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London’s Iconic Selfridges: Experience Style and Luxury

CEO Tinh Phung
Selfridges Department Store, London Stepping into the bustling streets of London is like taking a journey back in time. With its cobblestone streets, iconic architecture, and diverse culture, London is a sight to behold. Among...

Selfridges Department Store, London Selfridges Department Store, London

Stepping into the bustling streets of London is like taking a journey back in time. With its cobblestone streets, iconic architecture, and diverse culture, London is a sight to behold. Among the many stores that line its streets, one stands out from the rest - Selfridges department store. Here's everything you need to know about London's iconic Selfridges Department Store.

Introduction to Selfridges

Selfridges London is one of the most renowned department stores in the city, and for good reason. Since 1909, this store has been a fixture on Oxford Street, offering an incredible selection of high-end fashion, beauty , and home goods. In recent years, Selfridges has evolved into a haven for foodies, featuring an impressive food court and several gourmet restaurants. Whether you're a serious shopper or simply love to window-shop, Selfridges is a must-visit destination in London.

History of Selfridges London

The Selfridges department store in London is an institution that has captured the hearts of locals and tourists alike. But how did it become the beloved establishment it is today?

Selfridges can trace its roots back to the birth of Harry Gordon Selfridge in Ripon, Wisconsin, in 1856. As a young man, Selfridge moved to Chicago to work for Marshall Field, a leading department store in the city. His talent and ambition propelled him upward, and by 1906, he was ready to embark on his own entrepreneurial journey.

With dreams of creating the biggest and best store in London, Selfridge set his sights on Oxford Street. In 1909, Selfridges opened its doors and immediately became a resounding success. Selfridge's innovative approach to retailing, combined with his flair for showmanship and marketing, made it the ultimate shopping destination in London. Throughout the years, Selfridges has continued to evolve and remain at the forefront of fashion and style.

What Can You Find at Selfridges?

If you're looking for a luxurious shopping experience, look no further than Selfridges department store. This iconic store offers an impressive selection of high-end designer labels alongside more affordable brands. From clothing and accessories to beauty products and home decor, Selfridges has it all.

Services and Amenities Offered by Selfridges

When it comes to shopping in style, Selfridges department store has you covered. This iconic store provides a range of services and amenities to ensure your shopping experience is enjoyable and convenient.

Selfridges is home to a variety of high-end shops, including renowned designer labels such as Gucci, Prada, and Louis Vuitton. You'll also find more affordable brands like Topshop and H&M. Whether you're looking for a new outfit or just some accessories, Selfridges has something for everyone.

To enhance your shopping trip, Selfridges offers various services. Their Personal Shopping service helps you find the perfect items to suit your style and budget. The in-store Beauty Studio provides professional makeup applications and skin consultations. And if you need a break from all the shopping, the Selfridges Food Hall features a range of restaurants and cafes serving up delicious food and drinks.

Shopping Tips and Tricks at Selfridges

To maximize your shopping experience at Selfridges, here are some helpful tips and tricks:

  • Visit the Selfridges website and sign up for their newsletter to access exclusive sales and promotions.
  • Download the Selfridges app to keep track of your shopping list, see what's in stock, and get notified of upcoming sales.
  • Use the store's "Search" function to find specific items.
  • Take advantage of the "Refine" options to narrow down your search results by price, color, size, etc.
  • If an item is out of stock online, check if it's available in-store using the "Check Store Availability" tool on the product page.
  • Follow Selfridges' social media accounts (Facebook, Twitter, Instagram) for more shopping tips and tricks.

Special Events Hosted by Selfridges

Selfridges is not just known for its remarkable shopping experience; it also hosts some of the most spectacular special events. From fashion shows and pop-up shops to celebrity appearances and exclusive product launches, Selfridges always has something exciting happening.

Here are a few notable events hosted by Selfridges that you won't want to miss:

  • The Fashion Show: A must-see for any fashion enthusiast, this event brings together the biggest names in fashion, from Burberry and Alexander McQueen to Chanel and Louis Vuitton.
  • The Beauty Event: If you're passionate about beauty, this event offers makeup demonstrations, skincare consultations, and exclusive product launches from renowned beauty brands like Clinique, Lancôme, and Estée Lauder.
  • Celebrity Appearance Days: Selfridges occasionally hosts special days where you can meet your favorite celebrities. Previous guests have included Victoria Beckham, Kylie Jenner, Kendall Jenner, Cara Delevingne, and Rita Ora.
  • Pop-Up Shops: Throughout the year, Selfridges features various pop-up shops, showcasing unique and limited-edition offerings.

The Future of Selfridges

The future of Selfridges is brighter than ever. With a major renovation underway in recent years, the store has transformed into a more modern and luxurious establishment, attracting shoppers from around the world.

Selfridges has always been synonymous with fashion and retail innovation, and that won't change in the future. The store will continue to offer the latest fashion trends, designer labels, and unforgettable experiences. Selfridges is truly a one-of-a-kind shopping destination that promises to make your trip an unforgettable one.


Indulge in a stylish shopping experience at London's iconic Selfridges department store. With its world-renowned designer boutiques and extensive selection of luxury goods, there's something to delight every fashion enthusiast. Whether you're seeking the latest trends or timeless classics, Selfridges guarantees an unforgettable retail experience that leaves you feeling inspired and refreshed. With its fantastic range of products and services, Selfridges ensures your shopping trip will be one to remember!