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It Cosmetics Bye Bye Foundation: A Hidden Gem in the Line

CEO Tinh Phung
When you think of It Cosmetics, their CC Cream is probably the first product that comes to mind. It has gained a cult following and for good reason. However, their Bye Bye Foundation often gets...

When you think of It Cosmetics, their CC Cream is probably the first product that comes to mind. It has gained a cult following and for good reason. However, their Bye Bye Foundation often gets overshadowed and doesn't receive the same level of recognition. Today, we're here to shed some light on this underrated gem in It Cosmetics' lineup.

It Cosmetics Bye Bye Foundation Overview

It Cosmetics Bye Bye Foundation Caption: It Cosmetics Bye Bye Foundation

The It Cosmetics Bye Bye Foundation retails for $39.50 and comes in a 1 oz squeeze tube with an air pump. What sets it apart is its Broad Spectrum SPF 50, providing excellent sun protection. There's also an oil-free version available, perfect for those with oily skin.

It Cosmetics Bye Bye Foundation Review


It Cosmetics is known for making bold claims about their products, often backed by clinical trial results. However, it's always important to take these claims with a grain of salt, especially when it comes to their ingredients. Based on my research, there's no concrete evidence to suggest that their products are formulated to significantly benefit the skin.

The Bye Bye Foundation is described as a full-coverage moisturizer with a natural satin finish. It's meant to provide intense hydration and utilize flexible pigments that float over lines and wrinkles. The brand also claims that the product improves the look of the skin over time, but measuring such results can be challenging.


Compared to an average liquid foundation, the Bye Bye Foundation has a slightly thicker consistency. While it initially holds its shape when pumped out, it thins out significantly as you blend it into the skin. When compared to the CC Cream, it feels even lighter and more emollient.

It Cosmetics Bye Bye Foundation Light Caption: It Cosmetics Bye Bye Foundation Light

The product sinks in easily, leaving the skin feeling hydrated and slightly plumped without any tackiness. Surprisingly, I found it to be even lighter on the skin compared to the CC Cream. For the best application, try using your fingers or a brush. While a damp beauty blender works fine, it does sheer out the coverage slightly. Given its moisturizer-like consistency, it's better suited for finger or brush application.


The product's name and marketing choices might lead you to believe that the Bye Bye Foundation offers higher coverage than the CC Cream. However, I would classify it as medium coverage at most. It does a good job of evening out the skin tone and covering redness, but it doesn't create a flawless finish like the CC Cream does.


One of the standout features of the Bye Bye Foundation is its natural-looking finish with a subtle glow. Even from up close, it appears as though there's nothing on the skin, just a healthy, moisturized glow. While the CC Cream also leaves a slightly luminous finish, the Bye Bye Foundation takes it a step further. Due to its lighter coverage, thinner texture, and emollient nature, it achieves a dewier look.

Bye Bye Foundation Caption: Bye Bye Foundation


The Bye Bye Foundation has a slight scent that reminds me of the CC Cream. It's somewhat lemony and possibly reminiscent of tea tree oil. Thankfully, the scent doesn't linger, and personally, I don't find it bothersome. However, if you're sensitive to scents, it's worth noting.

SPF Properties

With a UVA/UVB SPF 50, the Bye Bye Foundation provides excellent sun protection. It's a mineral-based, physical sunscreen containing Titanium Dioxide and Zinc Oxide.

Shade Range

The Bye Bye Foundation is available in twelve shades, offering both cool and warm options. While it's not the most extensive range, the forgiving coverage level means each shade can suit multiple skin tones. I personally wear the shade "light," which matches my NC30 skin tone quite well, albeit with a slightly more neutral undertone.

Bye Bye Foundation Swatch Light

It Cosmetics Bye Bye Foundation vs. It Cosmetics CC Cream

It Cosmetics CC Cream vs Bye Bye Foundation

Bye Bye Foundation CC Cream
Consistency Thicker Thinner
Coverage Medium Higher
Finish Natural Glow Luminous
Scent Mild Mild
SPF Properties SPF 50 SPF 50
Shades Available Twelve Various
Price $39.50 $39.50
Packaging Squeeze Tube Squeeze Tube

Cruelty Free and Vegan Status

It Cosmetics is PETA certified cruelty-free, meaning they and their suppliers do not test ingredients or finished products on animals. Their products are also not sold in China, where animal testing is required by law. However, it's worth noting that It Cosmetics is owned by Loreal, a company that does test on animals. Additionally, It Cosmetics products are not vegan.

Where to Buy the It Cosmetics Bye Bye Foundation

  • Ulta: Free shipping on orders over $35.
  • It Cosmetics: Free shipping on orders of $25.
  • QVC: Available with the Heavenly Luxe Bye Bye Foundation Brush for $46.50 (a great value considering the brush alone costs $7).
  • HSN: $3.50 S&H.

Regardless of where you choose to purchase, be sure to check if Rakuten (ebates) is offering cashback. Sephora offers cashback ranging from 2% to 8%, so it's definitely worth considering. If you haven't signed up for Rakuten yet, you can do so in just a minute and start earning cashback every time you shop through their link. They also have a browser extension that activates cashback on eligible websites with a single click and scans for coupons.

Final Thoughts

In essence, I see the Bye Bye Foundation as a lighter and more hydrating version of the CC+ Cream. It's particularly well-suited for those who want to even out their skin tone without applying a separate moisturizer. If you found the CC+ Cream too thick and heavy, this product might be the perfect fit. It also serves as a great medium coverage option for those with drier skin.


  • Lightweight texture
  • Hydrates the skin
  • Evens out the skin tone
  • Emollient enough to function as a moisturizer
  • Provides an undetectable finish with a slight glow
  • Convenient pump packaging


  • May be too hydrating for oily skin types
  • Scent may bother some individuals

Thank you for reading, and feel free to leave a comment below.

Bye for now!