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Kohl’s and Sephora Announce Exciting Partnership to Revolutionize Prestige Beauty Experience

CEO Tinh Phung
Kohl's and Sephora have just made a groundbreaking announcement that is set to transform the prestige beauty landscape. This long-term strategic partnership aims to bring an elevated beauty experience to millions of consumers across the...

Sephora Exterior Store Photo

Kohl's and Sephora have just made a groundbreaking announcement that is set to transform the prestige beauty landscape. This long-term strategic partnership aims to bring an elevated beauty experience to millions of consumers across the United States. With Kohl's extensive customer reach and omnichannel convenience combined with Sephora's prestige service and exceptional product selection, a new era of beauty is on the horizon.

A New Level of Beauty Accessibility

In Fall 2021, the partnership will launch "Sephora at Kohl's" in 200 locations, with a plan to expand to at least 850 stores by 2023. These dedicated beauty destinations will offer a fully immersive experience, with a focus on creating a premium environment for customers. Sephora's unique and immersive prestige beauty experience will be brought to life within a 2,500 square foot space, prominently located at the front of each store.

Kohl's commitment to serving the everyday needs of their customers aligns perfectly with Sephora's mission to provide a diverse range of high-quality beauty products. By combining forces, they aim to make aspirational beauty more accessible than ever before.

A Match Made in Beauty Heaven

Sephora, the largest specialty beauty retailer in the world, will introduce its carefully curated selection of over 100 renowned brands to Kohl's 65 million customers across the U.S. Sephora's cutting-edge curation and emerging categories like Clean beauty will be a welcome addition to Kohl's beauty offerings. Customers can expect a playful and immersive beauty experience, complete with trial zones and an ever-changing assortment of new and trending products.

Sephora Store Interior

To bring this vision to life, Sephora-trained Beauty Advisors will be on hand to provide expert guidance and assistance. Kohl's commitment to excellent customer service and Sephora's deep beauty expertise make for a powerful combination.

A Partnership Built on Shared Values

Both Kohl's and Sephora share a passion for innovation, integrity, and providing exceptional customer experiences. This long-term partnership is not just a pop-up collaboration but a commitment to building a transformative beauty experience for customers. Sephora's brand partners can expect a larger platform to grow their brands, while also adding value and convenience to the Sephora and Kohl's beauty communities.

With a combined network of over 2,700 stores, Sephora at Kohl's will draw new and younger customers to Kohl's, giving them the opportunity to experience the Sephora brand without the need to live close to a Sephora location. This partnership aims to enrich the lives of customers and redefine the beauty retail landscape.

Embracing the Future of Beauty

In an ever-changing retail landscape, both companies recognize the importance of omnichannel experiences. The Sephora at Kohl's experience will also launch on Kohls.com in Fall 2021, making Sephora the exclusive beauty partner on the platform.

This integration will allow Sephora.com shoppers to easily find the nearest Sephora or Kohl's locations with their desired beauty products. Additionally, Sephora purchases at Kohl's and Kohls.com will be eligible for Beauty Insider rewards benefits, enhancing the overall customer experience.

The future of beauty is bright, and this partnership between Kohl's and Sephora is set to revolutionize the way customers discover and experience prestige beauty. With a shared vision and a commitment to excellence, Kohl's and Sephora are ready to embark on this exciting journey together.

Content adapted from Kohl's and Sephora's official press release. For media inquiries, please contact Julia Fennelly at Kohl's ([email protected]) and Courtney Teague at Sephora ([email protected]).

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