Xem thêm

The Evolution of Normcore: Embracing the Everyday

CEO Tinh Phung
Do you remember the rise of normcore? This fashion trend took the world by storm, causing confusion and intrigue in equal measure. But what exactly is normcore? Is it a style, a philosophy, or something...

Do you remember the rise of normcore? This fashion trend took the world by storm, causing confusion and intrigue in equal measure. But what exactly is normcore? Is it a style, a philosophy, or something else entirely? Let's delve into the realm of normcore and try to make sense of it all.

A Controversial Concept

Normcore, as a term, is shrouded in controversy. Coined in 2013, its meaning has been up for debate ever since. Some argue that it's a dress code, while others see it as an ideology or a meme. Normcore has even been described as a lagging indicator of socio-economic conditions. With such a wide range of interpretations, it's no wonder that normcore is an enigma.

Understanding the Historical Context

To truly understand normcore, we need to explore its historical context. In 2014, the term burst into the mainstream lexicon, with various media outlets attempting to define it. Some called it a "self-aware, stylized blandness," while others referred to it as a "fashion movement" or a "sociocultural concept." The truth is, normcore emerged from Brooklyn in the early 2010s, characterized by adaptability and a rejection of exhaustive trend cycles.

Dissecting the Basics of Normcore

Now, let's dive into the key components of normcore. Accessibility is paramount, with a focus on relatability. Think of items that your everyday dad would wear. Jeans play a central role, and not just any jeans. We're talking about Levi's Silver Tabs or vintage Wranglers, worn in a mid or light blue tone. Pants should be simple and comfortable, like old Gap chinos or high-waisted wool trousers. Sneakers are a must, bringing an element of comfort and familiarity. Look for classics like Nike Monarch I-IVs or New Balance 990s.

When it comes to shirts, think tees and oversized oxfords. Embrace thrifted finds or opt for brands like J. Crew for a slightly elevated take. Knits should have a worn-in feel, with cozy cardigans being a great choice. Tees and sweatshirts should be no-fuss, like the ones you find at your local deli or drugstore. Don't overthink it; simplicity is key. Finally, outerwear adds the finishing touch. Patagonia Snap T's, vintage anoraks, and Columbia shells are all excellent options.

The Power of Accessories

Accessories play a crucial role in completing the normcore look. Dad caps with touristy logos add a touch of irony, while white athletic socks (preferably with a slightly sloppy fit) tie the ensemble together. These small details elevate the normcore aesthetic and make it stand out.

Normcore may be a complex concept, but at its core, it celebrates the everyday. It's about embracing the ordinary and finding comfort in simplicity. So, the next time you find yourself reaching for those worn-in jeans or slipping on your trusty sneakers, remember that you're channeling the spirit of normcore.

Style-Starters-Normcore-model-front-back Caption: Normcore style inspiration (Image source: Heddels)

Battenwear Warm Up Fleece Caption: Battenwear Warm Up Fleece, perfect for a normcore outfit (Image source: Battenwear)

Remember, normcore is not about conforming or rebelling; it's about finding freedom in everyday attire. So, embrace the normcore spirit and make it your own.

1