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Experience Shopping in London: A Guide to Selfridges Store

CEO Tinh Phung
In the heart of London's famous Oxford Street, stands the majestic and eye-catching Selfridges store, attracting visitors from all corners of the earth. From a glimpse into its history and beginnings to an introduction to...

In the heart of London's famous Oxford Street, stands the majestic and eye-catching Selfridges store, attracting visitors from all corners of the earth. From a glimpse into its history and beginnings to an introduction to its departments and services, here's everything you need to know about the Selfridges store. Let's dive in!

Selfridges Store: Architectural Marvel and Shopper's Haven

First things first, where is the Selfridges store located? Selfridges is situated at the heart of bustling Oxford Street, known as one of the world's most famous shopping destinations, renowned for its luxury and sophistication.

What can you find on Oxford Street in London? Oxford Street in London is famous for its vibrant energy and distinctive landmarks. Here are some of the most renowned landmarks on Oxford Street:

  1. Marble Arch: A new classical memorial located at the western end of Oxford Street, originally built as the entrance to Buckingham Palace.
  2. Bond Street: While not directly located on Oxford Street, Bond Street intersects with it and is renowned for its luxurious designer stores and prestigious jewelry shops.
  3. Tottenham Court Road: Positioned at the eastern end of Oxford Street, Tottenham Court Road is famous for its electronics and furniture stores, also serving as a major transportation hub.
  4. Oxford Circus: A lively junction where Oxford Street meets Regent Street, Oxford Circus is a well-known meeting point, known for its vibrant atmosphere, stores, and distinctive advertisements.
  5. Liberty London: Located near Oxford Street on Great Marlborough Street, Liberty is a historic department store known for its Tudor Revival architecture and eclectic mix of luxury goods, fashion, and homeware.
  6. Primark: The flagship Primark store on Oxford Street is a destination for affordable fashion, attracting budget-conscious shoppers seeking clothes and accessories.
  7. HMV Oxford Street: A renowned store for all things music and entertainment, HMV has been a prominent landmark for music lovers for many years.

For more information and ways to get in touch, read our previously prepared Selfridges London guide.

You might also be interested in our comprehensive shopping guide to Harvey Nichols in London.

Selfridges Store Image Source: Selfridges Store

The History of Selfridges Store

Selfridges, often referred to as Selfridges & Co, is a renowned department store with a rich and fascinating history that begins with the vision and ambition of American entrepreneur Harry Gordon Selfridge.

In 1906, Harry Selfridge arrived in London on a mission to revolutionize the retail industry. He aimed to create a large store that offered customers a unique shopping experience like no other. Selfridge believed in the power of theatrical retail, combining entertainment, merchandise, and exceptional customer service under one roof.

Three years later, in 1909, Selfridge's dream became a reality with the opening of Selfridges on Oxford Street in London. The architectural design of the store was grand and innovative for its time, inspired by the Art Nouveau style. Selfridge spared no expenses in creating a luxurious retail environment that would captivate customers' imagination.

Selfridge's main philosophy was to create a space where customers could enjoy shopping. He introduced many pioneering concepts that are now widely adopted in the retail industry. For example, he devised the idea of window displays as a means to attract and engage passersby. Selfridges' windows became known for their intricate designs and captivating themes, drawing crowds of admirers.

Harry Selfridge also introduced the concept of a dedicated beauty department within a department store, showcasing a wide range of cosmetics and skincare products. He believed in empowering women and encouraging them to embrace their individual beauty, which was revolutionary at that time.

Selfridges was not just a retail space; it became a social and cultural hub. It hosted fashion shows, art exhibitions, and even its own music hall. Selfridge believed in creating an immersive experience for shoppers and providing entertainment and inspiration beyond traditional retail.

Despite the challenges of two world wars, the store's success continued to grow during the early 20th century. Selfridges survived, thrived, and adapted to changing times, maintaining its position as a leading retail destination.

In recent years, Selfridges has remained at the forefront of the retail industry, constantly pushing boundaries and embracing innovation. It has expanded beyond its flagship store on Oxford Street, opening branches in other locations such as Birmingham and Manchester.

Selfridges Store Image Source: Selfridges Store

Selfridges Store Branches

How many Selfridges store branches are there? Selfridges has four branches:

Selfridges London (Flagship Store)

This branch will be the focus of our attention in this article.

  • Address: 400 Oxford Street, London, W1A 1AB, United Kingdom
  • Opening hours:
    • Sunday: 11:30 AM - 6 PM
    • Monday: 10 AM - 10 PM
    • Tuesday: 10 AM - 10 PM
    • Wednesday: 10 AM - 10 PM
    • Thursday: 10 AM - 10 PM
    • Friday: 10 AM - 10 PM
    • Saturday: 10 AM - 9 PM

Selfridges Birmingham

  • Address: Upper Mall East, Bullring, Birmingham, B5 4BP, United Kingdom

Selfridges Manchester Exchange Square

  • Address: 1 Exchange Square, Corporation Street, Manchester, M3 1BD, United Kingdom

Selfridges Manchester Trafford

  • Address: The Dome, intu Trafford Centre, Trafford, Manchester, M17 8DA, United Kingdom

Selfridges Store Floors and Contents

The Selfridges London store, the flagship store on Oxford Street, is composed of multiple floors, each offering a unique shopping experience. Here's a breakdown of the floors and their contents:

Lower Ground Floor

This floor houses:

