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Topicals: Redefining Skincare for All Skin Types

CEO Tinh Phung
Topicals Faded Brightening & Clearing Gel and Like Butter Hydrating Mask There are few beauty products that capture our attention and earn a permanent spot in our daily routine. From the luxurious offerings found at...

Topicals Faded Brightening & Clearing Gel and Like Butter Hydrating Mask Topicals Faded Brightening & Clearing Gel and Like Butter Hydrating Mask

There are few beauty products that capture our attention and earn a permanent spot in our daily routine. From the luxurious offerings found at Sephora and Ulta Beauty to the dermatologist-prescribed creams hidden away in our bathroom drawers, topical ointments rarely receive the VIP status they deserve. However, that is about to change with Topicals, a groundbreaking brand that is revolutionizing the way we think about and approach skincare.

A New Conversation in Beauty

A clip from the brand’s ‘Good Skin’ campaign A clip from the brand’s ‘Good Skin’ campaign

For far too long, topical ointments have been overlooked in the beauty industry. Despite their undeniable impact on our skincare routines, they have remained on the sidelines of the pretty-packaged formulas we adore. Olamide Olowe, a 24-year-old beauty entrepreneur, recognized this gap and decided to fill it with Topicals. Having grown up battling acne, ingrown hairs, and boils, Olowe understands the importance of products that truly cater to diverse skincare needs.

Empowering Underrepresented Consumers

Olowe's journey to creating Topicals was rooted in her personal struggles with finding effective solutions for her skin. As a darker-skinned Black woman, she often found that dermatologists lacked the necessary expertise to address her specific concerns. Left with no other options, she turned to the internet for answers. Her experience inspired her to become a dermatologist herself, but her passion for building a brand that truly understands and represents all skin types led her down a different path.

A close-up shot of Topicals Faded Brightening & Clearing Gel A close-up shot of Topicals Faded Brightening & Clearing Gel

While studying pre-med at UCLA, Olowe worked at Shea Moisture, where she gained invaluable insights into building brands for underserved consumers. She soon realized that she wanted to create a brand that people could truly connect with and that addressed their unique skin conditions. However, before Topicals' products could come to life, Olowe and her team had to navigate the challenging process of securing funding. Despite facing numerous rejections, Olowe remained determined to change the perception of chronic skincare conditions and push for inclusivity in the industry.

Raising the Bar for Transparency and Safety

Topicals Like Butter Hydrating Mask Topicals Like Butter Hydrating Mask

Topicals has garnered support from notable figures such as Netflix CMO Bozoma Saint John, entrepreneur Hannah Bronfman, and Issa Rae and Yvonne Orji from the hit show Insecure. What sets Topicals apart is its commitment to transparency and safety. Their formulas are synthetic fragrance-free, cruelty-free, and vegan, with ingredients backed by clinical studies. Furthermore, the brand conducted its own community testing to ensure safety and efficacy for all skin tones—an essential step in an industry where clinical trials often lack diversity.

Real Results, Real Stories

Customers have praised Topicals for its game-changing formulas and soothing effects. The Like Butter Hydrating Mask has been described as a "lifesaver" and a "holy grail" by those with eczema and sensitive skin. Meanwhile, the Faded Brightening & Clearing Gel has impressed customers with its fast-acting results in reducing hyperpigmentation and acne scars. As a testament to its success, Topicals quickly sold out within 48 hours of launching at Sephora.

TOPICALS FADED BRIGHTENING AND CLEARING GEL, $36 VIA SEPHORA. SHOP NOW TOPICALS FADED BRIGHTENING AND CLEARING GEL, $36 VIA SEPHORA. SHOP NOW

Embracing a New Definition of Beauty

Topicals is not just a skincare brand—it is a movement that challenges the status quo. Olowe and her team defy the notion that prescription ingredients are the only path to achieving beautiful skin. With their innovative products and a mission to empower all individuals with chronic skincare conditions, they are reshaping the beauty landscape.

As Olamide Olowe eloquently states, "We’re really excited that we’re proving people wrong." With Topicals, skincare is no longer limited to a select few. It is a celebration of diversity, inclusivity, and self-love.

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, Grazia may earn an affiliate commission.

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