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Exclusive: Jones New York to Launch Women’s Shoes at Macy’s Next Month

CEO Tinh Phung
Jones New York is taking a step forward in the fashion industry by releasing its first-ever women's shoe collection exclusively at Macy's. This exciting development comes as Jones expands its partnership with E.S. Originals, its...

Jones New York is taking a step forward in the fashion industry by releasing its first-ever women's shoe collection exclusively at Macy's. This exciting development comes as Jones expands its partnership with E.S. Originals, its footwear licensee, under the ownership of the Authentic Brands Group.

According to Clara Yoo-Stapen, senior director of merchandising, lifestyle at Authentic, the collaboration with E.S. Originals has resulted in a spring/summer footwear line that exudes the sophistication and stylish spirit synonymous with the Jones New York brand. The collection offers a diverse range of styles, including the elegant Candree pump in high-shine patent leather, the classic Saffiano leather Calsin kitten heel sandal, and the timeless Rannel loafer.

Jones New York new women’s shoe collection A look at Jones New York's new women's shoe collection. Courtesy of Authentic Brands Group.

Yoo-Stapen emphasized that the line with Macy's aims to provide modern women with footwear that prioritizes both function and versatility. From polished and dressy heels to fashionable flats, the collection offers a balanced range of on-trend styles suitable for any occasion. The assortment includes chic and dressy pumps, ballerina flats with a slight wedge for added height and comfort, tailored loafers, and both casual and evening sandals. Busy women can effortlessly transition from work to the dinner table with these stylish options.

Jones New York new women’s shoe collection A look at Jones New York's new women's shoe collection. Courtesy of Authentic Brands Group.

Macy's, already a strategic partner for Jones New York apparel, was a natural choice for the brand's footwear launch. Yoo-Stapen stated that by featuring both Jones New York apparel and footwear, Macy's extends its appeal to a broader audience, offering fashion options suitable for various occasions. The partnership perfectly aligns with Macy's commitment to quality and inclusivity, making the Jones New York apparel and footwear line a great fit for their target consumers.

Jones New York new women’s shoe collection A look at Jones New York's new women's shoe collection. Courtesy of Authentic Brands Group.

Looking ahead, Jones New York aims to prioritize growth in categories such as classic everyday footwear, evening and special occasion wear, while also expanding its offerings in wide-width and wide-calf options. The brand's commitment to innovation ensures that everyone can find stylish and comfortable footwear options that fit their needs. Jones New York is dedicated to providing inclusive choices for its customers while delivering timeless versatility that complements everyone's unique style.

The initial Jones New York shoe collection will retail between $60 and $80 and will be available at 240 Macy's locations nationwide starting from March 1.

Jones New York new women’s shoe collection A look at Jones New York's new women's shoe collection. Courtesy of Authentic Brands Group.

Jones New York became part of the Authentic Brands Group family in 2015 when the brand management company acquired its intellectual property assets. This strategic move followed Sycamore Partners' acquisition of Jones Apparel Group, including the Jones New York brand, for $2.2 billion in 2014. Authentic Brands Group has since become one of the world's leading brand platforms, with over 50 brands and generating over $29 billion in global retail sales annually. Footwear represents a significant portion, accounting for 45 percent of the company's total business.

With the upcoming launch of their women's shoe collection at Macy's, Jones New York continues to cement its position as a fashion-forward brand that caters to the diverse needs and styles of modern women. Stay tuned for more exciting developments from this iconic brand.

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