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What To Sell Online: 40 Products to Make Money from Home

CEO Tinh Phung
Still unsure about what to sell online? Don't worry, I've got you covered! Starting your own online store can be overwhelming, but with the right guidance, you'll be on your way to success. In this...

Still unsure about what to sell online? Don't worry, I've got you covered! Starting your own online store can be overwhelming, but with the right guidance, you'll be on your way to success. In this article, I'll walk you through 40 profitable product ideas that you can sell from the comfort of your own home.

How To Find Products To Sell

Choosing the right products to sell is crucial for your online business. Here's a step-by-step guide to help you find the perfect products:

  1. Brainstorm ideas based on your areas of expertise. Think about your hobbies, interests, and skills. What products do you know well or have experience with? This will give you a head start in understanding your niche market.

  2. Research ideas in Google Trends and social media. Check what products are trending and gaining popularity in your chosen niche. Look for products that have a growing demand and a stable customer base.

  3. Find market data to see if the industry is growing. Look for market reports, industry statistics, and sales data to determine if the market for your chosen products is expanding. This will ensure that there is enough potential for growth and profitability.

  4. Identify low competition niches within growing industries. Look for untapped niches within larger markets. This will give you a competitive edge and a unique selling proposition.

  5. Collect data from platforms like Amazon and eBay. Gather information on sales volumes, search volume, keyword difficulty, and competitor analysis. This data will help you make informed decisions about which products to sell.

  6. Compare your ideas using actual data. Analyze the data you've collected and compare the market potential, competition, and profitability of each product idea. Choose the products that have the highest potential for success.

Remember, it's important to thoroughly analyze your competitors, suppliers, and manufacturers before investing any money. Look at their pricing strategy and inventory levels to understand their success.

The Secret to the Best Product to Sell Online

When it comes to selling products online, there are two types: commoditized and niche products.

Commoditized products are in high demand and appeal to a wide audience. They include essential items like clothes, food, and household products. Niche products, on the other hand, cater to a specific group of people with unique needs or interests.

There's no "magic" answer to what to sell online. It depends on your business model and what works best for you. However, here are some product ideas that work well with different business models:

Best Products to Sell in a Private Label Ecommerce Store

Private label products give you full control over the branding and packaging of the product. Here are some great options:

Skincare Products

The skincare market is booming, and there's a growing demand for high-quality skincare products. Whether it's clay masks, lotions, body scrubs, or cleansers, skincare products are in high demand. Take advantage of this trend and tap into the projected $145.82 billion skincare market.

Fitness Equipment

Thanks to the rise of home workouts during the pandemic, there's a surge in demand for fitness equipment. From stability balls to resistance bands and kettlebells, people are looking for ways to stay fit at home. The global fitness equipment market is expected to reach $10 billion, making it a profitable niche to explore.

Water Bottles

As environmental consciousness grows, reusable water bottles have become increasingly popular. Market research suggests that the global reusable water bottle market reached $8.38 billion during the pandemic. Offering high-quality water bottles with unique designs can help you tap into this growing market.

LED Lights

LED lights are gaining popularity due to their energy efficiency. From light-up sneakers to solar-powered lights, there's a wide range of LED products to choose from. By creating a unique brand and marketing strategy, you can stand out in this competitive market.


The electronics market is a consistent performer with steady growth. From Bluetooth keyboards and speakers to smartwatches and smartphone accessories, there's always a demand for innovative electronics. Find a niche within the electronics market to differentiate yourself and attract customers.

What to Sell in a Dropshipping Online Store

Dropshipping allows you to sell products without the hassle of managing inventory. Here are some profitable options:

Smartphone Accessories

Smartphones are an essential part of our lives, and there's a huge market for smartphone accessories. From armbands to wireless charging pads, there are countless options to choose from. Focus on quality products with low shipping costs to maximize your profit margin.

Jewelry and Fashion Accessories

Jewelry and fashion accessories never go out of style. Whether you specialize in rings or offer a variety of products, this niche has great potential. Hire a freelance designer to create unique designs and stand out from the competition.

Art Supplies

Art never goes out of style, and artists are always in need of supplies. From paintbrushes to clay and paper, there's a wide range of art supplies to sell. Consider offering supplies for specific art forms or create your own line of art products.

Bluelight Glasses

With increased screen time, bluelight glasses have become a popular product. These glasses block harmful blue light emitted by screens, reducing eye strain and improving sleep. Offer a variety of styles and designs to cater to different customer preferences.

Auto Accessories

Car owners are always looking for ways to enhance their driving experience. From seat covers to aftermarket backup cameras, there's a wide range of auto accessories to sell. Identify popular products within this market and build your brand around them.

Best Products to Sell with a Print on Demand Business

Print on demand allows you to create custom products without the need for upfront inventory. Here are some popular options:

T-shirts and Hoodies

T-shirts and hoodies are a staple in everyone's wardrobe. Create unique designs and offer high-quality apparel to stand out in this competitive market. Focus on comfortable and trendy products to attract customers.

Yoga Pants

Yoga pants are no longer just for yogis. They've become a popular fashion choice for many people. Offer a variety of styles and designs to cater to different customer preferences.


Mugs are not just for holding beverages; they can also be a canvas for creative designs. Print your own catchy sayings or designs on mugs to attract customers. Consider offering personalized options for special occasions or gifts.

Wall Art

Wall art is a great way to add style and personality to any space. Offer a variety of designs and sizes to cater to different customer preferences. Provide options for customization to make your products stand out.

Bags and Totes

With the push to reduce single-use plastic bags, reusable bags and totes have become increasingly popular. Offer custom designs and high-quality materials to attract environmentally-conscious customers.

What are the Best Products to Sell Online for a Wholesale Business Model?

