The demand for beauty products at Target is soaring, especially among TikTokkers who can't resist sharing their favorite finds and the amazing prices they scored them at. Target has taken notice of this beauty frenzy and is adding even more brands to its already impressive roster in 2024. From makeup to skincare, Target has you covered. Let's dive into the best picks from the newest beauty brands at Target this month, along with some popular launches from 2023.
Naked Sundays
Naked Sundays is an Australian SPF brand founded by Samantha Brett. They've managed to combine SPF with makeup primers, serums, and facial sprays, resulting in dewy and glowing skin that's well-protected. While they will release exclusive products at Target in March, you can already shop their staple items like the collagen glow mineral priming lotion.
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SadieB
SadieB, founded by the sister duo Sadie and Abby Bowler, has revolutionized personalized haircare. Their Athlete Clarifying Shampoo is a game-changer for athletes with greasier hair due to sweat buildup. The best part? Each bottle is made from 85 to 100 percent recyclable materials.
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Fine’ry
Although Fine’ry is not new to Target, they've launched seven new fragrances in February, including beloved scents like Pistachio Please, Without a Trace, and Born to Impress. This line is known for its high-quality scents and affordable prices.
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Well People
Well People, a vegan, cruelty-free, and plant-powered brand, has recently launched their lip oils at Target. These lip oils provide hydration, nourishment, and a touch of tinted color, all for just $12 each.
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Raw Sugar
Raw Sugar is a vegan haircare brand that focuses on clean ingredients, free of parabens and sulfates. Their scalp restore shampoo is perfect for the remaining weeks of winter, helping to exfoliate the scalp and remove product buildup. And the best part? It's only $9.99.
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Hum
Hum, the clean supplement brand, has made its way into Target's natural beauty aisle. Recognizing the connection between gut health and skin, Hum offers clean gummies for various needs, including sleep, skin health, and probiotics.
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good.clean.goop
good.clean.goop, the more affordable line from Goop, brings high-quality ingredients to a wider audience. Don't miss out on their trio of products, currently on sale.
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Fenty Beauty
As part of the Ulta-Target collab, Fenty Beauty has officially made its way to Target stores and online. Check out their longwear lip paint for a festive pop of color this winter, priced at just $18.
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Verb
With over 35,000 five-star reviews, Verb is a cruelty- and paraben-free haircare brand that tackles frizz, adds hydration, and tames flyaways. Thanks to their arrival at Target, picking up your haircare essentials is now a breeze.
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Glamnetic
Glamnetic, known for their press-on nails, magnetic lashes, and liners, has officially launched at Target. Now you can pick up their innovative beauty products both in stores and online.
TXTUR
TXTUR caters to people with curl types 2A-4C, offering vegan, paraben-free, sulfate-free, cruelty-free, and mineral oil-free haircare solutions. With prices starting at just $15, their shampoos, conditioners, and hair masks are a must-try. Key ingredients like moringa oil, aloe vera, and quinoa peptides work wonders for your hair.
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Athena Club
Athena Club makes its debut in Target stores, offering their shaving and hair-removal systems to the masses. Say goodbye to messy cleanup with their peel and place wax strips.
Blueland
Blueland is a sustainable body wash and hand soap brand that aims to minimize waste. Their starter pack bottle lasts forever, and you can easily purchase refill replacements at an affordable price. With plastic-free packaging and clean ingredients, Blueland is the eco-friendly choice.
Goodal
Goodal, a Korean skincare brand, utilizes organic ingredients to create effective products free of parabens, sulfates, and phthalates. Their vitamin C treatments, made from green tangerines, are a testament to the skincare expertise of Korea.
Futurewise
Futurewise has taken TikTok by storm with its skincare practice called "skin slugging." Their slug boost, slug cream, and slug balm work together to repair the skin's moisture barrier, resulting in healthy and hydrated skin. Prices start at $24.49.
BioRepublic
BioRepublic, an organic skincare line, supercharges sheet masks with science-backed clean ingredients. From refreshing tired eyes to targeting T-zone problem areas, their products won't break the bank, with nothing priced over $7.
Vamigas
Vamigas is the first clean beauty brand that focuses on catering to the skincare needs of Latinas and the general population. With natural ingredients like yerba mate, maracuja, rosa mosqueta, and prickly pear, Vamigas offers skincare solutions to correct hyperpigmentation and repair the skin's barrier. Prices range from $17.99 to $25.
Chillhouse
Chillhouse, the uber-popular salon in New York City, brings their chic nail art to Target with easy-to-use press-on nail kits priced at just $15. Treat yourself to a salon-like experience at home.
Selfless by Hyram
Skincare guru Hyram Yarbo, known as the "Gen-Z whisperer," offers their complete skincare line at the lowest prices yet, exclusively at Target. Choose from their range of serums, moisturizers, cleansers, and more, all starting at just $13.
Neostrata
After 40 years, Neostrata has made its debut in Target stores, focusing on products that target uneven skin tone. Say goodbye to dark spots and hello to brighter, more luminous skin with their vitamin C serum.
Loops
Loops, previously available at Ulta, is now at Target with their hydrogel face masks. These masks provide a comfortable fit while allowing the ingredients to penetrate deeper into the skin. For just $6, you can enjoy a fast-acting skincare treatment.
Michiru
Michiru, the clean haircare brand, believes that healthy hair starts with a healthy scalp. Their focus on scalp health ensures that your hair will shine, appear fuller, and be healthier than ever before. Michiru is now available at Target stores and online.
Current State
Current State, founded by Emily Parr, understands that a one-size-fits-all skincare routine doesn't work. Each product from Current State matches the current state of your skin and provides an antidote for the future. With prices under $22, you can achieve glowing, fresh, and clear skin tailored to your needs.
ColourPop
ColourPop, the cult-favorite makeup brand, expanded its offerings at Target at the end of last year. Now you can find gel eyeliners, mascaras, palettes, and more at the convenience of your local Target store.
Target continues to establish itself as a one-stop-shop for all your skincare needs. With affordable prices and clean formulas, you can explore a wide range of beauty brands without breaking the bank. Happy beauty shopping!
