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Viva Magenta! Explore Pantone's Color of the Year 2023

CEO Tinh Phung
With the gloomy winter weather and gray skies, Pantone recognized the need for a vibrant and uplifting color to look forward to in 2023. In their time-honored tradition, Pantone has unveiled Viva Magenta (PANTONE 18-1750)...

With the gloomy winter weather and gray skies, Pantone recognized the need for a vibrant and uplifting color to look forward to in 2023. In their time-honored tradition, Pantone has unveiled Viva Magenta (PANTONE 18-1750) as the Color of the Year, representing excitement, joy, and optimism for the future. This vibrant pink shade also symbolizes the convergence of our physical and virtual worlds, reflecting our evolving lifestyles.

Leatrice Eiseman, the executive director of the Pantone Color Institute, explains the inspiration behind Viva Magenta, stating, "As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real." Derived from cochineal, a natural dye known for its strength and brightness, Viva Magenta combines the best of both worlds – the natural and the virtual.

Incorporating this exuberant color into our lives is not just about aesthetics; it is an exploration of self-discovery. Pantone recognizes that the past few years have been transformative in terms of how we perceive ourselves and prioritize well-being and identity. Viva Magenta embraces individuality and encourages us to be exactly who we are, whether in the cybernetic universe, a conventional space, or a magical blend of both.

Viva Magenta (PANTONE 18-1750) is the shade for the year to come. Viva Magenta (PANTONE 18-1750) is the shade for the year to come. Pantone

Viva Magenta is not just limited to the virtual realm; it is making its way into our physical world. From fashion to home decor and more, this vibrant color will soon be a prominent feature in our everyday lives. If you're eager to embrace Viva Magenta and start preparing for 2023, here are some shoppable options:

The Pantone Color of the Year official partners

1. Cariuma Sneakers

Cariuma Sneakers in Pantone’s color of the year. Cariuma Sneakers in Pantone’s color of the year. Cariuma

Rock the Color of the Year from head to toe with Cariuma's official Pantone partnership. This Brazilian sneaker brand offers six stylish options in the new color. Keep an eye out for their releases as they are sure to be in high demand.

2. Hydrow

Hydrow’s Viva Magenta rower. Hydrow’s Viva Magenta rower. Hydrow

Combine fitness and fashion with Hydrow's Wave of Colors collection featuring the Viva Magenta rower. This high-tech rower, featured in our review in the Amazon rainforest, is now available in the Color of the Year. Don't miss out on this opportunity to elevate your workout routine in style.

3. Engine Gin

Engine Gin has a gin-based cocktail with the COTY. Engine Gin has a gin-based cocktail with the COTY. ALBERTO BLASETTI

Raise a glass to the Color of the Year with Engine Gin's gin-based cocktail. This vibrant drink captures the essence of Viva Magenta while tantalizing your taste buds. Create the Fearless Club cocktail with ENGINE Gin, raspberry syrup, lime juice, and a garnish of sage. Cheers to 2023!

4. Motorola

Motorola’s Edge 30 Fusion in Viva Magenta. Motorola’s Edge 30 Fusion in Viva Magenta. Motorola

Upgrade your phone to match the Color of the Year with Motorola's Viva Magenta edition. Stay connected in style with their high-tech smartphones, coming soon to Motorola. Experience the perfect blend of technology and vibrant design.

Shop Viva Magenta in fashion:

Adding Viva Magenta to your wardrobe is a playful and exciting way to embrace the new year. Whether you want to make a bold statement or incorporate subtle touches of this vibrant color, there are various fashionable options available.

1. Anthropologie The Somerset Maxi Dress, $170

Anthropologie The Somerset Maxi Dress, $170 Anthropologie Anthropologie The Somerset Maxi Dress, $170 Anthropologie

Make heads turn with this magenta dress that perfectly complements the Color of the Year. The Somerset Maxi Dress from Anthropologie brings energy and vibrancy to your wardrobe, setting the tone for an unforgettable 2023.

2. Lulus Happy Hour Chic Magenta Satin Ruched One-Shoulder Mini Dress, $58

Lulus Happy Hour Chic Magenta Satin Ruched One-Shoulder Mini Dress, $58 Lulus Lulus Happy Hour Chic Magenta Satin Ruched One-Shoulder Mini Dress, $58 Lulus

For a cocktail dress that matches the Color of the Year, look no further than this stunning one-shoulder mini dress from Lulus. It's the perfect choice for any party or special occasion, allowing you to showcase your love for Viva Magenta.

