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Celebrate the Power of Food at Selfridges' 2022 Christmas Windows

CEO Tinh Phung
Christmas is a time for celebration, and what better way to bring people together than through the power of food? Selfridges understands this and has unveiled their 2022 Christmas windows under the theme "Season's Feastings."...

Christmas is a time for celebration, and what better way to bring people together than through the power of food? Selfridges understands this and has unveiled their 2022 Christmas windows under the theme "Season's Feastings." These windows are a must-see attraction in London, offering surreal and spectacular interpretations of festive "foodie" moments. They serve as a reminder of the joy that comes from sharing cherished Christmas rituals with friends and family.

Selfridges Christmas Windows Caption: The magical Selfridges Christmas windows

But the celebration doesn't stop there. Selfridges has also opened their biggest Christmas Shop to date on the fourth floor of the Oxford Street store. This immersive wonderland invites visitors to savor the festive experience and choose ornaments that hold special meaning to them. And it's not just London that gets to enjoy the festive spirit. Christmas Shops in Birmingham and Manchester are open as well, complete with delightful window displays that are sure to amuse.

Selfridges Christmas Shop Caption: Selfridges' magical Christmas Shop

Selfridges aims to create high-energy shared experiences that are a fantastical feast for the eyes. From November 25th, Santa and his squad of Christmas pudding disco balls will be making daily visits to the Christmas Shop and festive destinations at all stores. They will greet customers and spread joy as the countdown to Christmas begins. And to make the holiday season even more memorable, Santa will host iconic Breakfasts with Santa events across London, Birmingham, and Manchester, giving everyone plenty of chances to make their Christmas wishes.

According to Meave Wall, Selfridges' Stores Director, "This Christmas is all about coming together with loved ones to enjoy cherished rituals. We're inspired by the power of food in bringing people together and through our theme, Season's Feastings, we are celebrating what this means to us at Selfridges."

Santa and his Christmas pudding disco balls Caption: Santa and his Christmas pudding disco balls

Selfridges wants customers to fully immerse themselves in the Christmas spirit. They have transformed Dolly's café in London into the ultimate feasting destination, complete with abundant Christmas décor. As of November 25th, a cast of Christmas characters and musical entertainment, including a Christmas choir, will bring the party energy to life. In the evenings, the countdown clock will signal a theatrical festive performance. Additionally, the Selfridges Christmas tree, located at the Duke Street entrance of the London store, has been designed by Rottingdean Bazaar, adding a touch of creative flair to the festivities.

Selfridges Christmas tree Caption: The stunning Selfridges Christmas tree designed by Rottingdean Bazaar

Selfridges has also prepared some exciting experiences for their Manchester and Birmingham stores. In Manchester Exchange, customers can enjoy a dazzling confetti cannon experience that is sure to wow. And in Trafford, local Instagram favorite Gooey brings their delectable sweet treats to a new Christmas Café pop-up, serving cookies, brioche donuts, and hot drinks. Birmingham also has its own Christmas Café, providing a cozy and inspiring space for customers to socialize.

This festive season, Selfridges encourages everyone to think, feel, and experience Christmas with joy and delight in their reimagined destinations. With their captivating Christmas windows, immersive Christmas Shop, and enchanting experiences, Selfridges is ready to make this festive season brighter for all who visit.

Let the power of food and the magic of Christmas bring us together at Selfridges' Season's Feastings.

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