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What Do Y2K, Goth & Hellenic Design Have In Common?

CEO Tinh Phung
In terms of trends, fashion is coming full circle in 2022. Based on Pinterest users’ searches during 2021, the new “Pinterest Predicts 2022” report reveals how searches for Y2K-inspired fashion, beauty, and home goods are...

In terms of trends, fashion is coming full circle in 2022. Based on Pinterest users’ searches during 2021, the new “Pinterest Predicts 2022” report reveals how searches for Y2K-inspired fashion, beauty , and home goods are reaching a fever pitch, and how consumers may come down from the bling-bling high.

Y2K Revival with a Twist

All signs point to a Y2K-style, bling-ring revival for the new year, but this time there’s more to the story than rhinestone baubles and crystal-embellished clothing and accessories. Gen Z is driving a trend toward accessories that go way beyond the basic earring, cuff, or layered necklace. They're getting creative and accessorizing the whole body, from tooth gems to crystal eye embellishments.

STYLECASTER | Copenhagen Street Style Image: STYLECASTER | Copenhagen Street Style

Driven by the makeup aesthetic popularized by the HBO show Euphoria as well as Y2K-era trends, Pinterest saw a 150 percent increase in searches for “pedicures with rhinestones,” a 110 percent increase in searches for crystal eye makeup, and an 85 percent uptick for “tooth gem.” Additionally, the trend lends itself well to DIY, with brands posting tutorial videos on how to bejewel new sneakers and jeans, or ones they already have in their closets.

The Y2K trend complements the carefree attitude of another Pinterest prediction for 2022: dopamine dressing. While the term landed on fashion’s radar at the end of 2020, this trend might resonate more strongly with consumers in 2022.

Dark Matters: The Rise of Goth

Joyful, colorful fashion needs to be balanced with a touch of darkness. Goth is expected to make its way into the mainstream this year across all age groups — that too, in unexpected ways. Searches for “goth business casual,” a look defined by all-black suiting, dresses, and tights, increased by 90 percent, while “goth pajamas” climbed 185 percent. The trend is especially strong in the U.S., where interest in “cybergoth” and nostalgic ’90s “mall goth” is rising.

STYLECASTER | Pinterest Trends 2022 Image: STYLECASTER | Pinterest Trends 2022

Fashion brands can tap into the goth trend in 2022 by adding gothic elements to imagery or incorporating gothic accessories in editorial shoots. For home décor, it’s even simpler—paint it black. Showcase romantic, ornamental dark elements from table settings to kitchen appliances, or promote black house exteriors in your creative assets.

Throw It Way Back: Ancient Greece Inspiration

With Y2K being one of the last fashion eras to be revived by a rising generation, Pinterest is seeing users go way back to Ancient Greece for style inspiration. Nostalgia will go back to its roots in 2022. People will take inspiration from Ancient Greece and invest in everything from Corinthian home decor to Aphrodite-inspired wallpaper.

In general, searches for “ancient Greece aesthetic” are up 65 percent. Searches for ancient Greek jewelry have increased by 120 percent, presenting new opportunities for fashion brands to break out their antiquity-inspired rings, necklaces, earrings, and other ancient-inspired accessories.

STYLECASTER | Pinterest Trends 2022 Image: Christian Dior/WWD

For home décor, brands can show consumers how to infuse the Ancient Greek aesthetic into their living spaces—be it an Aphrodite-themed bathroom or a blue, gold, and white color palette. Elements of statuary are also gaining popularity, with searches for "Greek statue art" tripling this year and a 40 percent increase in searches for "Corinthian column."

A Touch of Romance: Pearls, Lounge-erie, and Iridescent Accents

A decadent Grecian home calls for elevated loungewear. Enter “lounge-erie,” the growing trend for silk sleepwear. Searches for satin sleepwear and classic nightgowns are expected to rise across all age groups. Brands can capitalize on the trend by swapping out sweatsuit assortments with satin and silk pieces. In particular, “satin nighty” and “men’s pajamas” are in high demand, with searches doubling in 2021.

The romantic vibe continues in another Pinterest trend prediction for 2022: pearls. The platform has seen a threefold increase in interest in the search term “pearl gown” and double the number of searches for simple pearl rings. To make pearls feel less traditional, fashion brands can encourage consumers to pair them with jeans and a T-shirt or opt for more baroque options instead of classic pearl studs.

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