3. J.Crew Collection Willa Blazer, $328

J.Crew Collection Willa Blazer, $328 J.Crew J.Crew Collection Willa Blazer, $328 J.Crew

Add a touch of Viva Magenta to your office attire with this velvet blazer from J.Crew. The soft and luxurious fabric represents the fusion of nature and the virtual world, making it a stylish choice for the workplace.

4. Quince Washable Stretch Silk Tee, $50

Quince Washable Stretch Silk Tee, $50 Quince Quince Washable Stretch Silk Tee, $50 Quince

Effortlessly incorporate Viva Magenta into your everyday wardrobe with this soft silk tee from Quince. It not only adds a pop of color but also represents the future of fashion with its machine-washable silk fabric.

5. B&C Men’s King Crew Neck Sweater, $30 (original price: $40)

B&C Men’s King Crew Neck Sweater, $30 (original price: $40) Verishop B&C Men’s King Crew Neck Sweater, $30 (original price: $40) Verishop

Men can also embrace the Color of the Year with this bright magenta sweater from B&C. Experiment with different styles and pair it with jeans or slacks to create a fashion-forward look.

6. lululemon Scuba Oversized Half-Zip Hoodie, $118

lululemon Scuba Oversized Half-Zip Hoodie, $118 lululemon lululemon Scuba Oversized Half-Zip Hoodie, $118 lululemon

Take the Color of the Year to the gym with this oversized half-zip hoodie from lululemon. Stay stylish and comfortable during your workouts while showcasing your love for Viva Magenta.

7. BaubleBar Julianna Bracelet, $30 (original price: $42)

BaubleBar Julianna Bracelet, $30 (original price: $42) BaubleBar BaubleBar Julianna Bracelet, $30 (original price: $42) BaubleBar

Add a touch of elegance and bling to your outfits with this two-tone beaded bracelet from BaubleBar. The combination of light pink and Viva Magenta creates a stunning accessory that reflects the Color of the Year.

8. Psycho Bunny Men’s Hindes Polo, $84 (original price: $105)

Psycho Bunny Men’s Hindes Polo, $84 (original price: $105) Psycho Bunny Psycho Bunny Men’s Hindes Polo, $84 (original price: $105) Psycho Bunny

Make a bold statement with this magenta polo shirt from Psycho Bunny. The iconic bunny logo on the chest perfectly complements the Color of the Year and adds a touch of sophistication to your wardrobe.

9. Kate Spade Maritza Pumps, $238

Kate Spade Maritza Pumps, $238 Kate Spade Kate Spade Maritza Pumps, $238 Kate Spade

Step out in style with these elegant pumps from Kate Spade. The Viva Magenta color adds a pop of vibrancy to any outfit, making these shoes a must-have for 2023.

10. Coach Luna Shoulder Bag, $295

Coach Luna Shoulder Bag, $295 Coach Coach Luna Shoulder Bag, $295 Coach

Complete your look with this stylish shoulder bag from Coach. The vibrant pink hue perfectly embodies the Color of the Year and adds a touch of sophistication and elegance to any ensemble.

Shop Viva Magenta in beauty:

Viva Magenta isn't just limited to fashion and home decor – it can also be incorporated into your beauty routine. From stunning lipsticks to vibrant blushes, these beauty products will help you embrace the Color of the Year.

1. Gucci Velvet Matte Lipstick, $45

Gucci Velvet Matte Lipstick, $45 Sephora Gucci Velvet Matte Lipstick, $45 Sephora

Perfect your pout with Gucci's iconic Velvet Matte Lipstick in shades "404 Cassie Magenta" and "403 Love before breakfast." These lipsticks capture the essence of Viva Magenta and add a touch of luxury to your makeup collection.

2. Haus Labs by Lady Gaga Le Monster Lip Crayon, $22

Haus Labs by Lady Gaga Le Monster Lip Crayon, $22 Haus Labs Haus Labs by Lady Gaga Le Monster Lip Crayon, $22 Haus Labs

Get creative with Haus Labs' Le Monster Lip Crayon in shades "Crimson Matte" and "Cerise Matte" (once back in stock). Lady Gaga brings her innovative touch to the Color of the Year with these vibrant lip crayons.

3. Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $20

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $20 Sephora Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $20 Sephora

Achieve a natural and radiant look with Selena Gomez's viral blush from Rare Beauty. The shade "Grateful" offers a red tone, while mixing it with "Lucky" creates a pinker hue that beautifully complements Viva Magenta.

4. Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette, $45

Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette, $45 Sephora Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette, $45 Sephora

Experiment with magenta and pink hues with the Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette. This versatile palette allows you to create various eye-catching looks while incorporating the Color of the Year.

5. essie "isle see you later" Nail Polish, $10

essie "isle see you later" Nail Polish, $10 essie essie "isle see you later" Nail Polish, $10 essie

Complete your Viva Magenta look from head to toe with this vibrant nail polish from essie. The bright magenta pink shade will make your nails pop and perfectly showcase the Color of the Year.

