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InternatioNAILS: Vietnam's Thriving Nail Industry

CEO Tinh Phung
Students smile in this graduating class photo from Kelly Pang Nail Vietnam is a country experiencing a nail revolution. The nail industry is booming, with job-seekers increasingly choosing nail tech as their career. This success...

Students smile in this graduating class photo from Kelly Pang Nail Students smile in this graduating class photo from Kelly Pang Nail

Vietnam is a country experiencing a nail revolution. The nail industry is booming, with job-seekers increasingly choosing nail tech as their career. This success is not surprising, as the nail industry offers financial stability, a low barrier to entry, and a skillset that can be utilized globally. And the best part? The flourishing beauty salon industry in Vietnam means that success can be found within the country's borders.

The launch of the Vietbeauty 2016 tradeshow The launch of the Vietbeauty 2016 tradeshow is a sign of growth in the Vietnamese professional beauty market

According to a survey conducted by Vietnam-based market research firm Q&Me, 73% of adult females in Vietnam go to hair salons, 41% go to local spas, and 32% go to nail salons. With a population of over 90 million, there is a large client base for beauty salons in Vietnam. The survey also revealed that those with higher incomes are more likely to visit nail salons. Price is the most important consideration when selecting a salon, followed by staff attitude and friend's recommendation.

Vietnamese nail techs have various avenues for education. Some attend nail academies that offer certificates of completion and a structured curriculum. One popular academy is Kelly Pang Nail, which focuses solely on nail care and nail art. Their certificate is recognized not only in Vietnam but also in salons abroad. On the other hand, many aspiring nail techs learn on the job, receiving training and employment opportunities directly from the salon owners. The flexibility of education in Vietnam allows for various paths to success.

Merci Nails & Cafe in Ho Chi Minh City Merci Nails & Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States

In Vietnam, salons cater to different niches. Traditional street vendor-style nail techs offer basic services such as nail art. For those seeking a more luxurious experience, high-end nail salons that resemble boutique salons in the United States are available. The most popular nail services in Vietnam are cuticle cutting and nail art. While traditional nail polish is still preferred, gels and acrylics are gaining popularity.

Nail art in Vietnam is highly detailed and can be completed within four to five hours. Vietnamese nail techs are known for their speed and attention to detail, an inspiration to techs worldwide. However, there is room for improvement in terms of knowledge about health and safety issues, such as the risks of cuticle cutting.

Vietnam also hosts beauty tradeshows, such as Cosmobeauté Vietnam and Vietbeauty, where nail techs can learn new techniques and trends. These tradeshows attract both local and international exhibitors and attendees. Vietnamese nail techs have a deep respect for their teachers and take their work seriously.

Bryan Nguyen captures a typical street scene in Ho Chi Minh City Bryan Nguyen captures a typical street scene in Ho Chi Minh City

Vietnam's nail industry is thriving, providing opportunities for success within the country. As Vietnamese nail techs continue to make their mark on the global nail industry, their humility and passion serve as a reminder that nail art should be about the love for nails, not just fame or recognition.

In conclusion, Vietnam's nail industry is a tale of success and growth. With a vibrant beauty salon market, diverse educational opportunities, and a passion for nail art, Vietnamese nail techs are making their mark in the industry. Whether it's the detailed nail art, dedication to speed, or the adaptation of international trends, Vietnam's nail industry is one to watch.

This article is part of our InternatioNAILS series. To read more articles in this series, visit nailsmag.com/internationalseries.

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