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Find Your Perfect Vegan Makeup Brands (100% Cruelty-Free)

CEO Tinh Phung
Are you ready to embark on an exciting journey through the world of vegan makeup brands? As a new vegan, finding the right cruelty-free products may seem overwhelming at first. But fear not! This comprehensive...

Are you ready to embark on an exciting journey through the world of vegan makeup brands? As a new vegan, finding the right cruelty-free products may seem overwhelming at first. But fear not! This comprehensive guide will help you make confident choices and transform your makeup collection ethically.

Take It One Step at a Time

Transitioning to a fully vegan and cruelty-free makeup collection doesn't have to happen overnight. Take your time and replace products as you use them up. This gradual approach allows you to make more informed choices and ensures a fully transformed, ethically aligned makeup cabinet!

Explore Vegan Beauty Subscription Boxes

If you're just starting out on your natural, sustainable, and cruelty-free beauty journey, consider subscribing to a Vegan Beauty Subscription Box. These monthly sampling boxes allow you to try out multiple brands at a fraction of the retail price. It's a fun and convenient way to discover your new favorites!

Cruelty-free vegan makeup art illustration Image: Cruelty-free vegan makeup art illustration of a unicorn with Pacifica brand eyeshadow, nail polish, and mascara.

Vegan Makeup and Beauty Guides

If you're looking for specific types of products, we've got you covered! Check out our curated guides to find consciously crafted mascara, all-natural skincare, vegan lip balms, cruelty-free foundation, and much more. We're here to help you find your new beauty favorites with ease.

  • Kind Mascara Guide
  • Vegan Skincare Guide
  • Animal-Friendly Foundation Guide
  • Luscious Vegan Lip Balm Guide
  • Vegan Nail Polish Brands
  • Cruelty-Free Shampoo and Conditioner Guide
  • Best Vegan Deodorant Brands
  • Guide to Vegan Soap
  • Vegan Sunscreen Brands

Demystifying Cruelty-Free and Vegan Labels

Understanding the difference between cruelty-free and vegan labels can be a bit confusing. While similar, these terms carry distinct meanings. Let's clarify:

What does "vegan" mean?

A vegan product is made without any ingredients derived from animals, including derivatives like honey, beeswax, and coloring agents made from crushed beetles. Check out our "What is a vegan?" guide to learn more and dive deeper into the world of cruelty-free and sustainable beauty.

What does "cruelty-free" mean?

Cruelty-free products are those that have not been tested on animals throughout the entire product development process. Choosing cruelty-free ensures that no animals were subjected to painful experimentation or testing.

Consider Parent Companies

It's important to remember that some vegan and cruelty-free brands have parent companies that may not share the same values. While supporting these brands can help promote cruelty-free practices, it's up to you to decide whether you want to support companies that profit from animal exploitation. Thankfully, customer demand is pushing more parent companies to adopt cruelty-free and vegan practices. Let's hope for a future filled with only vegan beauty products!

Showing the difference between fake and authentic cruelty-free logos Image: Showing the difference between fake and authentic cruelty-free logos. (Source: @ethicalelephant on Instagram)

Recognizing Authentic Cruelty-Free Labels

To ensure your products are truly cruelty-free, look for recognized logos and symbols like the Leaping Bunny certification. This logo guarantees that no animal testing was conducted during any stage of the product development process. Another reliable certification is the PETA Certified Cruelty-Free logo, which indicates that a brand not only bans animal testing but also avoids animal-derived ingredients.

Beware of unofficial cruelty-free logos. Companies may create their own labels that appear similar but hold no meaning. To ensure you're making an informed choice, consider using apps like Bunny Free by PETA, Cruelty-Free by Leaping Bunny, or Cruelty-Cutter by The Beagle Freedom Project to double-check brand credentials.

Chart explaining the differences between PETA and Leaping Bunny Cruelty-Free Logos Image: Differences between the PETA and Leaping Bunny Logos (Source: @ethicalelephant on Instagram)

Discover 100% Vegan and Cruelty-Free Makeup Brands

Get ready to indulge in guilt-free beauty with these 100% vegan and cruelty-free makeup brands. From makeup sponges and mascaras to brushes and blushes, these brands offer a wide range of quality products that align with your values. Here are some of our favorites:

  • Adorn Cosmetics
  • Au Naturale
  • Axiology
  • Barry M.
  • Beauty Without Cruelty
  • EcoTools
  • Elate Beauty
  • E.L.F
  • Emani
  • Gabriel Cosmetics
  • Habit Cosmetics
  • Herbivore Botanicals
  • Inika Organic
  • Lime Crime
  • Mad Hippie
  • Medusa's Makeup
  • Milk Makeup
  • Pacifica Beauty
  • POPBeauty
  • Range Beauty
  • Real Techniques
  • Red Apple Lipstick
  • Sephirine Botanicals
  • Trust Fund Beauty

Vegan eyeshadow palette from Pacifica Beauty Image: Vegan eyeshadow palette from Pacifica Beauty and cruelty-free makeup brush and blush from other brands.

