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WGSN and Coloro Unveil Color of the Year 2025: Future Dusk

CEO Tinh Phung
LONDON 9 May 2023 - In an exciting alliance, WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of color, have proclaimed Future Dusk as the highly...

LONDON 9 May 2023 - In an exciting alliance, WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of color, have proclaimed Future Dusk as the highly anticipated Color of the Year for 2025. This revelation is accompanied by the unveiling of five Key Colors for S/S25, offering a glimpse into the future of style and design.

Embracing the Mystical Dark

Future Dusk (Coloro 129-35-18) is a captivating shade that resides between the realms of blue and purple, exuding a sense of intrigue and mystery. Its unique allure is further enhanced by its association with the themes of transition and transformation. Whether it represents the shift from darkness to light or the enchanting moments between twilight and dawn, Future Dusk stands as a fitting symbol for periods of significant change.

The qualities of this surreal and otherworldly hue perfectly align with the influence of the second space age, as advancements in science and technology continue to drive the space economy to new heights. From the prospects of space tourism to the rise of asteroid mining, this industry is on the verge of astonishing commercial opportunities that could mint the world's first trillionaire.

A Technological Renaissance

With synthetic creativity on the rise, powered by cutting-edge technologies such as AI art generators, the line between reality and fantasy becomes increasingly blurred. Future Dusk effortlessly aligns with this trend, representing immersive and transformative colors that are inspired by the metaverse, fantasy, and boundless imagination.

This celestial shade transcends fashion and serves as an important color for classic styles and investment pieces. It adds a touch of opulence to directional designs and serves as a gender-inclusive alternative to traditional purple or navy. When coupled with transformative and metallic finishes, Future Dusk emanates a celestial allure in the realms of beauty and consumer tech. It can also be seamlessly integrated into 3D renders, seamlessly merging the physical and digital worlds.

Caroline Guilbert, Head of Creative Content for Coloro, shares her insight, stating, “For several seasons now, Coloro has witnessed a shift towards palettes with long-lasting appeal. Future Dusk is an inspiring color that perfectly supports this trans-seasonal approach. Its warm and deep undertones create a moody and mysterious impression that stands the test of time.”

Urangoo Samba, Head of Color for WGSN, adds, “Colors that instill a sense of reassurance will be crucial in 2025, with captivating tinted darks gaining momentum. The boundary between reality and fantasy will become more blurred than ever before, and Future Dusk, as an immersive and transformative color, is perfectly aligned with this direction.”

WGSN x Coloro Key Colors S/S 25 Additional Colors in the SS25 Color Palette Credit: WGSN x Coloro

Unlocking the Potential of Color

The collaboration between WGSN and Coloro is a powerhouse that delivers accurate Color of the Year predictions. By combining WGSN's trend forecasting expertise with Coloro's state-of-the-art color system, this partnership ensures precision and authenticity in every selection. Each season, WGSN's experts handpick tones from Coloro's extensive library of over 3,500 contemporary colors. Through feasibility data evaluation, the achievability of these hues across various substrates is assessed, minimizing wastage in the production process.

Caroline Guilbert further explains, “This dependable blue will reinforce a sense of trust and stability, but as a purple, it also carries an imaginative quality that will drive the creation of new futures.”

Exploring the Key Colors for S/S25

Alongside Future Dusk, WGSN and Coloro have unveiled four additional Key Colors that are set to shape the Spring/Summer 2025 color palette:

Transcendent Pink

Transcendent Pink transcends the conventions of traditional pink hues, embodying an elevated neutral tone. Its dusty appearance is already making waves in virtual worlds and soft AI, where digital spaces inspired by ancient Silk Road inns can be found. This versatile hue resonates with the fantastical aspects of immersive online spaces and their ability to transcend borders. Additionally, Transcendent Pink exudes a comforting and cocooning quality, providing stability during periods of polycrisis. As a gender-neutral color that spans demographics, seasons, and styles, it proves to be a commercially dependable choice.

Aquatic Awe

Aquatic Awe, a transformative turquoise, celebrates the wonders of nature while embracing the technological influences of the digital realm. This duality merges fantasy with reality, conjuring images of bioluminescent sea life, delicate ocean ecosystems, and immersive virtual spaces. The color aligns with the evolving approaches to wellness, whether through physical or virtual applications. Moreover, it reflects the growing focus on bio-synthetic streams, where bio-manufacturing and lab-grown materials provide a sustainable alternative to natural resources.

Sunset Coral

Sunset Coral is an energizing and feel-good color that embodies the pursuit of joy. Its intense saturation level creates an immersive experience, encouraging individuals to slow down and prioritize life's pleasures. This vibrant sunset shade becomes especially relevant during challenging times, as it invites escapism and conscious hedonism. By fusing pleasure with purpose, Sunset Coral speaks to the rising importance of finding moments of joy in the midst of adversity.

Ray Flower

Radiant and inviting, Ray Flower is a warm yellow hue inspired by regenerative practices that prioritize biodiversity. Designers such as Jess Redgrave propose using sunflowers as a sustainable source for materials production, creating everything from textiles to natural pigments. This inherently optimistic color aligns with a growing focus on radically considerate approaches to sustainability. It symbolizes the need to treat the environment as a valuable partner in design and production, reflecting a shift towards nature-centered business practices. Its radiance also draws inspiration from the lunar eclipses poised to grace the skies in 2025, connecting this vibrant yellow to every corner of the natural world, from Earth to space.

Embrace the Future of Color

With Future Dusk leading the way, the Color of the Year 2025, and the other captivating Key Colors for S/S25, WGSN and Coloro invite you to explore the endless possibilities that lie within the world of color. Join us as we embrace the transformative power of hues and unlock new creative directions in design and style.


For quotes and interviews with WGSN's consumer experts, please contact [email protected].


WGSN stands as the global authority on consumer, lifestyle, and product design trends, assisting brands worldwide in crafting the perfect products for tomorrow's consumers. Offering trusted consumer and design forecasts, WGSN empowers its customers with the insights needed to shape a better future. From consumer insights to beauty, fashion, interiors, and more, WGSN's services cover a diverse range of industries. As part of the Ascential corporation, WGSN remains committed to delivering world-class expertise. Visit wgsn.com for more information.


Coloro represents the future of color, providing the product design sector with a beautifully designed system that instills complete confidence in color execution. From physical and digital products to expert advisory services, Coloro draws from an extensive library of over 3,500 contemporary colors. With a technically sound approach, Coloro empowers designers to create and execute color with precision and flair. To learn more, visit coloro.com.


Ascential delivers specialist information, analytics, and ecommerce optimization platforms to the world's leading consumer brands and their ecosystems. Operating across Digital Commerce, Product Design, Marketing, Retail, and Financial Services, Ascential combines local expertise with a global presence to provide clients in over 120 countries with actionable insights and visionary thinking. With over 2,000 employees spanning five continents, Ascential is committed to improving performance and solving problems for its customers. Listed on the London Stock Exchange, Ascential remains at the forefront of innovation and excellence in today's evolving business landscape.