Thinking about starting a business? One of the first big decisions you'll face is figuring out what to sell. It’s a crucial choice that can shape your future as an entrepreneur.
In this article, we'll explore a list of the top 20 trending products sold by US Shopify merchants, along with practical tips on how to effectively market your products and spot future trends. So, let's dive in!
Top Trending Products To Sell Online in 2024
Here are the top 20 most popular products sold by US Shopify merchants:
- Vitamins and supplements
- Skin care
- Makeup
- Coats and jackets
- Bicycles
- Art and crafting materials
- Drinkware
- Perfume and cologne
- Wine
- Socks
- Bedsheets
- Posters and artwork
- Candles
- Bath and body
- Cookware
- Nail care
- Underwear
- Motor vehicle parts
- Mobile phone accessories
- Blankets
1. Vitamins and supplements
Last year, vitamins and supplements topped the sales charts for US Shopify merchants. From basic immune boosters like vitamin C and zinc capsules to pre-workout formulas for enhancing gym performance, there’s a supplement for all that ails you.
Another benefit of supplement products is their accessibility to businesses of all sizes. Solo ecommerce entrepreneurs can produce herbal remedies at home and promote them on TikTok. Meanwhile, large supplement companies like BPI Sports can attract the attention of national retailers.
2. Skin care
Skin care products are another trending category with broad market appeal. In an era of self-care, cleansers, moisturizers, serums, and masks are now relevant to every age and gender.
Consumer interest in skin care products that combine high-quality ingredients with ethical, sustainable, and cruelty-free practices continues to grow. At the start of 2024, Google searches for “snail slime” slowly slid into the spotlight. Products containing snail mucin, the mucus from a snail’s foot, may help stimulate collagen production and calm redness.
3. Makeup
Makeup is almost always a trending product category, with new tools and techniques constantly reinventing the industry.
4. Coats and jackets
The demand for coats and jackets is driven by seasonal changes, evolving fashion trends , and a growing interest in outdoor activities.
5. Bicycles
Ebikes are revolutionizing the cycling world. These power-assisted two-wheelers make commuting a breeze, opening up the benefits of cycling to a wider audience.
6. Art and crafting materials
After spiking in popularity during the COVID-19 pandemic, arts and crafts activities like paint-by-numbers kits are once again trending.
7. Drinkware
Raise a toast to insulated tumblers. As practical, environmentally friendly hydration aids, tumblers are projected to generate $1.9 billion by 2028.
8. Perfume and cologne
Consumers are moving away from mass-market, gendered fragrances and toward androgynous premium, natural, and personalized scents.
9. Wine
Consumers are interested in new and accessible wine products such as organic wine, natural wine, and bottles from undiscovered regions.
10. Socks
Socks may seem like a simple, everyday item, but they have been a consistently profitable choice for ecommerce brands.
And the list goes on! These trending products have captured the attention of consumers and offer great opportunities for ecommerce entrepreneurs.
Trending Products from Last Quarter
To keep you updated on the latest market trends, here is a list of the top 20 product categories that witnessed the highest sales growth last quarter among US Shopify merchants:
- Art and drawing toys
- Balaclavas
- Hot drink makers
- Holiday stockings
- Snow pants and suits
- Toy instruments
- Stud sensors
- Webcams
- Holiday ornaments
- Slides
- Springs
- Long johns
- Snowblowers
- Musical toys
- Bird feeders
- Game console accessories
- Gloves
- Binoculars
- Power trowels
- Cocktail and barware tools
Remember, sales can increase and decrease depending on the time of year. So, when thinking about what products to sell, consider when your customers are most likely to buy.
Which Products Are No Longer Trending?
In the ever-changing ecommerce landscape, what’s trending today may not be so popular tomorrow. Based on the latest data, lip stain, matcha, and power tool accessories are among the products that are no longer trending.
Remember, trends can fluctuate. With the right marketing campaign or social media influencer endorsement, a product that’s not trending today can become a bestseller next season.
How to Find Trending Products
Finding trending products to sell online can be a game changer for your business. Here are two effective methods you can use to identify potential bestsellers for your online store.
Google Trends
Google Trends is a free tool that reveals what users around the world are searching for. Use it to analyze the interest over time for specific keywords and explore related queries.
Amazon and Other Marketplaces
Online marketplaces like Amazon, eBay, and Etsy offer insight into what products are currently popular. Check their Best Sellers pages or trending sections to see which items are generating attention.
Identifying a trending product is the beginning of your business journey. Once you have a product to sell, it’s time to understand your target audience, develop a brand, and make a business plan.
Start Selling Products Online Today
Now armed with the knowledge of trending products for 2024, you can launch or expand your online business. But remember, success in ecommerce goes beyond offering popular products. You need to understand your target audience, align your brand, and create a simple shopping experience.
Stay informed about market shifts and be ready to adapt. And don't forget to bookmark this article for the latest updates on trending products. Good luck!
