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Liberty: Where Art and Luxury Meet

CEO Tinh Phung
Welcome to Liberty, the iconic luxury department store nestled in the heart of London's West End. With a rich history spanning over a century, Liberty has established itself as a cultural beacon, renowned for its...

Welcome to Liberty, the iconic luxury department store nestled in the heart of London's West End. With a rich history spanning over a century, Liberty has established itself as a cultural beacon, renowned for its exquisite selection of luxury goods and its close connection to art and design.

A Haven of Style and Creativity

Liberty (department store) The Liberty department store

Step into the grandeur of the Liberty department store and immerse yourself in a world of beauty and elegance. From its bold and floral print fabrics to its carefully curated fashion, beauty, and homeware collections, Liberty offers an unparalleled shopping experience. Whether you're searching for a statement piece or a unique gift, you'll find it within the walls of this architectural gem.

Nurturing Emerging Talent

At Liberty, we take pride in discovering and nurturing young designers at the start of their careers. Many now-prominent brands first found their home within our store. With a long history of collaborating with British artists and designers, Liberty continues to be at the forefront of the fashion and design industry.

A Journey through Time

View from Argyll Street. View from Argyll Street.

Take a step back in time and uncover the captivating history of Liberty. Founded in 1875 by Arthur Lasenby Liberty, the store began as a modest shop selling ornaments, fabrics, and objets d'art from Japan and the East. As the business flourished, neighboring properties were acquired, and Liberty became synonymous with luxury and style.

A Home for Art and Design Movements

Liberty art fabrics advertisement, May 1888 Liberty art fabrics advertisement, May 1888.

Throughout the years, Liberty has been a catalyst for artistic movements. In the late 19th and early 20th centuries, Liberty played a pivotal role in spreading and popularizing the Modern Style, now known as Art Nouveau. The company's influence was so significant that Art Nouveau became known as "Stile Liberty" in Italy, after the London shop that championed this new aesthetic.

A Timeless Architectural Marvel

The Tudor revival building housing Liberty is a visual masterpiece, designed by Edwin Thomas Hall and his son, Edwin Stanley Hall. Its mock-Tudor façade and distinctive twisted Tudor chimneys make it a remarkable landmark. Despite criticism from architectural circles, the building's unique charm and character have made it an enduring symbol of British heritage.

A Legacy of Collaboration

Collaboration lies at the heart of Liberty's success. From William Morris to Yves Saint Laurent and Dame Vivienne Westwood, renowned designers have been drawn to collaborate with Liberty. This tradition continues today with partnerships featuring brands such as Nike, Dr. Martens, Uniqlo, and many more. Each collaboration brings a fresh perspective and adds to the eclectic range of offerings at Liberty.

An Unforgettable Destination

Liberty's London flagship store is an enchanting destination that captivates visitors from around the globe. Immerse yourself in the world of art, luxury, and creativity as you explore the carefully curated departments and discover the perfect expression of your unique style.

Come and experience Liberty, where art and luxury meet in perfect harmony.

References and sources: Alison Adburgham, "Liberty's - A biography of a shop", George Allen and Unwin (1975)

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