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From Love Island to fashion mogul: How Molly-Mae Hague became a brand-building sensation

CEO Tinh Phung
Image: Molly-Mae Hague has just made her biggest career move yet (Picture: ITV/REX/Pretty Little Thing) Making her mark as an influencer long before her Love Island days, Molly-Mae Hague has surpassed all expectations to become...

Showbiz Image: Molly-Mae Hague has just made her biggest career move yet (Picture: ITV/REX/Pretty Little Thing)

Making her mark as an influencer long before her Love Island days, Molly-Mae Hague has surpassed all expectations to become a true success story. In a groundbreaking deal reportedly worth seven figures, the 22-year-old has been appointed as Pretty Little Thing’s Creative Director for the UK and Europe. This exciting move marks a significant milestone in her career.

Molly-Mae's journey to success began with her decision to establish herself as a fashion influencer immediately after leaving the Love Island villa. Her first collaboration with Pretty Little Thing solidified her presence within the brand and connected her with consumers. The authenticity of her content has been instrumental in building her loyal following.

Beyond her impressive Instagram following (which has grown from 150,000 to almost 6 million), Molly-Mae has demonstrated astute knowledge of her platforms and audience. She declined a lucrative £2 million deal from a company that didn't align with her brand, showcasing her commitment to authenticity and maintaining trust with her followers.

Molly-Mae's rise to fame can be attributed to her genuine and open approach. Her willingness to share her personal journey, including removing composite bonding and lip fillers, resonates with her young audience. This raw and honest content has allowed her popularity to skyrocket.

As the new Creative Director of Pretty Little Thing, Molly-Mae's role extends beyond influencing fashion trends . Her business-focused position at such a young age serves as an inspiration for other aspiring young girls to go beyond being just influencers. As the influencer market becomes increasingly saturated, Molly-Mae's transition to a leadership role in fashion will undoubtedly solidify her future.

However, some are concerned about the implications of her association with fast fashion and hope that Molly-Mae will drive positive changes within the company. The rising awareness of fast fashion's environmental impact may lead to a shift in consumer preferences, making sustainability and ethical practices more important than ever.

It's worth noting that Boohoo Group, the parent company of Pretty Little Thing, launched a new sustainability strategy earlier this year. They have committed to making 20% of their ranges sustainable by autumn and 40% by the following spring/summer. In addition, they will provide customers with transparency by allowing them to see the supply chain at their factories.

Looking ahead, Molly-Mae has already diversified her portfolio by launching her own fake tan brand, Filter by Molly Mae. This move allows her to be more selective in her future partnerships, working only with companies that align with her values and beliefs. By continuing to create her own brands and forming longer-term authentic partnerships, she is set to experience even greater success and popularity.

Molly-Mae's journey from Love Island to fashion mogul showcases her ability to leverage her influence strategically. Her latest role propels her into a position of leadership and presents her with opportunities to shape the industry. With her youthful charm and vibrant social presence, Molly-Mae is paving the way for a new generation of influencers and entrepreneurs.

This article was originally published on Metro.co.uk.

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