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The Most Popular Drugstore Makeup Brand in the U.S.: Physicians Formula

CEO Tinh Phung
Have you ever wondered which drugstore makeup brand is the most popular in the United States? Well, according to data compiled from Google Trends, Physicians Formula takes the crown. But why does this brand stand...

Have you ever wondered which drugstore makeup brand is the most popular in the United States? Well, according to data compiled from Google Trends, Physicians Formula takes the crown. But why does this brand stand out among the sea of options at the drugstore?

A Hidden Gem With a Heartwarming Story

At first glance, Physicians Formula may not be the first brand that comes to mind when you think of drugstore cosmetics. However, it is a well-loved makeup line by makeup artists and beauty enthusiasts alike. Not only is it affordable, but it also boasts hypoallergenic and skin-friendly ingredients, making it perfect for those with sensitive skin.

The story behind Physicians Formula is nothing short of heartwarming. Founded by an allergist, this brand was created out of love for his wife, who had lupus and sensitive skin. The goal was to develop makeup that she could wear without any irritation. Every product in the line is carefully tested to provide vibrant color and excellent coverage without causing any adverse reactions.

Physicians Formula

Must-Have Physicians Formula Products

With a brand that has been around since 1937, there is an extensive range of products to choose from. To help you navigate through the options, here are five must-have Physicians Formula products you can find at your local drugstore:

1. Physicians Formula Butter Bronzer Murumuru ($16)

This creamy bronzer is a fan-favorite. With just a simple swipe, it creates a sun-kissed glow on your skin. The formula contains moisturizing butters that not only provide pigment but also keep your skin hydrated.

Physicians Formula Butter Bronzer Murumuru

2. Physicians Formula The Healthy Foundation SPF 20 ($16)

This foundation is more than just makeup. Packed with antioxidants, hyaluronic acid, and vitamins A, C, and E, it nourishes your skin while providing medium to full coverage.

Physicians Formula The Healthy Foundation SPF 20

3. Physicians Formula Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum ($12)

Say hello to multitasking at its finest. This eyeliner not only defines your eyes but also contains peptides that help promote lash growth. It's a double win for your eye makeup routine.

Physicians Formula Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum

4. Physicians Formula Mineral Wear Talc-Free Correcting Powder ($15)

Achieving an even complexion has never been easier with this color corrector. The formula effectively reduces redness and brightens your skin without any caking.

Physicians Formula Mineral Wear Talc-Free Correcting Powder

5. Physicians Formula Healthy Lip Velvet Liquid Lipstick ($9)

For those who love a matte lip, this cushion-y gloss is perfect for you. It effortlessly coats your lips with intense pigment. The lipstick also contains avocado oil, ensuring smooth application and added moisture.

On top of our recommended Physicians Formula products, we have some useful makeup tips for you. Check out how to find a good foundation brush for flawless application and discover the secret to tight-line eyeliner to instantly look more awake.

Now that you know why Physicians Formula is the most popular drugstore makeup brand in the U.S., it's time to head to your nearest drugstore and grab these amazing products. Start experimenting with affordable, high-quality makeup that cares for your skin.

(Source: Physicians Formula)

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