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Storybook Cosmetics: Turning Fantasy into Reality

CEO Tinh Phung
The Maynard triplets Erin, Mandy, and Missy have combined their individual talents to create Storybook Cosmetics, an online business that brings fantasy to life. What started as a love for high-end makeup has evolved into...

Storybook Cosmetics The Maynard triplets Erin, Mandy, and Missy have combined their individual talents to create Storybook Cosmetics, an online business that brings fantasy to life. What started as a love for high-end makeup has evolved into a multi-million dollar company, all thanks to their innovative and unique products.

A Magical Journey Begins

Erin, Mandy, and Missy were initially skeptical when Missy introduced them to high-end makeup a decade ago. However, their interest grew, and they began incorporating their love for fantasy and all things magical into their own products. This passion gave birth to Storybook Cosmetics.

Overcoming Challenges

Starting a cosmetics company is no easy feat, especially for an indie brand. Erin, determined to make her dreams come true, used her previous online business experience to contact manufacturers. To their surprise, a prototype of their Wizard Wand Makeup Brushes was produced. The sisters quickly gained traction on social media, attracting thousands of followers within days.

The Power of Social Media

Storybook Cosmetics gained instant recognition when beauty magazines like InStyle, Allure, and Teen Vogue featured their products. The sisters capitalized on the opportunity and seized the moment. Their social media platforms were flooded with inquiries and positive feedback.

From Prototype to Success

The success of the Wizard Wand Makeup Brushes propelled Storybook Cosmetics to new heights. Erin, leveraging their newfound popularity, secured partnerships with cosmetics labs that had initially rejected them. The brushes were just the beginning. Every product that followed garnered equal enthusiasm from their loyal and ever-growing fanbase.

A Strong Foundation

Storybook Cosmetics had humble beginnings, with the Maynard sisters shipping their initial orders from their mother's living room in Omaha. Their friends and family rallied behind them during the Christmas season, turning their home into a bustling packaging center. Being based in Omaha not only reduced costs but also allowed them to tap into a supportive network of siblings.

The Maynards: Innovators at Heart

Roxane Cosgrove, a friend of the Maynard sisters, attests to their relentless pursuit of innovation. Even during their middle school days, the triplets dabbled in makeup tutorials, inspiring those around them. Their mother, a superstar in her own right, played a significant role in fostering their creative spirit. The Maynard sisters' dedication and hard work have always set them apart.

Leveraging Individual Strengths

Each sister brings a unique skill set to the table. Mandy's artistic talent and graphic design expertise drive the creative side of Storybook Cosmetics. Erin excels in logistics and manufacturing, seamlessly handling the behind-the-scenes operations. Together, their combined strengths create a harmonious balance that propels the brand forward.

The Journey Ahead

While currently an online-only business, Storybook Cosmetics has its sights set on retail expansion. Securing funding from a larger investor will enable them to meet increasing demand. Although they face the challenge of fulfilling orders from interested stores, it is a hurdle they gladly embrace as a sign of their success.

Storybook Cosmetics is a testament to the power of passion, creativity, and the ability to transform dreams into reality. Visit storybookcosmetics.com to join their enchanting world of beauty and imagination.

This article was printed in the August/September 2018 edition of B2B.

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