A Closer Look at Vegan Brands

Let's dive deeper into the world of some exceptional vegan brands:

Adorn Cosmetics - Nature's Palette for Your Beauty: Adorn Cosmetics celebrates your natural beauty by harnessing the power of nature. Their vegan makeup collection features earthy tones and organic ingredients, making them a perfect choice for eco-conscious beauty enthusiasts.

Adorn Mineral Liquid Foundation Image: Adorn Mineral Liquid Foundation (Source: @adorncosmetics on Instagram)

Au Naturale - Beauty as Pure as Nature: Au Naturale's commitment to purity shines through in every product they create. Their vegan cosmetics, made from ethically sourced ingredients, allow you to indulge in guilt-free beauty routines that enhance your natural radiance.

Au Naturale Stick Foundation Image: Au Naturale Stick Foundation (Source: @aunaturalelife on Instagram)

Axiology - Lipstick with a Purpose: Axiology redefines beauty with their line of vegan lipsticks. These vibrant shades not only make a statement but also support ethical and sustainable practices. Adorn your lips with purpose and make a positive impact.

Barry M. - Bold and Beautiful, Without Cruelty: Barry M. invites you to express your bold side with their cruelty-free cosmetics. From vibrant eyeshadows to playful nail colors, their vegan products offer endless options for creating captivating looks.

Beauty Without Cruelty - Compassion Meets Glamour: Embodying the essence of cruelty-free beauty, Beauty Without Cruelty offers vegan makeup and skincare products that prove glamour and compassion can go hand in hand.

EcoTools - Brushes with a Conscience: EcoTools offers luxurious vegan makeup brushes that not only feel amazing on your skin but also respect the environment. With these eco-friendly tools, you can effortlessly blend and buff with confidence.

Elate Beauty - Elevate Your Beauty Rituals: Elate Beauty invites you to elevate your beauty rituals with their sustainable and vegan cosmetics. Experience the fusion of conscious choices and radiant results in every product.

E.L.F. Cosmetics Flawless Foundation and Concealer Image: E.L.F. Cosmetics Flawless Foundation and Concealer (Source: @elfcosmetics on Instagram)

Emani - Vegan Beauty, Redefined: Emani redefines vegan beauty with their high-performance cosmetics. Discover a world of vibrant colors and long-lasting formulas that prove you don't need animal-derived ingredients to shine.

Gabriel Cosmetics - Nature's Inspiration, Your Beauty: Gabriel Cosmetics draws inspiration from the natural world to create vegan beauty products that enhance your inner and outer beauty. Their diverse range ensures there's something for everyone.

E.L.F. Cosmetics Flawless Foundation and Concealer Image: A collection of E.L.F. Cosmetics

Habit Cosmetics - Nails That Breathe, Naturally: Habit Cosmetics believes in nail care that's gentle and beautiful. Their vegan nail polishes allow your nails to breathe with a unique formula free from harmful chemicals. Transform your nails with a conscience.

Herbivore Botanicals - Nature's Elixir for Your Skin: Herbivore Botanicals combines the power of plants with vegan-friendly ingredients to offer skincare solutions that nourish and rejuvenate. Pamper your skin with these botanical elixirs.

A bottle of Herbivore Botanicals face oil surrounded by other vegan makeup products

Inika Organic - Beauty Rooted in Nature: Inika Organic is your go-to for vegan and organic makeup that harnesses the purest ingredients from nature. Experience makeup that not only enhances your beauty but also supports a commitment to a cleaner planet.

Inika Organic Makeup Essentials Image: Inika Organic Makeup Essentials, including Powder Foundation (Source: @inikaorganic on Instagram)

Lime Crime - Unleash Your Inner Unicorn: Lime Crime encourages you to express your unique style with their vegan and cruelty-free cosmetics. Dive into a world of vibrant colors and imaginative makeup possibilities.

Mad Hippie - Skincare with a Peaceful Purpose: Mad Hippie combines the power of science and nature to create vegan skincare products that are as peaceful as they are effective. Transform your skincare routine into a mindful, eco-friendly experience.

