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How I Transformed K-Beauty: The Journey of VENN Skincare Founder Brian Oh

CEO Tinh Phung
Welcome to our series, How I Made It, where we delve into the fascinating stories of beauty brand founders and their journey to success. In this installment, we sit down with Brian Oh, the visionary...

How I Made It: VENN skincare founder Brian Oh on redefining K-beauty from 12-steps to all-in-one

Welcome to our series, How I Made It, where we delve into the fascinating stories of beauty brand founders and their journey to success. In this installment, we sit down with Brian Oh, the visionary behind VENN skincare, as he takes us through his quest to redefine the K-beauty industry. Inspired by his own skincare routine struggles, Brian set out to create all-in-one products that would simplify the process without compromising efficacy.

The Frustration of a 12-Step Routine

For Brian, coming home from long hours as a corporate attorney only to be faced with a lengthy skincare routine felt more like a chore than a relaxing ritual. Tired of the countless bottles and steps involved, he wondered if there was a way to streamline the process. Drawing from 20 years of research, Brian joined forces with South Korea's premier skincare chemist to bring his vision to life - VENN skincare.

Redefining K-Beauty, One Product at a Time

VENN skincare is a brand "rooted in science, activated by mother nature, and tailored to modern life." Since its launch in 2017, VENN has gained recognition as the go-to destination for all-in-one skincare products that deliver exceptional results. With endorsements from leading publications like Stylenest and Harper's Bazaar, VENN has solidified its position as a game-changer in the industry.

A Conversation with Brian Oh: The Early Days of VENN

We caught up with Brian to gain insights into VENN's early days and his journey as an Asian-American beauty entrepreneur. When asked about the initial stages of creating VENN, Brian shared his passion for skincare and his desire to address all his skincare needs in a single step. Teaming up with VENN's Chief Scientific Officer, a renowned skincare chemist, they delved into scientifically-based ingredients to create products that truly delivered on their promises.

Embracing the Asian-American Beauty Entrepreneurship

Being of Korean descent, Brian found himself uniquely positioned to redefine the concept of K-Beauty. By showcasing Korea's latest innovations and technologies through VENN, he aimed to prove that Korean-made products could compete and excel in the global prestige market. Brian's vision is a testament to his dedication to his heritage and the potential for growth within the industry.

Mom's Influence and the Love for Skincare

Brian's love for skincare was sparked by his mother, who gifted him his first skincare set in middle school. The set included a cleanser, a serum, a moisturizing lotion, and a sunscreen, establishing a daily ritual that he embraced wholeheartedly.

The Power of Turning Vision into Reality

Launching VENN skincare was no easy feat, with many skeptics questioning Brian's decision to leave his profession. However, the ability to materialize his vision into a brand that resonates with countless individuals has been incredibly rewarding. While acknowledging the challenges that lie ahead, Brian remains inspired by the support and love VENN continues to receive.

Advice for Aspiring Beauty Entrepreneurs

According to Brian, having a clear vision is paramount. Merely wanting to create a beauty brand isn't enough; one must have a clear goal and an unwavering commitment to streamlining and simplifying skincare routines without compromising efficacy. Persistence and resilience are crucial when navigating the ever-evolving beauty industry.

Acknowledging the Unsung Heroes

Brian draws inspiration from the brilliant cosmetic scientists in Korea. These individuals have transformed Korea into a global hub for research and development in the beauty industry. Brian's mission is to bring the innovations and technologies pioneered by these scientists to the global community.

The Future of Sustainability and Beauty

The clean beauty movement has expanded beyond the use of safe, non-toxic ingredients. It now encompasses sustainable sourcing and the reduction of unrecyclable waste. VENN is dedicated to these principles, actively working with suppliers who share a commitment to sustainability. While progress has been made in finding sustainable ingredients, further innovation is needed in packaging, such as the development of biodegradable bottles as a substitute for plastic.

Brian's Must-Have Product

When asked about his go-to product, Brian excitedly recommends VENN's Age-Reversing All-In-One Concentrate: a multi-correctional cream that meets all of his skin's needs. With this product, there's no longer the need for a 12-step routine. For those seeking a richer texture, Brian suggests VENN's Vitamin B Activated All-In-One Concentrate.

In conclusion, Brian Oh's journey as the founder of VENN skincare showcases the power of determination, vision, and innovation. By redefining the K-beauty industry and creating products that simplify skincare routines, Brian continues to inspire aspiring entrepreneurs and beauty enthusiasts alike. With sustainability and efficacy at the forefront, VENN is setting a new standard for the future of beauty.