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The UK's Top 10 Most Popular Lifestyle Brands on Instagram

CEO Tinh Phung
With Instagram's new ecommerce feature being tested, the potential for retailers is skyrocketing. So, who is dominating the platform right now? Recent data from Iconosquare has uncovered the most influential UK lifestyle brands on Instagram....

With Instagram's new ecommerce feature being tested, the potential for retailers is skyrocketing. So, who is dominating the platform right now? Recent data from Iconosquare has uncovered the most influential UK lifestyle brands on Instagram. Let's count them down from 10 to 1.

10. Land Rover - 1.8m followers

Combining luxury and adventure, Land Rover's Instagram feed is a dream for 4x4 enthusiasts and fans of stunning horizons. The posts often showcase Land Rover's off-road credentials, featuring their models driving through tough terrains and beautiful landscapes.

The UK’s top 10 most popular lifestyle brands on Instagram Land Rover's Instagram feed

Their notable Instagram campaign, #Hibernot, promotes Land Rover's expertise in designing cars for adverse weather conditions. While it may seem niche, the eye-catching photography appeals to a wide audience.

9. Rolls Royce - 2.2m followers

Rolls Royce's Instagram feels like a luxurious brochure in its own right. The brand focuses on the visual fluidity of its feed, posting series of images related to specific themes or color schemes.

The UK’s top 10 most popular lifestyle brands on Instagram Rolls Royce's Instagram feed

With unashamedly extravagant and indulgent language, Rolls Royce mirrors its high-end appeal. Instagram users are more receptive to this approach, making it a clever strategy.

8. Bentley - 2.4m followers

Another automotive brand on the list, Bentley captures the attention of even non-drivers with its captivating beauty. They pay more attention to car interiors, setting them apart from other brands.

The UK’s top 10 most popular lifestyle brands on Instagram Bentley's Instagram feed

Bentley also uses the platform's video feature to promote its #beextraordinary campaign, demonstrating their famous attention to detail.

7. Aston Martin - 2.5m followers

Aston Martin's Instagram showcases the sleek curves of their sports cars, along with beautiful backdrops and stunning roads.

The UK’s top 10 most popular lifestyle brands on Instagram Aston Martin's Instagram feed

What sets them apart is their encouragement of user-generated content through the hashtag #astonmartinlive. Fans can snap their own photos for a chance to be featured, creating a sense of connection between users and the brand.

6. BBC News - 2.8m followers

While a news channel might seem unexpected on Instagram, the BBC makes brilliant use of the platform's video functionality. Their feed consists of short, usually subtitled videos summarizing trending news stories or interesting features from their website.

The UK’s top 10 most popular lifestyle brands on Instagram BBC News' Instagram feed

From hard-hitting abuse investigations to light-hearted animal antics, their wide-ranging videos make news consumption easy and accessible.

5. Jaguar - 3.2m followers

Jaguar draws on its involvement in Formula E to capture the interest of racing fans among its 3.2 million followers.

The UK’s top 10 most popular lifestyle brands on Instagram Jaguar's Instagram feed

In addition to regular posts about drivers and Jaguar Racing vehicles, they also share beauty shots of their diverse range of cars to appeal to a wider audience.

4. Stella McCartney - 3.3m followers

Stella McCartney's Instagram feed serves as a channel for the brand as well as a personal account for the designer herself. Candid snapshots and her 'Stella x' sign-off show her active involvement.

The UK’s top 10 most popular lifestyle brands on Instagram Stella McCartney's Instagram feed

Combining fashion, travel, and celebrity-related content, Stella McCartney showcases how Instagram can be used for multiple purposes.

3. Alexander McQueen - 3.5m followers

Alexander McQueen's Instagram is "fashion-forward" and focuses on promoting the luxurious and otherworldly nature of the brand's aesthetic.

The UK’s top 10 most popular lifestyle brands on Instagram Alexander McQueen's Instagram feed

While not for relatable style advice, their posts feature high-end and creative fashion photography that appeals to those seeking unique and artistic inspiration.

2. Primark - 3.6m followers

Primark uses its influence to target shoppers with a lower price point. Their Instagram feed showcases products in a flattering light, providing outfit inspiration.

The UK’s top 10 most popular lifestyle brands on Instagram Primark's Instagram feed

Among the product-heavy imagery, they occasionally share motivational quotes, appealing to their younger market.

1. Burberry - 7.9m followers

Burberry takes the number one spot with the highest number of followers. While initially feeling understated and slightly boring, Burberry's Instagram reflects its moody color scheme and style credentials.

The UK’s top 10 most popular lifestyle brands on Instagram Burberry's Instagram feed

They showcase innovative content marketing campaigns, like Burberry Acoustic, making Burberry one of the most influential lifestyle brands on other channels.

In conclusion, these top UK lifestyle brands have mastered the art of captivating users on Instagram. Whether through luxurious aesthetics, creative campaigns, or relatable content, their popularity signifies their success in engaging their audience on this visual platform.

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