White tube of cruelty-free sunblock from Mad Hippie

Medusa's Makeup - Embrace Your Inner Goddess: Medusa's Makeup invites you to unleash your inner goddess with their bold and cruelty-free cosmetics. Embrace your creativity and confidence with their vegan beauty products.

Milk Makeup - Express Your Self-Expression: Milk Makeup is all about self-expression through makeup. Their vegan cosmetics offer innovative and playful ways to showcase your unique style, empowering you to be your authentic self.

Pacifica Beauty - Beauty by the Sea: Pacifica Beauty brings the spirit of the ocean to your beauty routine. Their vegan skincare and makeup products are like a breath of fresh sea air for your skin.

Vegan mascara from Pacifica Beauty

POPBeauty - Pop Your Beauty Game: POPBeauty is all about amplifying your beauty game. With their vegan cosmetics, you can easily achieve show-stopping looks that turn heads and make a statement.

Range Beauty - Shades for Every Skin Tone: Range Beauty is on a mission to provide vegan makeup that suits every skin tone. With a diverse range of shades, their products ensure that no one is left out of the beauty conversation.

Real Techniques - Makeup Artistry, Simplified: Real Techniques offers professional-grade vegan makeup brushes and tools that simplify the art of makeup application. Elevate your skills with these trusted tools.

Red Apple Lipstick - Beauty That's Good Enough to Eat: Red Apple Lipstick creates vegan lip products that are so deliciously good, you'll want to wear them every day. Enjoy a range of lip colors without compromising your principles.

Sephirine Botanicals - Blooming Beauty in Every Shade: Sephirine Botanicals celebrates the beauty of botanicals in their vegan makeup. From earthy neutrals to vibrant blooms, their shades capture the essence of nature's beauty.

Contents of Nourish Beauty Box Image: Contents of Nourish Beauty Box

Trust Fund Beauty - Sassy and Cruelty-Free: Trust Fund Beauty brings sass to your beauty routine with their vegan nail polishes and cosmetics. Unleash your inner diva while staying true to your cruelty-free values.

Silver sparkly nail polish from Trust Fund Beauty

Cruelty-Free Brands With Vegan Options

While these brands are not fully vegan, they offer a range of cruelty-free makeup and beauty options. Browse their collections and check ingredient labels to find vegan-friendly products.

100% Cruelty-Free Makeup Brands

  • 100% Pure
  • Alima Pure
  • Anastasia Beverly Hills
  • Colourpop
  • Josie Maran
  • Lily Lolo
  • Mineral Fusion
  • NYX
  • Saie
  • The Body Shop

Cruelty-free bunny art illustration featuring The Body Shop body butter lotion

Cruelty-Free Brands Owned By a Parent Company That Tests on Animals

The following brands are cruelty-free but owned by parent companies that may perform animal testing. Make your own decision based on your personal values.

  • Aveda
  • Bare Minerals
  • Carol's Daughter
  • Dermalogica
  • KVD (Kat Von D) (100% Vegan)
  • Smashbox
  • Tarte
  • Urban Decay

Bonus Tip: If you shop at Ulta, they have a page dedicated to cruelty-free brands and specific vegan beauty items. Before making a purchase, double-check that the products you're interested in are indeed vegan-friendly.

Urban Decay vegan mascara

Best Drugstore Brands With Vegan Options

When you're away from home and need a quick drugstore beauty fix, keep an eye out for these brands. While some offer both vegan and non-vegan options, you can easily check the labels or visit their websites for ingredient details. Discover new favorites on the go!

  • ColourPop
  • Covergirl
  • Essence
  • Flower
  • L.A. Girl Cosmetics
  • Milani Makeup
  • NYX
  • Pacifica Beauty (100% Vegan)
  • PIXI
  • Revolution
  • Winky Lux

Tip: Save this page or bookmark the link for easy access to vegan-friendly beauty products. This way, you can quickly refer to it while shopping and save time, leaving more room to enjoy your new beauty treasures at home!

Pacifica Beauty

Delightful DIY Natural Beauty Recipes

Looking for a fun and budget-friendly way to pamper yourself? Try these delightful DIY natural beauty recipes:

  • Vanilla Latte Coffee Body Scrub
  • Vegan Solid Perfume
  • Deodorant Paste

Solid perfume in a tin jar with candelilla wax sprinkled around it

Share Your Favorite Vegan and Cruelty-Free Beauty Brands

Friends love to share their beauty secrets! If you have any tried and true vegan and cruelty-free beauty essentials in your makeup bag or skincare drawer, don't hesitate to share them with us. Comment below and let us know your favorite brands and why you love them. Together, we can inspire and support each other on this beautiful journey towards a more ethical and compassionate world of beauty.

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