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A Complete Guide To 25 Of The Best Japanese Skincare Brands

CEO Tinh Phung
In this article, we will introduce you to 25 of the best Japanese skincare brands that cater to different skin types and concerns. Whether you have dry skin, acne-prone skin, or are looking for anti-aging...

In this article, we will introduce you to 25 of the best Japanese skincare brands that cater to different skin types and concerns. Whether you have dry skin, acne-prone skin, or are looking for anti-aging products or luxury skincare, this guide has got you covered.

Best Skincare Brand For Busy People

Aqua Label

Aqua Label Aqua Label, a sub-brand of Shiseido, is perfect for busy individuals who want to take care of their skin without spending too much time on skincare routines. Their reasonably priced products can easily be incorporated into your daily skincare routine. The star product, the Special Gel Cream, is a popular all-in-one product that hydrates your skin quickly, leading to clearer and more resilient skin.

Best Premium Japanese Beauty Brands


Astalift Known for its elegant red packaging, Astalift is a premium Japanese beauty brand that offers excellent quality skincare products. Their products contain astaxanthin, a natural component that, when combined with Astalift's technology, deeply penetrates the skin for maximum results. From anti-aging face creams to collagen drinks, Astalift has products that cater to various skincare needs.

Obagi Japan

Obagi Japan Obagi Japan, an affiliate of Rohto Pharmaceutical, focuses on achieving smooth, firm, moisturized, and healthy skin. Their best-selling product, the Rohto Obagi C25 Vitamin C Serum, is a powerful anti-aging serum that effectively moisturizes and brightens the skin, reducing visible wrinkles caused by aging.

Best Anti-Aging Skincare Brands


Attenir Atténir is renowned for its anti-aging skincare products, particularly its Cleansing Oils and Dresslift Series. Unlike other Japanese skincare brands, Atténir focuses on crafting skincare solutions specifically tailored for women in their 30s to 50s. These high-quality products are surprisingly affordable, making it easier for you to achieve younger-looking skin.

Kracie Hadabisei

Kracie Hadabisei The Hadabisei series by Kracie addresses various concerns for adults, such as wrinkles and acne prevention. Their Intensive Wrinkle Care under-eye patches reduce wrinkles, while the Acne Care Lotion offers anti-acne benefits and hydration. Kracie's facial sheet masks provide intensive skincare for different results, including moisturizing and brightening.

Shiseido Elixir

Shiseido Elixir Shiseido Elixir specializes in anti-aging skincare, focusing on maintaining the firmness, radiance, and transparency of the skin. Their products aim to help you achieve "tsuyadama," an inner glow that signifies youthfulness and abundant moisture. Whether you're dealing with wrinkles, lack of suppleness, or roughness, Elixir cosmetics offer suitable solutions for various skin problems.

Best Skincare Brand For Pores


Bioré Bioré, owned by the Kao Corporation, is known for its focus on pores. Their formulas are developed based on the Japanese beauty philosophy of functionality and simplicity. Bioré offers a wide range of skincare products, including facial washes, makeup removing wipes, and sunscreens. Their UV Aqua Rich Watery Gel Sunscreen, a popular product, not only protects your skin from the sun but also moisturizes effectively.

Best Skincare Brand For Sensitive Skin


Curel Curél is specially formulated for people with dry and sensitive skin. They focus on ceramide care and an inside-out approach to skincare. Ceramides are essential for maintaining a healthy skin barrier. Curél offers a wide variety of products suitable for sensitive skin, including facial washes, body soaps, face creams, and body lotions.

Best Olive Oil-Based Skincare Brand


DHC DHC embraces the Japanese concept of wabi-sabi, finding beauty in imperfection. With over 40 years of experience, DHC is known for its high-quality skincare products. Their star ingredient is olive oil, which hydrates the skin without clogging pores. DHC's collection includes foaming facial washes, eye creams, and gels, but their Deep Cleansing Oil is the most well-known product.

Best Science-Based Skincare Brand


Dr.Ci:Labo Dr.Ci:Labo was born out of a small dermatology clinic when the founder noticed that some patients suffered from rough skin continuously. With a focus on daily skincare routines, Dr.Ci:Labo develops high-quality skincare products based on user feedback and state-of-the-art aesthetic dermatology. Their Aqua Collagen Gel is the brand's best-seller, offering effective hydration and sound skin.

Best Skincare Brands For Dry Skin

Hada Labo

Hada Labo Hada Labo's range of products caters specifically to consumers with dry and dehydrated skin. Their formulas contain different types of hyaluronic acid that work on the skin's surface and penetrate deeply for optimal hydration. The Gokyjyun range, featuring Japanese lotions, face creams, and cleansers, is among their most popular products.

