Xem thêm

Selena Gomez Launches Rare Beauty Makeup Line to Support Mental Health

CEO Tinh Phung
Since she was a kid, Selena Gomez has spent a lot of time in a makeup chair. Between that and her iconic red lips, it’s clear she knows her way around a makeup bag. So...

Since she was a kid, Selena Gomez has spent a lot of time in a makeup chair. Between that and her iconic red lips, it’s clear she knows her way around a makeup bag. So it was practically inevitable for her to launch her own makeup line, Rare beauty , which has just hit Sephora shelves. But Rare Beauty goes more than skin deep - it aims to support mental health services. The line is not just about makeup, it's about boosting people’s self-esteem by encouraging them to honor what makes them different and unique through self-expression.

Beyond Beauty: Empowering Self-Expression

Rare Beauty has a deeper message, one that was always Gomez’s intention. She spent two years creating the line, aiming to disrupt the unrealistic and often harmful high standards that society places on physical perfection. Rare Beauty encourages everyone to accept themselves and learn self-love along the way. Gomez said, “I want every person to feel beautiful exactly as they are.”

A Range Designed for Individuality

Gomez was involved in every step to ensure that Rare Beauty truly showcases individuality. The line offers light-as-air and breathable formulas with buildable coverage, allowing everyone to customize their look and feel comfortable in their skin. The collection includes 14 categories, 150 skus, and three tools, all carefully formulated and diligently tested. Rare Beauty is now available in the U.S., Canada, and Mexico at Sephora.com, Sephora stores (including Sephora inside JCPenney), and RareBeauty.com.

Selena Gomez’s Rare Beauty Highlights

Let's take a closer look at some standout products from Selena Gomez's Rare Beauty makeup line:

1. Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation

To literally cover all the bases, the liquid foundation is available in 48 shades, ensuring everyone can find their perfect match. This airy formula boasts buildable coverage and a natural finish. It's designed to work with all skin types and won't cake or clog pores. The foundation is infused with skin-loving ingredients like lotus, gardenia, and water lily to soothe and nourish your skin.

2. Rare Beauty by Selena Gomez Perfect Strokes Matte Liquid Liner

Gomez's go-to cat eye look is now achievable with her perfect strokes matte liquid liner. This liner is inspired by a calligrapher’s pen and features more than 1,000 individual vegan bristles for precise application. The long-wear, waterproof formula ensures your liner stays put all day.

3. Rare Beauty by Selena Gomez Lip Souffle Matte Cream Lipstick

Rock Gomez’s signature bright, bold red lip with her lip souffle matte cream lipstick. Available in 12 shades, including her own hue called "Inspire," this matte liquid lipstick is whipped for a featherweight feel. It's incredibly hydrating and won't dry out your lips, thanks to a botanical blend of ingredients.

4. Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight

Find your light with this luminous liquid highlighter available in eight shades. The light-reflecting pearl particles give an instant glow, while the formula nurtures your skin with lotus, gardenia, and white water lily. Wear it solo for a radiant effect or mix it into your foundation for an all-over gleam.

5. Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Achieve rosy cheeks with the silky soft pinch liquid blush. This buildable, blendable liquid blush comes in eight shades, four dewy and four matte, to suit your desired look.

6. Rare Beauty by Selena Gomez With Gratitude Dewy Lip Balm

This tinted lip balm offers hydration and a touch of color. With a natural dewy finish and sheer color, it comes in eight shades to keep your lips moisturized all day long.

7. Rare Beauty by Selena Gomez Liquid Touch Brightening Concealer

The brightening liquid concealer offers a perfect match for all skin tones with its 48 shades. It provides lightweight yet serious coverage, with a radiant finish that won't cake or flake. This sweat-resistant, hydrating formula is perfect for camouflaging imperfections.

8. Rare Beauty by Selena Gomez Brow Harmony Pencil & Gel

Create perfectly groomed brows with this dual-ended retractable brow pencil and tinted brow gel. The triangular-shaped pencil allows for precision, while the lightweight gel sets the shape without feeling stiff. This product is available in eight shades, including Selena's own Cool Brown.

9. Rare Beauty by Selena Gomez Blot & Glow Touch-Up Kit

This first-of-its-kind Blot & Glow Touch-Up Kit delivers complexion perfection on the go. The kit includes 100 linen-blend blotting papers to soak up excess oil and a radiant talc-free powder-filled puff for a blurring effect without looking chalky.

10. Rare Beauty by Selena Gomez Always an Optimist Illuminating Primer

A lightweight gel primer that works on all skin types, the Always an Optimist Illuminating Primer provides a coveted lit-from-within radiance. It contains ultra-fine pearls for a glowing effect, a hydrating blend of ingredients to calm stressed-out skin, and a silicone-free formula to smooth the complexion before makeup application.

Selena Gomez's Rare Beauty makeup line is not just about enhancing your beauty; it's about celebrating your uniqueness and supporting mental health. With its inclusive range of products and empowering message, Rare Beauty encourages everyone to embrace self-expression and love themselves exactly as they are.

Selena Gomez Launches Rare Beauty Makeup Line to Support Mental Health Selena Gomez Launches Rare Beauty Makeup Line to Support Mental Health

Note: The images used in this article are from the original source article.

1