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I Went To Bite Beauty’s Lip Lab To Create My Custom Lipstick — Here Are My Honest Thoughts

CEO Tinh Phung
Like many others, I have fallen into the TikTok beauty review rabbit hole. It was during one of my scrolling sessions that I stumbled upon Bite Beauty's Lip Lab. The concept of creating my own...

Like many others, I have fallen into the TikTok beauty review rabbit hole. It was during one of my scrolling sessions that I stumbled upon Bite Beauty's Lip Lab. The concept of creating my own custom lipstick was too intriguing to resist, so I decided to visit this magical beauty haven for myself.

The Lip Lab offers a unique experience where you can customize every aspect of your lipstick, from the shade to the packaging and finish. With four locations across the U.S. (Brooklyn, Soho, Irvine, and Las Vegas), it's an opportunity you don't want to miss.

Make A Reservation

Due to its immense popularity, a reservation is required to create your own lipstick at the Lip Lab. You can make a reservation online in advance for an in-person experience or a virtual session. I recommend making your reservation well in advance to secure your preferred date and time slot.

My Experience

Living near the Soho location, I opted for an in-person visit because I wanted to witness the magic firsthand. Upon entering the store, I was warmly greeted by a friendly employee who checked my reservation details. As I waited for my turn, I couldn't help but notice the beautiful array of pigments displayed on the wall, creating the perfect backdrop for photos.

My assigned Color Expert guided me through the entire process of creating my custom lipstick. We began by selecting the shade. I expressed my preference for a bright pink hue and drew inspiration from Barbie and Disney princesses. Taking into account my hair color, skin tone, undertones, and eye color, the makeup artist worked her magic with an impressive selection of pigments and finishes.

Choosing a matte finish and a subtle lime fragrance, we experimented with different combinations until we found the perfect shade. It was a vibrant pink with a slight blue undertone that truly spoke to me.

Once the shade was finalized, I had the privilege of naming my lipstick. I named it Casey, a simple yet personal touch. The Color Expert microwaved the wax and poured it into a mold, while also engraving my name on the lipstick tube using a fascinating machine at the front of the lab.

After a short wait, my custom lipstick was handed to me in a delightful pink bag, complete with lipstick-themed tissue paper. The entire experience was carefully curated, with Instagram-worthy photo opportunities at every corner. They even had a ring light to ensure perfect lighting for your pictures.

Overall Thoughts

My visit to Bite Beauty's Lip Lab was an absolute delight, and I would gladly do it again. Even if you don't get to create your own lipstick, the experience and photo opportunities alone are worth a visit.

The price point might seem a bit steep at $60, but the attention to detail and the interactive experience make it worth the investment. The Color Experts go above and beyond to ensure your satisfaction with the final color.

If you can't make it to the Lip Lab or prefer a more budget-friendly option, Bite Beauty offers their Longwear Lip Stain in the shade Strawberry Froze, which provides a similar hue and finish to bespoke lipstick.

Bite Beauty's Lip Lab is a sanctuary for beauty enthusiasts seeking a personalized lip experience. Whether you're an avid TikTok viewer or simply someone looking for an unforgettable beauty adventure, this is a must-visit destination. Make a reservation, let your creativity flow, and leave with a lipstick that's uniquely yours.

STYLECASTER | Bite Beauty Lip Lab Review Courtesy of Casey Clark.

STYLECASTER | Bite Beauty Lip Lab Review Courtesy of Casey Clark.

STYLECASTER | Bite Beauty Lip Lab Review Courtesy of Casey Clark.

STYLECASTER | Bite Beauty Lip Lab Review Courtesy of Casey Clark.

STYLECASTER | Bite Beauty Lip Lab Review Courtesy of Bite Beauty.

Bite Beauty Longwear Lip Stain

This budge-proof formula stays put all day and offers a hot pink hue with blue undertones, similar to my custom shade. It's a flattering color for any skin tone.

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