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Running on Recyclables: Vietnamese Inventors Creates Stylish Shoes from Plastic Waste

CEO Tinh Phung
The Rens Original Nomad shoe collection, created by Vietnamese students Jesse Khanh Tran and Son Chu, has taken the footwear industry by storm. Made from plastic waste and coffee grounds, these shoes are not only...

The Rens Original Nomad shoe collection, created by Vietnamese students Jesse Khanh Tran and Son Chu, has taken the footwear industry by storm. Made from plastic waste and coffee grounds, these shoes are not only stylish but also incredibly environmentally friendly.

Fundraising Record

In 2019, Tran and Chu made headlines when they raised an astounding half a million USD in less than 24 hours on the Kickstarter platform. Their success continued into 2020, earning them a spot in Forbes' prestigious 30 Under 30 lists for both Europe and Vietnam.

Just recently, the duo launched their latest product, the Rens Nomad, with another successful Kickstarter campaign. It took them only two hours to raise the necessary capital. This incredible achievement has left many wondering why the world has placed so much faith in Rens' products.

The Secret of Success

One of the key factors in Rens' success lies in the shoes' unique breathable and odor-preventing properties. The exclusive SkyStep Performance Midsole technology, developed by Rens, surpasses all industry standards in terms of breathability and waterproofing.

However, it's not just technology that sets Rens apart. Listening to their customers has been crucial to the brand's growth. Tran and Chu actively sought feedback from thousands of customers worldwide and discovered that durability was a concern. With Rens Nomad, they have taken comfort and durability to a whole new level, offering a 1-year warranty to guarantee the quality and longevity of their products.

Advisor of Project 844

Tran's success with Rens has not gone unnoticed. He has been invited by the Ministry of Science and Technology and the Ministry of Foreign Affairs of Vietnam to participate in Project 844 as an advisor. This initiative aims to create an ecosystem that supports the formation and growth of fast-growing businesses based on intellectual property, technology, and new business models.

Tran believes that Vietnam has a strong startup potential that can rival other countries in Southeast Asia. By sharing his experiences and lessons learned from running Rens, he hopes to support and inspire young founders in Vietnam.

Furthermore, Rens' decision to move their entire shoe production line, made from coffee grounds and plastic waste, to Vietnam shows their commitment to the country and its startup ecosystem.

Running on Recyclables: Vietnamese Inventors Creates Stylish Shoes from Plastic Waste Photo: VOV

Conclusion

Rens has revolutionized the footwear industry with their innovative and eco-friendly approach. Their success story serves as an inspiration to aspiring entrepreneurs and showcases the potential of Vietnamese startups on a global scale.

With their commitment to sustainability and dedication to customer satisfaction, Rens is poised to continue making waves in the fashion industry. Keep an eye out for their upcoming product, the Rens Nomad shoe collection, which will be available at the end of this year.

Rens Nomad shoe collection Photo: Rens

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