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The 10 Best Japanese Skincare Brands & Products In 2024

CEO Tinh Phung
Let's face it, Asian skincare products have taken the world by storm, and it doesn't look like they're slowing down anytime soon. From the streets of Harajuku to the alleys of Myeongdong, you can now...

Let's face it, Asian skincare products have taken the world by storm, and it doesn't look like they're slowing down anytime soon. From the streets of Harajuku to the alleys of Myeongdong, you can now purchase a moisturizer with just a click of a button. Japanese skincare, in particular, has captured the interest of health-conscious people around the world. But the journey from the local Japanese market to the global audience started long before Innisfree expanded into local shopping centres.

Best Japanese Skincare Products - SK-II Facial Treatment Essence Best Japanese Skincare Products - SK-II Facial Treatment Essence

The trailblazer for Japanese skincare would arguably be SK-II, a brand created in the 1970s by scientists looking to uncover the secret ingredients to beautiful skin. SK-II is now stocked in department stores all around the world and has paved the way for much-loved brands such as Shiseido, Tatcha, KoGenDo, and DHC to enter the global market. Japanese skincare products have been touted as being superior in many ways. From their thoroughly researched methods of creation to sourcing only the finest quality ingredients, it is universal knowledge that you're always going to be buying into a caliber product.

With the number of established and upcoming Japanese skincare brands in the market right now, it can get a little overwhelming if you're not familiar with it. That's why we're here to help. We're going to go through the 10 best Japanese skincare brands and products in the market right now.

1. SK-II Facial Treatment Essence

The SK-II treatment essence needs no introduction. It's a multiple award-winning skincare product that has garnered somewhat of a cult following. One of the main reasons why it keeps users coming back is because of its thin and light texture and quick absorption when applied. It's marketed as being able to improve the appearance of the 5 dimensions of beautiful, crystal-clear skin: less visible spots, reduced wrinkles, refined skin texture, firmness, and radiance.

2. DHC Deep Cleansing Oil

The DHC Deep Cleansing Oil is one of the most popular and recognizable skincare products in Japan. This minimalistic clear bottle of golden cleansing oil can be found in almost all Japanese households. The oil itself has a surprisingly light texture and works wonders to effectively remove makeup, even stubborn waterproof mascaras. While it's strong against impurities removal, it's light on the skin, with ingredients to prevent dryness and moisturize the skin.

3. Tatcha Dewy Skin Cream

The Tatcha Dewy Skin Cream is a restorative cream that's one of the bestsellers in a long line of popular skincare products from Tatcha. It's a replenishing and plumping moisturizer that's packed with antioxidants that will leave your face feeling firm and hydrated. One of its secret ingredients is Japanese purple rice; it's credited as being the source of your dewy skin once the cream is applied.

4. KohGenDo Spa Soft Gommage Gel

For those unfamiliar with the word 'gommage,' it is the French word for 'erasing,' which is essentially what this KohGenDo gel does. It's an exfoliating gel that works to dissolve dead skin cells and rough patches. It contains four types of fermented fruit extracts and is alcohol-free. The natural mineral water and hyaluronic acid hydrate the skin while the gommage encourages skin cell turnover and regeneration.

5. SK-II Genoptics Aura Essence

Most people are aware of cleansers and moisturizers, but only those who have delved deeper into the world of Japanese skincare routines will be familiar with brightening serums. The SK-II Genoptics Aura Essence is a leading product in the category of Japanese serums. It's essentially a skin brightener that's formulated to reduce skin dullness and brighten up dark spots. It contains a fusion of Prunus extract, D-melano P3C, and Pitera, which improve the skin's surface rejuvenation.

6. Kanebo Suisai Beauty Clear Powder

Don't let the funky packaging of this Japanese cleansing powder fool you; it has won multiple beauty awards in the past years and is a household favorite in Japan. This beauty clear powder contains an enzyme that effectively activates to make the skin soft and clean when applied with water. It removes old keratin on the skin, deep cleanses pores and blackheads, and smoothens out the skin. The package contains tiny capsules, each with the perfect amount for one cleanse, making it perfect for travel.

7. Naturie Hatomugi Skin Conditioning Gel

Naturie is a household brand in Japan, and its Hatomugi Skin Conditioning Gel is one of the best-selling skincare products across the country. It's a hydrating gel that's used to moisturize the face after a wash. It's praised for its light, non-sticky texture that deeply penetrates the skin almost immediately after being applied. Surprisingly, its main ingredient is water, making it a natural choice for those seeking a multipurpose skincare product.

8. Shiseido Ultimune Power Infusing Concentrate Serum

Much like SK-II, Shiseido is a global powerhouse brand, and its Ultimune serum is a multiple award-winning product. The serum itself is meant to be applied as a pre-treatment, boosting the absorption of any subsequent treatments. It also acts as a protection layer and fights against premature aging. Its power ingredients include reishi mushroom and iris root extract.

9. ANESSA Perfect UV Skincare Milk

Enter any drugstore in Japan, and you'll see the ANESSA Perfect UV Skincare Milk front and center. It boasts high protection against UV rays (50SPF+), strong waterproofness, and moisturizing ingredients. The best thing about it is just how thin and lightweight it feels when applied. Long gone are the days of lathering thick sunscreen all over your body and face. The texture of this sunscreen is absolutely divine.

10. Biore UV Aqua Rich Watery Essence

The Biore UV Aqua Rich Watery Essence sunscreen is as popular as it is for a myriad of reasons. From its high UV protection level of 50 SPF to its lightweight formula, there really is nothing to criticize about this essence sunscreen. It provides powerful and long-lasting UV protection while feeling smooth and transparent on the skin. It features Biore's original Micro Defense formula with super ingredients like hyaluronic acid and royal jelly.

We hope we've covered the products that interest you the most among the best Japanese skincare brands and products. We highly recommend trying out the ones that pique your interest since these products have worked wonders for thousands of others and will likely do the same for you.

Thank you for reading, and if you're interested in other Japanese cosmetics, please have a read of our other articles: Best Japanese Facial Masks and Best Japanese Eye Drops.