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The Best Drugstore Mascara: L’Oreal Voluminous Mascara Review

CEO Tinh Phung
As a professional makeup artist in Los Angeles, I have high standards when it comes to the products I use. However, there is one drugstore mascara that has stood the test of time and continues...

As a professional makeup artist in Los Angeles, I have high standards when it comes to the products I use. However, there is one drugstore mascara that has stood the test of time and continues to impress me: L’Oreal Voluminous Mascara. It's a favorite among celebrity makeup artists and has become a staple in both my professional and personal kits.

Volumizing and Lengthening

When it comes to volume, L’Oreal Voluminous Mascara delivers. I apply multiple coats while the mascara is still wet, building up the product to create super voluminous lashes without any clumps. While the brand claims to add 5x the volume, I find it to be closer to 2-3x, which is still impressive.

For a more natural look, simply apply fewer coats and brush through the lashes for separation. The mascara is versatile and can be adjusted to achieve the desired level of drama.

Not only does L’Oreal Voluminous Mascara provide volume, but it also adds length. The formula is available in both straight and curved wand options, with the curved wand lifting the lashes and creating a more dramatic effect. I particularly love using this mascara on my lower lashes for added impact.

No Flaking and Comfortable Wear

The wetter formula of L’Oreal Voluminous Mascara allows for easy manipulation of the lashes before it fully dries. Once dry, it stays put without any flaking or running. In extreme conditions, such as high humidity or heat, I recommend opting for the waterproof version to prevent transfer.

One of the standout features of this mascara is how comfortable it feels. Unlike some other volumizing mascaras that make lashes feel brittle and prone to breakage, L’Oreal Voluminous Mascara keeps lashes soft and flexible throughout the day.

Loreal Voluminous Mascara Review Caption: L'oreal Voluminous Mascara Review

L’Oreal Voluminous Waterproof Formula

For those who need extra staying power, L’Oreal offers a waterproof formula. While I haven't noticed much difference in the finished look compared to the regular formula, the waterproof version does feel slightly drier and may make the lashes a bit stiffer.

In terms of water resistance, L’Oreal Voluminous Waterproof Mascara holds up well in light rain, snow, and humidity. It also fares decently in pools, as long as you're not underwater for extended periods. However, if you're planning on swimming in the ocean, be aware that extended exposure to salt water may cause some running.

One downside of the waterproof formula is its stubborn removal. It requires the use of oils to break it down, making it a bit more challenging to remove compared to the regular formula. However, for specific situations where water resistance is crucial, this mascara is a reliable choice.

Color Range and Price Point

L’Oreal offers a wide range of shades for the Voluminous Mascara, including classic black, carbon black, black brown, deep burgundy, and cobalt blue. They have created three shades of black to cater to different levels of drama – classic black, blackest black, and carbon black. The black-brown shade is a great option for those who prefer a softer, more natural look.

Loreal Voluminous Mascara Swatches Caption: L'oreal Voluminous Mascara Swatches

Affordable and Accessible

One of the best aspects of L’Oreal Voluminous Mascara is its affordable price point. Depending on where you live, you can find it for anywhere between $5 and $12 USD. If you're in a city where the price is on the higher end, consider purchasing it online to cut costs in half. Additionally, using Rakuten (formerly Ebates) can earn you cashback on most online purchases.

Cruelty-Free Considerations

L’Oreal claims to not test their products on animals, but it's important to note that they do sell in China, where animal testing is required by law. There are some loopholes that allow them to test under certain circumstances. If cruelty-free products are a priority for you, it's worth reading Cruelty Free Kitty's blog post on this topic.

Final Thoughts

In my professional experience, L’Oreal Voluminous Mascara has consistently delivered impressive results. It provides volume, length, and a comfortable wear, all at an affordable price. While the waterproof formula may be a bit stubborn to remove, it offers excellent water resistance when needed.

Give L’Oreal Voluminous Mascara a try and let me know your thoughts. What is your favorite drugstore mascara? Share your experiences in the comments below!

Disclaimer: This post is not sponsored. Affiliate links are included, meaning I receive a small commission if you make a purchase through them.

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