  • Jewelry sections
  • General merchandise
  • Food and drink outlets
  • Home essentials and technology
  • Restaurants
  • Delivery services
  • Engraving and personalization services
  • Cinema
  • Shoe repair department
  • Watch sales and care department

Ground Floor

This floor houses:

  • Optical specialists
  • Pharmacy
  • Beauty and wellness services
  • Information center
  • Food courts
  • Accessories lounges

First Floor

  • Accessories rooms
  • Denim rooms
  • Design rooms
  • Shoe rooms
  • Sunglasses rooms
  • Lingerie rooms
  • Restaurant
  • Men's grooming salon

Second Floor

  • Restaurant
  • Shoe galleries
  • Designer galleries

Third Floor

  • Body care lounge
  • Design lounge
  • Denim lounge
  • Restaurant
  • Hair and beauty salon

Fourth Floor

  • Baby essentials
  • Toys
  • Restaurants and cafes
  • Customer service
  • Personal shopper services
  • International services lounge

For more information, visit the official Selfridges website.

Events at Selfridges

Below are some of the events that make Selfridges in London their home:

  • The Stock Market
  • Knitwear surgery with PK and Tiana Esparon
  • Workwear to partywear with Gloria Jane Royer and Chloe Baines
  • Denim embellishment with Manon Planche and Chloe Baines
  • Transform your trousers with Finley's House and Chloe Baines
  • Sleeve Swap with SASKIA and Chloe Baines
  • Rework your jeans with Joshua James Small and Chloe Baines
  • T-shirt screen printing with Mesh & Blade
  • Women for Women International car boot sale
  • Upgrade your shirts with Sophie Hird and Chloe Baines
  • Impossible Combinations: A Dries Van Noten event
  • DJ Fat Tony book signing and Q&A
  • Pizza Pilgrims chef's school
  • In conversation with Lisa Eldridge

For more details, visit the Selfridges events page.

Services at Selfridges

Selfridges offers a multitude of services, including:

  • Beauty and wellness
  • Currency exchange
  • ATMs
  • Cinema
  • Click and Collect
  • Delivery services
  • Hotel delivery
  • Ear piercing
  • Engraving, printing, and engraving
  • Experience Concierge: Personal services, such as travel arrangements or scheduling appointments
  • International luggage shipping
  • Floral arrangements coordination
  • Food preparation, hampers, and catering
  • Gift services
  • Hair extensions
  • Men's salon
  • Women's salon
  • Home fragrance consultations
  • Information desks
  • International delivery
  • Translation services
  • Key cutting
  • Exceptional children's services and experiences
  • Custom jewelry design
  • Customer service and lost and found
  • Traditional Italian-inspired men's grooming
  • Mobile and tablet repairs
  • Nail care services
  • Optician specialists
  • Personal shopping
  • Prescription services
  • Consultations with resident specialist nuns
  • Renting
  • Repairs
  • RESELFRIDGES: Sourcing rare products and pieces for you
  • Safe deposit boxes
  • Ski sessions
  • Design requests fulfillment
  • Made-to-measure tailoring
  • Tattoos (henna)
  • Tax-free shopping
  • The Toy Project: A service that allows recycling and donating toys
  • Wedding gift list preparation
  • Wedding planning and organization
  • Wristwatch repairs

For more details, visit the Selfridges services page.

Selfridges Delivery Service

If you're wondering about Selfridges delivery, there are three types of delivery available:

  • Standard Delivery: For domestic and international delivery
  • Click & Collect: Order online and collect in-store
  • Delivery to Hotel: Have your purchases delivered to your hotel

Types of Shops at Selfridges

At Selfridges, you'll find shops catering to women's and men's needs, including fashion, accessories, bags, shoes, health and beauty products, home items, technology, gifts, watches, and children's products.

Note: The official Selfridges website does not have the Arabic language option. It is only available in English and Chinese.

Selfridges Store Image Source: Selfridges Store

Details of Selfridges Stores

Here's everything you need to know about the renowned Selfridges store in London:

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Interesting Facts about Selfridges

Here are some lesser-known and fun facts about the multi-faceted Selfridges store in London:

  • The Silent Room: In the early 20th century, the store featured a silent room where customers could visit to enjoy a tranquil respite from the hustle and bustle of shopping.
  • Rooftop Gardens: Selfridges hotel boasts hidden rooftop gardens, providing a serene oasis above the bustling streets of London and offering beautiful views and a quiet retreat.
  • Historical Elevators: The store still retains its original elevators, covered in wooden panels since the early 20th century, adding a nostalgic touch and vintage charm to the shopping experience.
  • Royal Connections: Selfridges holds multiple royal warrants, signifying its status as an official supplier to the British royal family.
  • Ice Rink: During the winter season, Selfridges transforms its rooftop into an ice skating rink, allowing visitors to enjoy ice skating with panoramic views of London.
  • Largest Handbag Hall in the World: Selfridges houses the largest handbag hall in the world, offering a wide range of luxurious and designer bags.

These lesser-known facts and fun anecdotes add an intriguing element to the history and experience of Selfridges, making it more than just a department store but a destination with unique charm and surprises.

You might also be interested in our comprehensive tourist guide to visit London's top attractions.

In conclusion, this article covered everything you need to know about the renowned Selfridges store, including its floors, services, and shops. Please share this article with your friends to spread the knowledge and enjoy the shopping experience even more.