A wholesale business model involves purchasing products in bulk from suppliers at discounted prices. Here are some profitable products to consider:

Kitchen Gadgets

Kitchen gadgets are in high demand as more people cook at home. Offer a variety of products like air fryers, griddles, pizza ovens, and portable blenders. Cater to specific niches within the kitchen gadgets market to target a smaller but dedicated customer base.

Subscription Boxes

Subscription boxes are a huge hit among consumers. Create themed boxes and offer them on a monthly or quarterly basis. Research existing subscription boxes and find ways to differentiate yours from the competition.

Smart Home Products

Smart home products allow homeowners to add convenience and efficiency to their homes. Offer a range of products like smart power outlets, light bulbs, thermostats, security cameras, and door locks. Stay up-to-date with the latest technology trends to attract tech-savvy customers.

Gardening Supplies and Furniture

Gardening is a popular hobby, and gardeners are always in need of supplies. Offer a range of products like seeds, pots, watering cans, and gardening tools. Consider expanding into garden furniture to provide a complete shopping experience for your customers.


Shapewear is a popular product for those looking to enhance their appearance. Offer a variety of options like bodysuits, tops, and bottoms to cater to different customer needs. Focus on quality and comfort to build a loyal customer base.

What to Sell Online with Retail Arbitrage

Retail arbitrage involves purchasing products from retail stores and selling them online at a higher price. Here are some profitable options:

Puzzles and Board Games

Puzzles and board games are timeless classics. Look for popular titles and unique editions that are in demand. Take advantage of sales, clearances, and closeouts to maximize your profit margin.

Books, Music, and Movies

Books, music, and movies are always in high demand. Look for clearance deals and discounted prices to source popular titles. Offer a variety of genres to cater to different customer preferences.

Children's Toys

Children's toys are always in demand, especially during holidays and special occasions. Look for popular brands and unique toys that cater to specific age groups. Consider partnering with local toy stores to get access to exclusive products.

Baby Products

Baby products are a constant need for parents. Look for high-quality products like clothes, bottles, and accessories. Offer a variety of options to cater to different customer preferences.

Home Decor Items

Home decor is a popular category with endless possibilities. Look for unique and stylish items like wall art, candles, lamps, and storage items. Stay on top of the latest interior design trends to attract customers.

White Label Products for Your Online Business

White label products are generic products sold to multiple retailers. Here are some profitable options:


The health supplement market is growing rapidly, especially with increased health-consciousness. Offer a wide range of standard vitamins or develop your own blends to target specific health issues.

Beach Towels

Print your own designs on beach towels to create a unique product line. Partner with a white label print-on-demand company to avoid excess inventory.

Flip Flops and Shoes

Flip-flops and shoes are essential items for everyone. Partner with a white label print-on-demand company to offer customized designs without inventory headaches.

Notebooks and Stationery

Handwritten notes are still preferred by many. Target specific niches like parents, college students, or office staff with unique designs. Work with suppliers to ensure quality and offer a variety of related products.

Essential Oils

Essential oils and related products are in high demand. Develop your own brand and offer a range of essential oils and products made with essential oils. Partner with reputable suppliers to ensure quality and purity.

Top Products for Your Amazon Business

Selling on Amazon requires thorough research and understanding of the platform. Here are some profitable options:

Bird Feeders

Bird feeders are popular among bird enthusiasts. Offer a variety of designs to attract different bird species. Tap into the niche market of bird lovers and provide high-quality products.

CBD Gummies

CBD gummies have gained popularity for their therapeutic benefits. Offer a range of flavors and CBD concentrations to cater to different customer preferences. Focus on quality and provide third-party lab testing to build trust with customers.

Weighted Blankets

Weighted blankets are a trending product known for their anxiety-reducing benefits. Offer different sizes and weights to cater to different customer needs. Focus on quality and provide information about the benefits of weighted blankets on your product listings.

Pet Products

Pet owners are always looking for high-quality products to care for their furry friends. Offer a variety of products like food bowls, leashes, toys, and grooming supplies. Stay on top of pet care trends to attract pet owners.

Haircare Products

Haircare is a constant need for many people. Offer a range of products like shampoos, conditioners, and styling tools. Partner with reputable suppliers and focus on quality to build a loyal customer base.

Trending Products to Sell Online

If you're looking for fast-selling products, consider these trending options:

Melatonin Gummies

Melatonin gummies have gained popularity as a natural sleep aid. Offer high-quality melatonin gummies with unique flavors and formulations. Cater to customers looking for safe and effective sleep solutions.

Camping Gear

Camping gear has seen a surge in demand due to the popularity of outdoor activities. Offer a range of products like inflatable mattresses, tents, chairs, and camping kitchen items. Tap into the growing market of outdoor enthusiasts.

CBD Balm

CBD balm is a topical product used for pain relief. Offer high-quality CBD balms with various CBD concentrations. Focus on branding and marketing to differentiate yourself in the competitive CBD market.

Wax Melts

Wax melts are a popular alternative to traditional candles. Offer a variety of scents and unique designs to attract customers. Partner with suppliers that offer high-quality wax melts for consistent customer satisfaction.

Diabetic Socks

Diabetic socks are specially designed for individuals with diabetes. Offer moisture-wicking socks to reduce the risk of foot-related complications. Tap into the growing market of individuals seeking diabetic care products.


Choosing the right products to sell online is crucial for the success of your business. Consider your business model, target market, and industry trends when selecting your product lineup. Conduct thorough research, analyze competition, and focus on providing high-quality products that meet customer needs.

Remember, building a successful online business takes time and effort. Stay up-to-date with market trends, adapt your product offerings as needed, and continue to provide exceptional customer service. With the right products and a solid business plan, you'll be on your way to making money from home.

So, what are you waiting for? Start researching and exploring the exciting world of online selling. Good luck!