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WGSN Reveals Top Trends for 2024: What to Expect in the Coming Years

CEO Tinh Phung
Global trend forecasting firm WGSN is back with its highly anticipated list of top trends for 2024 and beyond. With their extensive experience and a remarkable 90% accuracy rate, WGSN's insights provide invaluable guidance in...

Global trend forecasting firm WGSN is back with its highly anticipated list of top trends for 2024 and beyond. With their extensive experience and a remarkable 90% accuracy rate, WGSN's insights provide invaluable guidance in various areas such as fashion, consumer behavior, interiors, beauty , food and drink, and consumer technology. Let's take a closer look at some of the most exciting trends that will shape our future.

Thrift Dult: A Fresh Twist on Office Dressing

Thrift Dult Office dressing is about to undergo a dramatic transformation. The Thrift Dult trend defies traditional work fashion norms by blending personal style and professional identity, resulting in a refreshing and playful interpretation of nine-to-five attire.

Multi-Species Living: Embracing a Nontraditional Family

Multi-Species Living Our homes are becoming more inclusive than ever before. Multi-Species Living recognizes the emerging concept of nontraditional families, embracing not just human members but also plants, pets, and even kombucha cultures. It's a celebration of our interconnectedness with all living beings.

Plant Milking: A Revolution in Sustainable Beauty

Plant Milking As we face the end of abundance and the need for sustainable alternatives, a revolution in the beauty industry is on the horizon. Plant Milking is set to emerge as a key solution, offering a sustainable approach to ingredient sourcing for beauty products.

Third Culture Cuisine: A Fusion of Culinary Traditions

Third Culture Cuisine Globalization has given rise to a new generation of chefs known as "third-culture chefs." Their cuisine reflects a mix of inherited culinary traditions and the food cultures they grew up with or work in. This trend beautifully showcases the diversity and richness of global culinary experiences.

Meals as Drinks: Exploring New Sensorial Experiences

Meals as Drinks Mixologists are pushing the boundaries of taste by embracing bitterness, spice, and salinity in their drinks. Meals as Drinks takes classic meal profiles and transforms them into delightful beverages, offering a unique and savory sensorial experience.

Backyard Beauty: Preserving Our Vital Soil

Backyard Beauty With sustainability at the forefront, Backyard Beauty highlights the importance of soil preservation. Recognizing soil as a vital resource, this trend encourages us to protect and replenish it for a more sustainable future.

Apricot Crush: WGSN's Color of the Year for 2024

Apricot Crush Apricot Crush is the color that resonates with consumers grappling with a deep sense of uneasiness about the future. This warm and comforting color represents a range of emotions and serves as a visual reminder of hope and positivity.

These are just a few of the captivating trends predicted by WGSN for 2024. From the fusion of personal style and professional identity to the exploration of new culinary experiences, these trends will shape various aspects of our lives in the coming years. As always, WGSN continues to be at the forefront of trend forecasting, helping us navigate the ever-changing world with style and foresight.

Figcaption: Image source - WGSN Drops Top Trends for 2024

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