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The Stitch Fix 2023 Style Forecast: Predicting Fashion Trends and Personalizing Your Wardrobe

CEO Tinh Phung
Stitch Fix Newsroom Welcome to the exciting world of fashion forecasting! Today, we are thrilled to unveil the Stitch Fix 2023 Style Forecast, a comprehensive report that provides a glimpse into the future of fashion....

Stitch Fix Newsroom Stitch Fix Newsroom

Welcome to the exciting world of fashion forecasting! Today, we are thrilled to unveil the Stitch Fix 2023 Style Forecast, a comprehensive report that provides a glimpse into the future of fashion. Powered by billions of data points, insights from our expert stylists, and trend forecasters, this forecast goes beyond runway trends to showcase what's happening in real life.

Insights and Predictions: Understanding the Shifts in Fashion

As the leading retailer analyzing data from nearly four million clients, we have a unique advantage in understanding how people shop, live, and dress. One of the most significant shifts we've observed is the influence of the macro environment on shopping habits and fashion choices.

According to our data:

  • Three-quarters of Stitch Fix clients believe that the economy will impact their clothing shopping decisions.
  • 80% of Stitch Fix clients express a desire to be more thoughtful when shopping for clothes.
  • A whopping 90% of Stitch Fix clients prioritize quality over quantity.

These insights have led us to prioritize high-quality, versatile, and trend-proof clothing over fast fashion. We have identified a new concept called "The Intentional Wardrobe," which combines the Capsule Closet approach with personalization. It's not just about finding "the" perfect button-down; it's about finding your perfect button-down.

Stitch Fix Newsroom Image: The Intentional Wardrobe

The Evolution of Workwear: From Business Comfort to 24/7 Dressing

As more of us return to the office, the line between workwear and weekend-wear continues to blur. Last year, we predicted the trend of Business Comfort, and in 2023, we anticipate a further evolution towards 24/7 Dressing. This trend embraces elevated essentials like tees, blazers for women, and polos, and leather sneakers for men.

Our data reveals:

  • Nearly one in three people would sacrifice a vacation day rather than return to formal workwear.
  • 76% of individuals prefer clothing that can be worn for both work and weekend activities.

Stitch Fix Newsroom Image: 24/7 Dressing

The Power of TikTok in Shaping Trends

The impact of TikTok on fashion trends has been undeniable. Between 2020 and 2022, our clients referencing TikTok in Fix Request Notes increased by a staggering 85%, while Instagram mentions declined by 72%. This shift has accelerated trend cycles and created challenges for many individuals, particularly millennials, who strive to incorporate current styles in an age-appropriate manner.

Consider these statistics:

  • More than one-third of millennials struggle to incorporate current styles in a way that feels age-appropriate.
  • Almost half of millennials care about looking stylish and current but feel that trends are too youthful for them.
  • Four out of five Stitch Fix stylists agree that translating trends in an age-appropriate way is the biggest challenge for millennial clients.

Stitch Fix Newsroom Image: TikTok's Influence

Embracing the Trends of 2023

Looking back at 2022, we celebrated the excitement of re-emerging into the world with style. Weddings, bachelorette parties, and summer travel plans dominated the fashion landscape. Now, let's take a sneak peek at the seven key trends that will define 2023:


Beachcomber Tropical prints and breezy fabrics for everyday wardrobes

Embrace beachy styles, whether you're vacationing or staycationing. Tropical prints and breezy fabrics will become wardrobe staples for nearly half of our clients (46%). After all, who doesn't want to bring vacation vibes into their everyday lives?

Garden State

Garden State The subtle beauty of florals

Florals will take a more subtle approach in 2023, brightening up the wardrobes of both men and women. Our stylists predict that florals will be the most important trend of the year for one in three clients.


Maximalism A bold fusion of saturated shades, rich textures, and prints

For women, prepare for a stunning combination of saturated shades, rich textures, and bold prints. A third of our clients rank bold pattern-mixing as their second-favorite look for the year ahead.

Prep School

Prep School Sophisticated preppy dressing with a contemporary twist

Mini skirts, pleats, prim button-ups, and blazers are making a sweet and sophisticated comeback in women's fashion. The popularity of oversized and plaid options has increased by 40% year over year.

Proportion Play

Proportion Play Embracing voluminous silhouettes with fitted tops

Oversized and voluminous silhouettes continue to dominate, with hemlines dropping. Expect to see midi dresses and baggy trousers paired with fitted tops, reflecting a rise in this trend. Sales of women's wide-leg bottoms have more than doubled year over year.


Commutercore Tech fabrics for everyday living

For men, comfort and performance take center stage. 70% of men want to wear performance fabrics in their everyday lives. Stretch, breathability, and crease resistance will become key features in men's fashion. Our stylists rank Commutercore as the number one trend for men in 2023.


Cabincore Bringing the outdoors in with rugged and utilitarian details

For a rugged and refined look, men can indulge in Cabincore. Think varied textures like flannels, knitwear, and puffers worn together to create a cohesive outdoor-inspired style.

Clementine: The Color of the Year 2023

Clementine: The Color of the Year 2023 Saturated, juicy orange to boost your mood and wardrobe

In 2023, we predict Clementine as the Color of the Year. This vibrant, juicy orange will not only lift our moods but also dominate our closets. The data supports this choice, with an increase in Fix Request Notes containing the word "orange" and a significant rise in sales of this citrus hue.

Embrace Your Style Journey with Stitch Fix

Every day, we receive thousands of data points and insights from our clients, helping us understand their style preferences, important life moments, and evolving fashion tastes. As we analyze this wealth of information, we remain committed to providing personalized shopping and styling experiences that make our clients look and feel their best.

Campaign imagery is available for you to explore, and we encourage you to download the full report to dive deeper into the Stitch Fix 2023 Style Forecast. Let Stitch Fix be your guide to fashion trends and the evolution of your personal style in 2023!