Sukoyaka Suhada

Sukoyaka Suhada Sukoyaka Suhada, a sub-brand of Ishizawa Lab, offers moisturizing skincare products for consumers with dry skin. Their products help retain moisture and maintain firmness and elasticity. The Sukoyaka Suhada Urea Moisture Lotion is a best-selling product, providing intensive moisturizing for dry and rough skin.

Best Skincare Brand For Removing Blackheads


Kanebo Kanebo Cosmetics, part of the Kao Corporation, focuses on making cosmetics that reflect the latest beauty trends from Japan and overseas. Kanebo's skincare range includes Suisai powder-type facial washes designed to remove blackheads, facial sheet masks, and Allie coral reef-safe sunscreens.

Best Sake-Based Skincare Brand


Kikumasamune Originally a sake brewery, Kikumasamune is now one of the most famous sake-based skincare brands in Japan. Their range includes toners, creams, face washes, and cleansers made from a byproduct of sake fermentation. The High Moist Sake Skin Care Lotion, one of their popular products, deeply moisturizes and tones the skin.

Best Skincare Brand Containing Plant-Based Formulas


Kosé Kosé, one of Japan's largest cosmetics brands, formulates its skincare products with nourishing oriental herbs and plants. Their Sekkisei product line is among the most popular, offering minimal irritation and rehydrating the skin with the power of plants. The Clear Turn Vitamin C Mask is a best-selling facial sheet mask brand from Kosé.

Best Natural Yeast-Based Skincare Products


SK-II SK-II was developed in the 1970s after the discovery that elderly workers at a sake brewery had youthful-looking hands. The brand isolated the yeast extract, known as pitera, which is rich in nutrients and improves the skin's surface rejuvenation process. The Facial Treatment Essence is SK-II's best-selling product, offering multiple skincare benefits.

Best Facial Sheet Mask Brand


Lululun Lululun specializes in producing high-quality and affordable sheet masks for daily use and special occasions. With different ranges for age groups and skin concerns, Lululun offers a mask for everyone. Their daily use masks include Lululun Regular, Lululun Precious, and Lululun Over 45, while their special care masks provide luxurious treatments.

Best Vitamin C Based Skincare Brand

Melano CC

Melano CC Melano CC products utilize the power of Vitamin C to brighten the skin and treat dark spots caused by aging and sun damage. These products are gentle on the skin, free from harsh ingredients and chemicals. Melano CC offers a range of skincare items, including spot treatments, essences, serums, gels, lotions, and facial masks.

Best Simple Skincare Brand


Matsuyama Matsuyama focuses on simplicity, creating skincare products that use only the necessary ingredients without any unnecessary extras. Their M-Mark series offers daily-use facial washes, hand creams, and body lotions for the whole family. The Hadauru range utilizes natural ingredients derived from soybeans to moisturize and repair the skin's natural barrier.

Best Skincare Brands For Preventing Dry Skin


Mediplus Mediplus takes a preventative approach to skincare, focusing on preventing dryness before it happens. Their range of skincare products is designed to promote overall skin health, from the Mediplus All In One Moisturizing Hydrating Gel to the Transino Melano Signal Essence Skin Brightening Serum.

Best Skincare Brand For Sunscreens

Nivea Japan

Nivea Japan Nivea Japan offers innovative skincare products for different skin types. From water-gel sunscreens to creamy moisturizing body lotions, their products cater to various needs. The Nivea Sun Protect Super Water Gel Sunscreen SPF50 PA+++ is a lightweight and highly effective sunscreen that moisturizes the skin.

Best Skincare Brands Specializing In Facial Cleansers


Rosette Rosette is well-known for its wide range of foaming facial washes, including the long-selling "Rosette Cleansing Paste." Their clay-based facial washes use botanical ingredients to cleanse and moisturize the face. With a variety of textures, Rosette facial washes provide a fluffy and voluminous foam that gently removes impurities.


SENKA SENKA, a sub-brand of Shiseido, offers reasonably priced yet highly effective foaming facial cleansers. Their flagship product, Senka Perfect Whip, uses gentle micro foam to cleanse deep into the pores, removing makeup and leaving behind fresh and bright skin.

Best Brightening Japanese Skincare Brand


Sekkisei Sekkisei, a sub-brand of Kosé, focuses on brightening the overall skin tone. Their products contain high-quality herbal ingredients that help erase dark spots and brighten the complexion. Whether you're looking for facial cleansers, creams, or sunscreens, Sekkisei has a skincare product for every step of your routine.

Best Skincare Brand For Overall Skin Health


Transino Transino, operated by Daiichi Sankyo Healthcare, offers a range of daily skincare products to promote overall skin health. From their Clear Cleansing Makeup Remover to the Melano Signal Essence Skin Brightening Serum, Transino's products help you achieve a healthy and radiant complexion.

If you're interested in more Japanese skincare brands, you can explore our full range of skincare products here.