The future of color has arrived! WGSN, the global authority on consumer and design trends, and Coloro, the global authority on color, have announced the key colors that will shape the Autumn/Winter season of 2024-2025.
Colors for an Uncertain Future
In a world marred by economic, political, and environmental crises, uncertainty looms large. The Global Color Forecast for Autumn/Winter 24/25 takes into account the influences of wellbeing, creativity, the environment, and technology. These factors will drive consumer choices as we approach 2025, providing stability, escapism, and restoration.
WGSN x Coloro - The Key Colors for Autumn/Winter 24/25
Introducing the Key Colors
The key colors for Autumn/Winter 24/25 are Intense Rust, Midnight Plum, Sustained Grey, Cool Matcha, and Apricot Crush. These hues have been carefully selected to meet the needs of consumers seeking stability, reassurance, and a connection to nature and wellbeing.
Clare Smith, Colour Strategist for WGSN, explains, "Our key colors for A/W 24/25 reflect the need for stability, escapism, and restoration. Shades that offer stability and reassurance come to the forefront, while colors that connect to nature and wellbeing remain key, bringing a sense of calm and tranquility to the season."
WGSN x Coloro - The Key Colors for Autumn/Winter 24/25. Color of the Year 2024: Apricot Crush - 02465-27
Apricot Crush: Color of the Year 2024
Apricot Crush takes the spotlight as the Color of the Year 2024. Initially forecasted for A/W 23/24, this versatile shade symbolizes hope and positivity. It embodies a balanced approach to health and wellbeing, drawing inspiration from the natural benefits of apricots and oranges. Apricot Crush's restorative attributes will resonate across fashion, beauty, interiors, and consumer tech.
WGSN x Coloro - The Key Colors for Autumn/Winter 24/25. Intense Rust - 015-33-25
Intense Rust: Warmth and Stability
Intense Rust makes a comeback in the A/W 24/25 palette as a key color. This warm and rich shade represents stability and authenticity. Inspired by a growing desire for sustainability and a return to classic design, Intense Rust communicates quiet luxury and raw, earthy textures.
Midnight Plum: Mystery and Escapism
Midnight Plum, a powerful dark purple, captures the essence of space exploration and the metaverse. This color celebrates darkness, mystery, and gothic sentiments, reflecting the increasing consumer thirst for escapism.
Sustained Grey: Neutrals and Sustainability
Sustained Grey upholds the importance of neutrals and sustainable color choices. Representing practicality, reliability, and balance, this foundational shade promotes timeless design and a slower pace of life.
Cool Matcha: Nature and Technology
Cool Matcha, a soothing and calm tinted pastel, merges the worlds of nature and technology. It symbolizes the advancements in nature-powered materials and serves as a therapeutic color amidst anxiety and stress.
WGSN x Coloro - The Key Colors for Autumn/Winter 24/25. Cool Matcha - 055-85-20
WGSN and Coloro: The Authorities on Color
WGSN is the leading global authority on consumer and design trends, helping brands create future-proof products. Their experts connect the dots between consumer behavior and the products and services that will shape tomorrow's world.
Coloro, a sister brand of WGSN, offers an intelligent and logical color system that fosters fast and accurate communication throughout the color process. Their collaboration with textile and fashion companies ensures a library of 3,500 contemporary colors that promote creativity, reduce waste, and save time.
The future is colorful, and with the guidance of WGSN and Coloro, businesses can make informed decisions that resonate with consumers' desires and aspirations.
Remember, these colors are not just about aesthetics; they represent stability, escapism, and sustainability. Embrace the power of color and embark on a journey towards a brighter and more mindful future.
All images and trend information courtesy of WGSN & Coloro.
