashion influencer who combines traditional elements with modern aesthetics in her outfits. She showcases her personal style on Instagram, inspiring her followers to embrace their cultural heritage while staying on-trend. In 2024, expect to see more stunning looks from Ha Anh Vu that celebrate Vietnamese fashion.
Vietnamese Fashion Magazines
Vietnamese fashion magazines are a valuable resource for staying up-to-date with the latest trends and styles. These publications feature local designers, fashion editorials, and beauty tips, providing readers with insights into the vibrant Vietnamese fashion scene.
Harper's Bazaar Vietnam
Harper's Bazaar Vietnam is a leading fashion magazine that showcases the best of Vietnamese fashion and beauty. The magazine features local and international designers, as well as fashion editorials that highlight the latest trends. In 2024, expect to see more exciting content from Harper's Bazaar Vietnam that celebrates Vietnamese fashion.
ELLE Vietnam
ELLE Vietnam is a popular fashion magazine that covers a wide range of topics, including fashion, beauty, and lifestyle. The magazine features local and international designers, providing readers with insights into the global fashion industry. In 2024, expect to see more captivating content from ELLE Vietnam that reflects the latest Vietnamese fashion trends.
Vogue Vietnam
Vogue Vietnam is the Vietnamese edition of the iconic fashion magazine. It features high-fashion editorials, interviews with industry insiders, and profiles of local designers. In 2024, expect to see more stunning visuals and thought-provoking content from Vogue Vietnam that showcases the best of Vietnamese fashion.
Her World Vietnam
Her World Vietnam is a lifestyle magazine that covers a wide range of topics, including fashion, beauty, and wellness. The magazine features local and international brands, providing readers with inspiration and advice on how to live their best lives. In 2024, expect to see more engaging content from Her World Vietnam that celebrates Vietnamese fashion and lifestyle.
In conclusion, Vietnamese fashion is vibrant, diverse, and constantly evolving. From traditional clothing to modern street style, Vietnamese designers and influencers are making their mark on the global fashion stage. Whether it's embracing sustainable practices or blending traditional elements with modern aesthetics, the Vietnamese fashion scene is one to watch in 2024 and beyond.
