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The Evolution of Yeezy: From Music to Sneaker Icon

CEO Tinh Phung
Yeezy season is upon us! If you're a fan of iconic sneakers, then you know about the collaboration between Chicago rapper Kanye West and adidas. The Yeezy line has given us some of the most...

Yeezy season is upon us! If you're a fan of iconic sneakers, then you know about the collaboration between Chicago rapper Kanye West and adidas. The Yeezy line has given us some of the most legendary kicks of all time. But there's so much more to know about Yeezys than meets the eye.

In this article, we'll dive deep into the history of Yeezy, uncovering the story behind these statement silhouettes. From their humble beginnings to their global recognition, we'll explore how Kanye West turned his artistic vision into sneaker gold.

one green yeezy, 2 white yeezys There's no denying the impact of Yeezy sneakers.

The Early Years

Kanye's partnership with adidas traces back to 2006 when he designed a sneaker for the brand. Unfortunately, it was never released to the public. It wasn't until years later that we got a glimpse of what the '06 Yeezus sneaker could have looked like. Thanks to Ben Pruess, the global director of adidas Originals, who shared a picture of Kanye's design on Instagram, we now know that it was a reworked Rod Laver Vintage sneaker in a classic white colorway, featuring the iconic Dropout Bear on the tongue.

The adidas Collaboration

In 2013, after making a name for himself in the music world, Kanye signed a groundbreaking $10 million deal with adidas. This partnership granted him the freedom to fully realize his artistic vision in the world of sneakers. Thus, the Yeezy range was born, becoming an instant icon in the sneaker community.

Kanye West Kanye West, the visionary behind Yeezy.

The Iconic Silhouettes

adidas Yeezy Boost 750

The first official Yeezy sneaker under adidas was the Yeezy Boost 750. Released in 2015 as part of Yeezy Season 1, these high-top kicks featured a full suede upper, the infamous cross-strap, a full-length zipper, and the game-changing BOOST sole. Inspired by UGG boots and flavored with a futuristic edge, they became an instant hit.

adidas Yeezy Boost 950 Duckboot

Also dropping in Yeezy Season 1 was the Yeezy Boost 950 Duckboot. Released in October 2015, this military-inspired sneaker had a rugged aesthetic that seamlessly blended outdoor functionality with street style. It came in various colorways, including all-black, cream, and brown.

Kanye Wearing Yeezys with Kim Kardashian Kanye West and Kim Kardashian rocking their Yeezys.

adidas Yeezy Boost 350

In 2015, the Yeezy Boost 350 took the sneaker world by storm. The low-top sneaker debuted in the iconic 'Turtle Dove' colorway, featuring a woven Primeknit upper and the game-changing BOOST sole. Subsequent releases in 'Pirate Black,' 'Moonrock,' and 'Oxford Tan' turned these kicks into highly sought-after collector's items.

adidas Yeezy Boost 350 V2

Undoubtedly, the most popular silhouette in the Yeezy lineup is the Yeezy Boost 350 V2. First released during Yeezy Season 2016, this sneaker introduced a higher heel and sole compared to its predecessor. The Primeknit upper received a patterned design, and the sidewalls showcased a contrasting orange stripe with mysterious 'SPLY 350' detailing. With various colorways dropping over the years, the demand for the Yeezy Boost 350 V2 has only grown.

adidas Yeezy Boost 700

Unveiled during Yeezy Season 5 in February 2017, the Yeezy 'Wave Runner' 700 took a different direction from previous silhouettes. As chunky sneakers gained popularity, Kanye drew inspiration from his wife's style and created a contrasting look that initially divided sneakerheads. However, the tide turned when Chance The Rapper donned a pair while hosting SNL, sparking hype for this fresh silhouette. The Yeezy Boost 700 has since seen several restocks and colorway releases.

adidas Yeezy 500

Continuing to push boundaries, the Yeezy 500 was the first Yeezy model to ditch the BOOST midsole. Instead, it featured the "Feet You Wear" sole, which made its debut on Kobe Bryant's adidas KB8 III sneaks in 1999. The oversized look of the sole perfectly aligned with the chunky sneaker trend. After teasing the sneaker throughout 2017, the Yeezy 500 finally dropped in the 'Desert Rat' colorway in April 2018.

3 Yeezy 500s - One cream, one white, one black The Yeezy 500s offer a unique look unlike any other.

From Music to Sneaker Icon

Yeezy sneakers are a testament to Kanye West's determination to create iconic kicks. Starting his career as a struggling producer, Kanye has now established himself as a force in both the music and sneaker industries. Whether you're a sneakerhead or an avid fan of Kanye's music, the Yeezy line offers a fusion of style, comfort, and innovation that can't be ignored.

Make sure to stay up to date with all the upcoming Yeezy releases right here at JD. And remember, Yeezy season is always just around the corner!