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Bobbi Brown: Revolutionizing the Beauty Industry

CEO Tinh Phung
Logo of Bobbi Brown Cosmetics Introduction When it comes to beauty and wellness, there is one name that stands out among the rest - Bobbi Brown. With her natural approach to makeup and her revolutionary...

Bobbi Brown Logo of Bobbi Brown Cosmetics


When it comes to beauty and wellness, there is one name that stands out among the rest - Bobbi Brown. With her natural approach to makeup and her revolutionary cosmetic line, she has left an indelible mark on the beauty industry. In this article, we delve into the life and accomplishments of Bobbi Brown, a renowned makeup artist, businesswoman, and entrepreneur.


Bobbi Brown was born and raised in Chicago, Illinois. She developed a love for makeup and photography during her time at Emerson College in Boston, where she pursued a degree in theatrical makeup. In 1980, she made the move to New York City to pursue her career as a professional makeup artist.

Bobbi Brown Logo of Bobbi Brown Cosmetics

Brown's makeup style quickly gained attention for its moderate and natural tones, a departure from the bold and vibrant colors of the time. In collaboration with a drugstore chemist, she created a line of ten lipsticks that revolutionized the beauty industry. These natural-shade lipsticks became the cornerstone of her brand, Bobbi Brown Cosmetics.

Cosmetic Lines

Bobbi Brown Essentials

In 1991, Brown and her husband launched Bobbi Brown Essentials, a beauty brand that debuted at the prestigious Bergdorf Goodman in New York City. The brand's initial success exceeded all expectations, with 100 lipsticks sold in just one day. Bobbi Brown Essentials caught the attention of Estée Lauder, who acquired the company in 1995 while allowing Brown to retain creative control.

Jones Road

Building on her success, in 2020, Bobbi Brown launched her second beauty brand, Jones Road. This "clean beauty" brand offers a curated selection of makeup and skincare products that are both high-quality and natural. Jones Road has been praised for its approachable and minimalist aesthetic, catering to those who prefer a more effortless and natural look.

Other Product Lines

In addition to her cosmetic lines, Bobbi Brown has also ventured into other areas of the beauty industry. She has created a collection of fragrances, collaborated with Safilo Group S.p.A. for an eyewear collection, and served as a creative consultant at Lord & Taylor.

Evolution 18

Bobbi Brown's passion for wellness led her to found Evolution 18 in 2019. This lifestyle -inspired wellness line offers a range of supplements, collagen products, and effervescent tablets. With a focus on overall well-being, Evolution 18 aims to empower individuals to take control of their health and beauty from the inside out.

The George Hotel

Away from the world of beauty, Bobbi Brown and her husband, Steven Plofker, transformed a historic inn in Montclair, New Jersey, into The George Hotel. This charming boutique hotel boasts 32 guest rooms and is a testament to Brown's entrepreneurial spirit and creative vision.

Media Work

In addition to her entrepreneurial endeavors, Bobbi Brown has made significant contributions to the media industry. She has served as the Beauty & Lifestyle Editor of Elvis Duran and the Morning Show, partnering with Duran to create a bronzer as part of her cosmetics line. Brown has also worked as the Editor-in-Chief of Yahoo Beauty and has written columns for various publications.


Bobbi Brown is not only a successful entrepreneur but also a published author. Her books, such as "Bobbi Brown Beauty: The Ultimate Resource" and "Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro," have become go-to guides for beauty enthusiasts worldwide. With her wealth of knowledge and expertise, Brown shares valuable tips and advice on achieving natural and effortless beauty.


Bobbi Brown Cosmetics launched the Pretty Powerful Campaign for Women & Girls in 2013. This campaign supports organizations that empower women through job skills training programs and promote education for girls. Brown's commitment to empowering women has earned her recognition and accolades, including being named one of the BBC's 100 women of 2015.

Personal Life

Outside of her professional achievements, Bobbi Brown enjoys a fulfilling personal life. She is married to Steven Plofker, and together they have three sons. The family resides in Montclair, New Jersey, and spends summers in Sag Harbor, New York, enjoying the beauty of nature and quality time together.

Bobbi Brown's journey from makeup artist to beauty industry pioneer is a testament to her talent, creativity, and dedication. With her natural approach to beauty and wellness, she has transformed the way people perceive and experience makeup. As a true trailblazer, Bobbi Brown continues to inspire and empower individuals to embrace their natural beauty.

Reference: Wikipedia