The United Colors of Benetton
The 80s was a decade of vibrant fashion, where iconic clothing brands reigned supreme. From flashy styles to unique designs, these brands captured the imagination of fashion-conscious individuals. However, not all of them were able to maintain their mojo and popularity. Let's explore some of the famous 80s clothing brands that have lost their luster in recent years.
United Colors of Benetton: A Faded Glory
With its fresh and socially conscious fashion styles, the United Colors of Benetton once symbolized the trendsetting power of the 80s. Known for its colorful knitwear and multicultural advertising strategies, the brand held sway over the fashion world. However, in 2015, its influence started to diminish. While the brand may not be as prominent as it once was, it still retains a certain allure.
Sasson Jeans: Fading into Obscurity
Sasson Jeans
Sasson Jeans was a frontrunner in the fabulous fashion of the 80s. Loved by fashion enthusiasts from the 70s to the mid-80s, it eventually disappeared from the scene. However, vintage lovers can still find some of its iconic pieces on eBay.
Coogi: An Eccentric Legacy
Coogi, famous for its attractively wacky-patterned sweaters and cool knitwear, had an unconventional style that appealed to notorious celebrities in the 80s. However, negative associations stained the brand's reputation and led to its decline.
Gloria Vanderbilt Jeans: A Glamorous Past
Gloria Vanderbilt Jeans
Launched by American heiress Gloria Vanderbilt, this brand quickly gained popularity for its glamorous jeans designs. While physical stores have vanished, some department stores still carry a limited stock of the brand's pieces.
Bebe: Fading Elegance
Bebe, renowned for its chic styles and designs, took the 80s fashion scene by storm. However, in 2017, the brand started to decline, losing its presence in the market. While a few stores still stand, the profit margin is no longer the same as it was in its heyday.
Cap-sac: Revolutionizing Sportswear
Cap-sac, an icon of 80s sportswear, brought innovation to the field, particularly in swimming. The brand was immensely popular among kids in the 90s. However, as the sports industry grew, the brand's popularity waned.
Outback Red: Casual Chic
Outback Red was one of the most famous 80s clothing brands, offering casual wear, watches, scarves, jeans, hats, and more. While the brand enjoyed immense popularity in the 80s, it has since faded from the scene.
American Apparel: Losing the Style Game
Despite its famous style in the 80s, American Apparel failed to keep up with the demands of the new fashion generation. While renowned for its durable quality garments, the brand was overshadowed by emerging competitors.
Jordache: A One-Hit Wonder
Jordache, a designer jeans brand that made waves in the 80s, fell out of fashion in the late 90s. Failing to diversify its offerings, the brand's presence in the fashion world dwindled.
Roberto Cavalli: A Luxury Casual Wear Collapse
Once a luxury casual wear brand in the 80s, Roberto Cavalli reported bankruptcy under Chapter 7, marking the end of an era.
Anchor Blues: A Casual Teen Brand Unmoored
Anchor Blues, a popular teen casual wear brand, struggled to compete with giants like American Eagle Outfitters and Pacsun, leading to its decline.
LA Gear: Flashy Footwear and Shorts
LA Gear stole the show in the 80s and 90s with its colorful-patterned shoes and shorts. Loved by fashionistas for its versatile designs, the brand made a statement.
Liz Claiborne: Fading Elegance
Liz Claiborne, known for its bags and elegant casual wear for men and women, experienced a gradual decline in the 90s.
Silver Fox: Formal Patterns for Men
Silver Fox catered to men with its unique and formal yet flashy designs. The brand specialized in T-shirts, polo shirts, polo blouses, and slacks.
Jacqueline Smith: Casual Elegance
Jacqueline Smith was a stylish 80s clothing brand, known for its casual wear trends and accessories. The brand offered classy-styled shoes, bags, hats, and chic patterned dresses.
Wet Seal: The Rise and Fall of Fast Fashion
Wet Seal, a fast-fashion brand in the 80s, failed to establish a strong identity in the market. As a result, the brand experienced a decline in the industry.
Cross Colours: Hip-Hop Fashion Pioneers
Cross Colours, established in 1989, gained popularity in the 90s by focusing on hip-hop outfits and hoodies.
Despite their decline, the legacy of these brands lives on in the fashion world. They have made their mark, inspiring new emerging brands. If you're a fan of 80s fashion, this exploration of iconic clothing brands that lost their mojo will captivate you. Discover the factors that led to their decline and learn valuable lessons about staying relevant in the ever-changing fashion industry.
