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The 90s Hip-Hop Fashion Comeback: Reviving the Legends

CEO Tinh Phung
In the world of fashion, trends come and go, but every now and then, a trend makes a lasting impact and manages to transcend its time. One such trend is the 90s Hip-Hop fashion, which...

In the world of fashion, trends come and go, but every now and then, a trend makes a lasting impact and manages to transcend its time. One such trend is the 90s Hip-Hop fashion, which has not only influenced contemporary streetwear but has also become an integral part of mainstream culture. Let's take a trip down memory lane and explore the iconic trends that made the 90s Hip-Hop fashion so legendary.

Allen Iverson’s braids

NBA superstar Allen Iverson was known for more than just his basketball skills. His signature braids became a symbol of his individuality and unique style. Beyond the basketball court, Iverson's braids had a cultural impact, breaking down stereotypes and inspiring a whole generation to embrace their heritage. His iconic hairstyle also made braids a popular trend in mainstream culture, worn by both men and women from all walks of life.

Credits to: Paras Griffin/Getty

A SkyPager

The 90s Hip-Hop culture was not just about fashion; it was also driven by technology. The song "Skypager" by A Tribe Called Quest reflects the popularity of pagers during that time. Pagers were not just a communication device; they became a cultural symbol, especially in urban communities. The song captures the essence of how pagers were used to connect, exchange messages, and even serve as a call to action.

Clarks Wallabees

When it comes to footwear, the Clarks Wallabees played a significant role in 90s Hip-Hop fashion. These shoes became popular among the Black community in New York City, influenced by Jamaican culture and Rastafarianism. The moccasin-style toe and crepe sole design resonated with the Rastafarian emphasis on natural materials and living in harmony with nature. The Clarks Wallabees were embraced by Hip-Hop artists, further cementing their place in the culture.

Girbaud jeans

Girbaud jeans became a fashion statement within the Hip-Hop community during the 90s. Known for their unique design elements such as bold colors, oversized pockets, and unconventional cuts, these jeans allowed individuals to express their self-expression and individuality. Hip-Hop artists like Snoop Dogg and A Tribe Called Quest were often seen sporting Girbaud jeans, making them an iconic symbol of the era.

Credits to: Getty Images

Polo Snow Beach

The connection between Polo's Snow Beach collection, Raekwon, Wu-Tang Clan, and Hip-Hop culture was a prime example of cultural reappropriation. Originally intended for the white, affluent market, the Snow Beach collection quickly became popularized within the Hip-Hop community. The Snow Beach Pullover, with its bright, colorful design, became a symbol of status and exclusivity, challenging societal norms and claiming ownership over once-exclusive items.

Triple Fat Goose jacket

The Triple Fat Goose jacket, with its unique design and high-quality construction, was embraced by the Hip-Hop community in the 90s. Made from goose down, these jackets provided both warmth and style. The bold Triple Fat Goose logo on the back made them easily recognizable and coveted within the community. Hip-Hop artists like Wu-Tang Clan and Notorious B.I.G. were often seen rocking these jackets, solidifying their place in the fashion landscape.

Starter jackets

Starter jackets, originally meant for sports fans, gained immense popularity within the Hip-Hop community. The jackets featured bold designs and the logos of professional sports teams, making them a status symbol. Whether it was a vibrant color or a team affiliation, these jackets became a statement piece within the Hip-Hop fashion scene.

Starter jackets

Versace shades

The legendary rapper Notorious B.I.G. was not only known for his music but also for his fashion choices. His iconic Versace sunglasses, part of the brand's Medusa collection, were bold and distinctive in design. These sunglasses became synonymous with Biggie's style and added an extra touch of flair to his already iconic presence. Biggie's influence on fashion is still celebrated today, with many current streetwear brands drawing inspiration from his unique style.

Baggy Jeans and Overalls

Baggy jeans and overalls were staples of 90s Hip-Hop fashion. Artists like LL COOL J, Tupac, and N.W.A popularized this look, which has become a timeless element of streetwear. The relaxed fit and looser cut of baggy jeans and overalls continue to be must-haves for any Hip-Hop enthusiast.

Bucket Hats and Snapbacks

Bucket hats and snapbacks were popular accessories in the 90s Hip-Hop scene. Artists like Run-D.M.C, TLC, and Will Smith frequently rocked these hats, adding a touch of urban style to their outfits. Snapbacks, in particular, continue to be a popular trend to this day, with various brands offering their own unique versions.

Jerseys and Baseball Caps

Jerseys and baseball caps became synonymous with 90s Hip-Hop fashion. Fans of hip-hop music often wore jerseys of their favorite sports teams or rappers, showcasing their allegiance and love for the culture. Artists like Jay-Z and Queen Latifah were frequently seen sporting baseball caps, which have remained a popular accessory in streetwear since then.

Timberland Boots and Air Jordans

When it comes to footwear, Timberland boots and Air Jordans were the epitome of 90s Hip-Hop fashion. Timberland boots gained popularity through artists like Wu-Tang Clan and Jay-Z, while Air Jordans were worn by icons like Tupac and Will Smith. Both shoes continue to be classics in the Hip-Hop fashion scene, timeless in their appeal.

The 90s Hip-Hop fashion trend left an indelible mark on the world of fashion. From hairstyles to shoes, accessories to clothing styles, it continues to influence contemporary streetwear. As we celebrate the legends of Hip-Hop fashion, let's embrace their legacy and keep the spirit of the 90s alive in our own style.

So, if you're ever in need of some retro streetwear inspiration, remember to look to the icons of Hip-Hop fashion like Tupac, Biggie Smalls, LL COOL J, and Aaliyah. Their influence lives on, inspiring new generations to embrace their individuality and celebrate the power of self-expression through fashion.