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Researchers Unveil the 8 Trend Obsessions of Gen Z in 2023

CEO Tinh Phung
Generation Z, also known as Gen Z, is well-known for its ever-evolving fashion trends. With the rise of social media platforms like TikTok and YouTube, Gen Z has access to a global inspiration that continuously...

Generation Z, also known as Gen Z, is well-known for its ever-evolving fashion trends. With the rise of social media platforms like TikTok and YouTube, Gen Z has access to a global inspiration that continuously shapes their fashion choices. Verve, a global insight consultancy, has recently released a report that delves into the major fashion movements of Gen Z in 2023. The report not only highlights the trends but also explores the underlying values and cultural significance behind them.

Playing Dress-Up: The Joy of Maximalist Fashion

One of the trends that define Gen Z fashion in 2023 is the concept of "playing dress-up." This trend celebrates the joy of experimenting with maximalist fashion and colorful aesthetics. Styles like "post-pandemic hedonism," "dopamine dressing," and "main character energy" fall under this category, allowing individuals to escape from the stresses of the modern world.

Quaint Cuteness: A Nostalgic Escape

Gen Z is embracing traditional, feminine aesthetics as a means of escaping the fast-paced and hustle-driven modern life. Trends like cottagecore, coquette and balletcore fashion, and the back-to-nature Euro summer encapsulate this quaint cuteness trend. With rustic vintage furniture and frilly details, these aesthetics offer a nostalgic retreat.

Stately Style: Embracing Timeless Affluence

Inspired by a desire to escape financial insecurity and an uncertain future, Gen Z gravitates towards timelessly affluent looks. This trend includes old money aesthetics, as well as looks like "coastal grandmother" and "corporate baddie." Influencers such as Emily Mariko and Sofia Richie Grainge exemplify this movement with their "quiet luxury" style.

Fashionably Feral: The Charm of Mismatched Style

Breaking away from the put-together aesthetics of the past, Gen Z is embracing a more spontaneous and messy style. Indie sleaze, grunge, and the frazzled English woman aesthetic all embody the feral energy of this trend. By intentionally appearing disheveled, Gen Z showcases their rebellion against traditional ideas of perfection.

Heavy Duty: Embracing a Hardy Lifestyle

Feeling powerless and vulnerable in an increasingly chaotic world, Gen Z finds solace in embracing a hardy and durable lifestyle . This trend, aptly named "armor for urban environments" by Verve, includes styles like gorpcore, utilitarian workwear, and avant apocalypse. Zak Thompson, a videographer who identifies with heavy-duty style, emphasizes the importance of lasting clothing and its positive impact on the environment.

Zak Thompson/Verve

Boho Blend: Spiritual Journeys Reflected in Style

As Gen Z searches for purpose and strives to make a positive impact, their spiritual inner journeys are reflected in their outward style. Y2K trends take on a boho twist with maxi skirts and tie-dye. Witches, whimsigoths, and earthy Black girls and boys blend boho aesthetics with Afrocentric elements, creating a unique and expressive fashion statement.

Body Hacking: Feeling and Looking the Best

Gen Z no longer simply yearns for a different appearance; they actively seek solutions that help them feel their best. The body hacking trend includes tailored clothing and color theory to enhance personal style. Embracing the fun of fitness, muscle mommies and gym bros celebrate their bodies, while shapewear becomes a subject of open discussion.

Fan Favorites: Bridging the Gap Between Online and Real Life

Loneliness is a prevalent issue among Gen Z, but they have found a way to bridge the gap between their online and offline lives. Concert outfits, blokecore, and the popular e-boys and e-girls fashion embrace the passion they have for their online communities. By incorporating their fan favorites into their everyday style, Gen Z creates a sense of connection and belonging.

The report from Verve sheds light on the underlying values and cultural significance of these fashion trends. By understanding Gen Z's fashion choices, we can gain insight into the essence of this generation and their unique expressions of identity. Fashion is not just about clothing; it is a powerful means of self-expression and storytelling in the digital age.