Shop Viva Magenta in home decor:

Bring the vibrancy of Viva Magenta into your home decor and create a lively and inviting space. From throw pillows to beautiful glassware, these home decor items will add a touch of elegance and energy to any room.

1. AllModern Montague Throw Pillow, $63

AllModern Montague Throw Pillow, $63 AllModern AllModern Montague Throw Pillow, $63 AllModern

Add a modern touch to your home with this pink throw pillow from AllModern. Available in various sizes and fills, this stylish accessory will brighten up any space.

2. Lattitude Run Glass Table Vase, $29

Lattitude Run Glass Table Vase, $29 Wayfair Lattitude Run Glass Table Vase, $29 Wayfair

Bring beauty and elegance to your home with this glass table vase from Lattitude Run. Simply add flowers to this stunning vase to create a mesmerizing centerpiece for your table or desk.

3. Estelle Colored Glass Stemless Wine Glass (Set of 6), $170

Estelle Colored Glass Stemless Wine Glass (Set of 6), $170 West Elm Estelle Colored Glass Stemless Wine Glass (Set of 6), $170 West Elm

Enjoy your favorite wine in style with these colored stemless wine glasses from Estelle. This set of six glasses, available at West Elm, features the perfect shade of Viva Magenta that will impress your guests.

4. Anthropologie Solid Herringbone Throw Blanket, $128

Anthropologie Solid Herringbone Throw Blanket, $128 Anthropologie Anthropologie Solid Herringbone Throw Blanket, $128 Anthropologie

Add both color and comfort to your home with this herringbone throw blanket from Anthropologie. The pink shade perfectly complements the Color of the Year and will keep you cozy throughout the year.

5. ANNA + NINA Bright Pink Twisted Candles Set of Six, $25 (original price: $32)

ANNA + NINA Bright Pink Twisted Candles Set of Six, $25 (original price: $32) Liberty London ANNA + NINA Bright Pink Twisted Candles Set of Six, $25 (original price: $32) Liberty London

Illuminate your space with these twisted candles from ANNA + NINA. The bright pink color adds a fun and playful element to your decor, whether placed on a tablescape or used as a decorative accent.

6. Our Place Always Pan, $150

Our Place Always Pan, $150 Our Place Our Place Always Pan, $150 Our Place

Incorporate the Color of the Year into your kitchen with the Our Place Always Pan in the shade "Rosa." This versatile and stylish pan, created in collaboration with Selena Gomez, adds a pop of vibrancy to your cooking experience.

7. Morning Glamour Satin Jewel Standard Pillowcases, $20

Morning Glamour Satin Jewel Standard Pillowcases, $20 Bed, Bath, and Beyond Morning Glamour Satin Jewel Standard Pillowcases, $20 Bed, Bath, and Beyond

Infuse your bedroom with the Color of the Year using these satin jewel standard pillowcases. Not only do they add a touch of elegance, but they also have added benefits for your skin and hair.

8. Rose Box Ceramic Classic Half Ball with Ruby Pink Roses, $399 (original price: $499)

Rose Box Ceramic Classic Half Ball with Ruby Pink Roses, $399 (original price: $499) Rose Box Rose Box Ceramic Classic Half Ball with Ruby Pink Roses, $399 (original price: $499) Rose Box

Add a touch of romance and elegance to your space with these stunning ruby pink roses from Rose Box. These preserved roses will last a full year, symbolizing the longevity of the Pantone Color of the Year.

9. T-Mobile x Samsara Luggage Un-carrier On, $325

T-Mobile x Samsara Luggage Un-carrier On, $325 Samsara Luggage T-Mobile x Samsara Luggage Un-carrier On, $325 Samsara Luggage

Take the Color of the Year on the go with the T-Mobile x Samsara Luggage Un-carrier On suitcase. This stylish and functional carry-on features the signature magenta color and includes smart features such as a smart tag and power bank.

10. Brooklinen Super-Plush Bath Towels, $75

Brooklinen Super-Plush Bath Towels, $75 Brooklinen Brooklinen Super-Plush Bath Towels, $75 Brooklinen

Upgrade your bathroom with these plush bath towels from Brooklinen. The vibrant Viva Magenta color will add a pop of energy to your daily routine and transform your bathroom into a luxurious oasis.

Embrace the vibrancy and energy of Viva Magenta in all aspects of your life. Whether it's through fashion, beauty, or home decor, this Color of the Year will bring joy and excitement to your everyday experiences. Start incorporating Viva Magenta into your life and let it inspire you in 2023.

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