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CEO Tinh Phung
New fashion startups are emerging every day, revolutionizing the industry with innovative ideas and technology. These startups are at the forefront of the intersection between fashion, technology, and sustainability. They are supported by industry leaders...

New fashion startups are emerging every day, revolutionizing the industry with innovative ideas and technology. These startups are at the forefront of the intersection between fashion, technology, and sustainability. They are supported by industry leaders and corporate partners who recognize their potential for success.

In this article, we will introduce you to the top 15 fashion startups of 2020-2021. These startups are disrupting the fashion industry with their advancements in virtual reality fashion, augmented reality clothing, artificial intelligence, and more. They are also reimagining business models in retail, circular supply chains, advertising, and recruitment.

15. Holition

Holition is a London-based fashion startup that is leveraging 3D technology and augmented reality to help retailers and brands. Their latest product, the 'Face' app, allows cosmetic brands to showcase their products without the need for physical samples. Through augmented reality, consumers can see how the products would look on them.

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14. Intelistyle

Intelistyle, a UK-based fashion startup, has developed an innovative app that combines artificial intelligence with personal styling. Users can browse outfits online and sync them with their own wardrobe. The app's AI algorithms recommend the best outfits based on individual preferences and available garments from participating retailers.

13. Snap Tech

Originally known as Snap Fashion, this UK-based startup has evolved into a comprehensive visual search platform. They provide dedicated tools to retailers and fashion magazine publishers, enabling them to incorporate visual search capabilities on their websites. Users can find new garments based on shape, color, and style.

12. Pocket High Street

Pocket High Street is an open platform that connects small fashion retailers from around the world with a wider audience. Based in London, this fashion tech startup aims to help small retailers compete with giant e-commerce platforms. It provides a quality online platform for shoppers to explore unique offerings from small stores.

11. Genostyle

Genostyle is tackling the challenge of product recommendations in the fashion industry through machine learning. Using a unique taxonomy based on 15 different "style genomes," the startup analyzes millions of products and brands. Customers receive a style code that indicates their preferences, allowing fashion retailers to target them with personalized offers.

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10. Smartzer

Smartzer is revolutionizing the way companies leverage branded content. Their interactive digital video player allows users to click on items worn in videos, learn more about them, and make purchases online. This innovative approach has led to significantly higher engagement and conversion rates compared to traditional video advertising.

9. Same But Different (Thursday Finest)

Located in Brooklyn, Same But Different offers personalized 3D knitted apparel. In partnership with Macy's, the startup allows customers to customize their fashion accessories. Using 3D printers, they can create individual designs and patterns in just minutes, providing a unique and personalized experience for customers.

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8. Thread

Thread, established in 2012, combines personal online stylists with AI and big data insights to help men dress better. Users provide their preferences, budget, size, and favorite brands, and the platform's personal stylists recommend clothing that suits their style. With Thread, finding the perfect outfit has never been easier.

7. Hurr Collective

Hurr Collective is an award-winning London-based fashion startup that offers a secure and powerful on-demand fashion platform. Their AI stylists help customers share their wardrobes in a sustainable and ethical way. By renting fashion items, users can access a wider range of styles, reduce waste, and make money from their own garments.

6. The Fabricant

Based in Amsterdam, The Fabricant is a digital fashion house that specializes in photo-real 3D fashion design and animation. They are leading the industry towards a new era of digital-only clothing, reducing waste and creating limitless possibilities for fashion design.

5. LoveCrafts

LoveCrafts is a social marketplace that caters to the crafts sector. It provides a platform for makers to find knitting, sewing, and crocheting products. With a focus on community and creativity, LoveCrafts is revolutionizing the way people engage with crafting.

4. Wardrobe Of Tomorrow

Wardrobe of Tomorrow is a curated marketplace dedicated exclusively to sustainable fashion designers. Their platform only features designers who prioritize ethical and sustainable practices. Additionally, they are developing a circular business model that allows customers to resell, rent, or swap their garments.

3. Reflaunt

Reflaunt enables luxury brands to participate in the growing second-hand and resale market. Their platform helps brands increase engagement, revenue, and reduce environmental impact. By embracing circularity, heritage brands can stay relevant and contribute to a more sustainable fashion industry.

2. Lyst

Lyst is a personalized fashion marketplace that brings together thousands of online fashion stores and brands. With millions of products available, users can easily find their favorite styles in one place. Lyst offers a unique shopping experience that caters to individual tastes and preferences.

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1. Depop

Depop is a peer-to-peer social shopping app that has become a worldwide phenomenon. With over 10 million users, Depop is a trusted marketplace for buying, selling, and exploring unique fashion, trends, and accessories. Their community of creatives is reshaping the retail industry.

These fashion startups are pushing the boundaries of technology, sustainability, and creativity. They are reshaping the way we shop and engage with fashion, offering unique and personalized experiences. Keep an eye on these startups as they continue to revolutionize the industry.