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Introduction
Ever wondered what it takes for a skateboarder to reach the pinnacle of success in their sport? Look no further than Brazilian skateboarder Kelvin Hoefler. Not only did he win a silver medal in the first-ever men's street skateboarding event at the 2020 Tokyo Olympics, but he's also now a sneaker designer. Cariuma, a sustainable sneaker brand, has released the Hoefler T20 Pro, Kelvin Hoefler's signature shoe. Let's dive into the story behind this remarkable collaboration and how Hoefler is preparing for the 2024 Paris Olympics.
The Cariuma Hoefler T20 Pro in brown. (Image courtesy of Cariuma)
Designing the Perfect Skateboarding Shoe
The Cariuma Hoefler T20 Pro, available now on Cariuma.com for $89, was not only designed to be stylish but also durable and sustainable. Made with premium Leather Working Group-certified suede uppers, recycled mesh lining, slip-resistant recycled rubber outsoles, and cork and bio-based foam insoles, this shoe is a testament to Cariuma's commitment to both quality and the environment. Hoefler speaks passionately about the design process, saying, "I designed a shoe with Cariuma's designer to look good, to be durable and perform well for skateboarders." This attention to detail ensures that the shoe's toe shape, rubber texture, lace loops, and materials strike the perfect balance between style and functionality.
The Cariuma Hoefler T20 Pro in white. (Image courtesy of Cariuma)
The Ideal Brand Partner
When selecting a brand partner, Hoefler found the perfect match in Cariuma. Not only is the company dedicated to helping athletes like him, but they also prioritize making positive contributions to the planet. Hoefler shares his experience working with Cariuma, saying, "Everyone I met from Cariuma is amazing, respectful, and always willing to help and listen to us. With Cariuma, there's always a close connection to all who work there." This strong partnership exemplifies the importance of aligning values to create something truly special.
The Cariuma Hoefler T20 Pro in black. (Image courtesy of Cariuma)
Inspirations and Aspirations
While Hoefler has undoubtedly left his mark on skateboarding, he also draws inspiration from others. He recalls his early days in Brazil, where he was inspired by local skaters and Brazilian professionals. However, his horizons expanded as he started watching skateboarding videos from the USA, fueling his passion and desire to learn from the best. Today, Hoefler finds inspiration in both young skaters mastering new tricks at local skateparks and top professionals pushing the boundaries. Their dedication and incredible skills inspire him daily.
Paris 2024: The Road Ahead
With the 2024 Summer Olympics in Paris fast approaching, Hoefler remains focused and determined. His preparation boils down to three key ingredients: practice, a healthy lifestyle, and learning new tricks. These timeless principles have brought him success in the past and will undoubtedly play an essential role in his journey to the Olympics.
A Tribute to Sportsmanship
Beyond skateboarding, Hoefler is a true sports enthusiast who appreciates the heart and hard work that athletes from all disciplines pour into their craft. He eagerly looks forward to the Summer Games and enjoys watching various sports, particularly soccer, surfing, and volleyball. Hoefler had a profound experience at the Tokyo 2020 Olympics, where he witnessed the unity and dedication of athletes from around the world, which only deepened his respect for their achievements.
Conclusion
Kelvin Hoefler's journey from a talented skateboarder to a sneaker designer is nothing short of extraordinary. His collaboration with Cariuma on the Hoefler T20 Pro showcases his commitment to excellence, sustainability, and style. As Hoefler prepares for the 2024 Olympics, he continues to embody the spirit of resilience, discipline, and passion. By staying true to his love for skateboarding and embracing the opportunity to inspire others, Hoefler cements his status as a role model for aspiring skateboarders and athletes worldwide.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. With a keen eye for the latest trends in sneakers and outdoor shoes, he conducts in-depth interviews with industry leaders and provides comprehensive coverage of these fast-paced markets. As a lifelong sneaker addict, he shares his newest purchases on Instagram (@peterverry). When he's not writing or researching, you can find him exploring trails and immersing himself in nature. Peter holds an M.A. in journalism from Hofstra University. You can reach him at [email protected].
