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New Balance: Revolutionizing Sports Performance

CEO Tinh Phung
New Balance Athletics, Inc. (NB), popularly known as simply New Balance, stands as one of the leading manufacturers of sports footwear and apparel globally. With its headquarters in Boston, Massachusetts, this multinational corporation has revolutionized...

New Balance

New Balance Athletics, Inc. (NB), popularly known as simply New Balance, stands as one of the leading manufacturers of sports footwear and apparel globally. With its headquarters in Boston, Massachusetts, this multinational corporation has revolutionized the industry since its establishment in 1906 as the New Balance Arch Support Company.

A Legacy of Innovation

Founder William J. Riley initially focused on manufacturing arch supports and other accessories aimed at enhancing shoe fit. His breakthrough product, a flexible arch support, revolutionized the market with its three-pronged balance and comfort. Interestingly, Riley drew inspiration from observing chickens, using their three-pronged feet as a metaphor for perfect balance. This innovative approach to footwear caught the attention of baseball players and track and field athletes in the 1930s, establishing New Balance as a niche brand.

In 1956, Eleanor and Paul Kidd, daughter and son-in-law of Arthur Hall, took over the company, expanding its product range to include running shoes. Their creation, the iconic "Trackster," became a sensation in the running community and gained popularity through YMCA programs. Colleges and high schools soon adopted the Trackster as their go-to shoe for cross-country teams, solidifying New Balance's reputation in the athletic world.

A Journey of Evolution

New Balance Fuel Core Nitrel trail shoes

New Balance further elevated its presence in the market when Jim Davis acquired the company in 1972. Recognizing the potential of leisure-time products, Davis spearheaded its transformation into a global brand. With the running boom in the 1970s, the demand for New Balance shoes skyrocketed, prompting the expansion of their product line and opening of manufacturing facilities in the United Kingdom.

Over the years, New Balance has made strategic acquisitions, including canvas sneaker company PF Flyers in 2001 and lacrosse equipment manufacturer Warrior Sports in 2004. Furthermore, the company expanded its portfolio by integrating brands like Aravon, Cobb Hill, Dunham, and Rockport under the umbrella of The Rockport Group.

Unparalleled Product Excellence

New Balance Trail More running shoes

New Balance prides itself on manufacturing a diverse range of shoes and apparel that cater to the specific needs of athletes. Unlike its competitors, who often rely on overseas production, New Balance maintains a manufacturing presence in the United States and the United Kingdom for the European market. This commitment ensures meticulous attention to detail and superior craftsmanship, resulting in products of unparalleled quality.

To set themselves apart in the industry, New Balance emphasizes technical features like blended gel inserts, heel counters, and an extensive range of sizes, including options for narrow and wide widths. While their commitment to excellence may render their products slightly pricier, customers can rest assured that they are investing in performance-enhancing gear.

A Testament to Partnership and Collaboration

New Balance's impact extends beyond the realms of footwear and apparel. The company sponsors various sports teams, leagues, and individual athletes, including major league baseball teams like the New York Mets and the Boston Red Sox, as well as Team Ireland at the Rio 2016 Olympics. Collaborations with renowned brands and personalities, such as Aimé Leon Dore, NBA star Kawhi Leonard, and British fashion designer Paul Smith, further solidify New Balance's position as a trailblazer in the industry.

Committed to a Better Future

New Balance

New Balance not only strives for excellence in products but also demonstrates a strong commitment to sustainability. The brand has pledged to the Science Based Targets initiative, aiming to keep global warming under 1.5 degrees Celsius. Additionally, New Balance aims to achieve 100% renewable electricity for its operations by 2025. In 2024, they introduced the 'Reconsidered' program, offering pre-worn shoes for resale on their online store, promoting a circular economy and reducing waste.

Stepping Into the Future

New Balance continues to push boundaries with its relentless pursuit of innovation, commitment to performance excellence, and dedication to sustainability. As they stride into the future, New Balance remains a trusted companion for athletes and individuals who strive for greatness, leaving an indelible mark on the world of sports footwear and apparel.

References

[^1]: New Balance. "About New Balance: Leadership Team." Retrieved from newbalance.com. [^2]: Thomson Reuters. "New Balance Profit and Loss." Retrieved from reuters.com. [^3]: New Balance. "Our Story." Retrieved from newbalance.com. [^4]: New Balance. "Sustainability at New Balance." Retrieved from newbalance.com. [^5]: Snyder, Steven. "New Balance Boycott Campaign in Trump War Riles Sneakerheads." Retrieved from bostonmagazine.com. [^6]: Cooperman, Jeannine. "New Balance Braces for Fresh Trade Wars." Retrieved from bostonherald.com. [^7]: New Balance. "Sponsorships." Retrieved from newbalance.com. [^8]: Chumley, Cheryl K. "New Balance Smashing Itself in Foot with Donald Trump Comment." Retrieved from washingtontimes.com. [^9]: New Balance. "New Balance History & Heritage." Retrieved from newbalance.co.uk. [^10]: Horgan-Jones, Hannah. "New Balance Claims Royalty to Prove Case against Liverpool Kit Deal." Retrieved from irishtimes.com.

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