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Unveiling DIBS Beauty: A Brand with a Difference
In a saturated market filled with beauty brands launched by influencers, DIBS Beauty stands tall as a brand that goes beyond the ordinary. With a 20,000-person waitlist upon its launch in 2021, DIBS Beauty has continued to connect with fans and foster a thriving community. Co-founders Courtney Shields and Jeff Lee have created a brand that transcends trends and offers products that resonate with their audience.
How Shields and Lee Found Their Path
At first glance, Shields and Lee may seem like an unlikely duo. Shields, an OG influencer, and Lee, a graduate of Yale Law School and Stanford Business School, bring different perspectives to the table. However, their shared passion for beauty and dedication to creating exceptional products have brought them together. Shields, with her deep understanding of her community's desires, and Lee, a product enthusiast, have struck the perfect balance.
The Mission: Making Makeup Simple and Effective
DIBS Beauty's mission is clear: to simplify makeup and make it more effective. Shields and Lee share a common goal of creating top-notch products without ego. They aim to provide beauty enthusiasts with products that are uncomplicated and approachable, catering to both skilled makeup artists and those who are new to the world of cosmetics. DIBS Beauty's offerings are versatile, convenient, and anything but boring.
Community Events: Fostering a Welcoming Environment
Central to DIBS Beauty's ethos is the belief in building a welcoming community. The brand's events are designed to make everyone feel comfortable and connected, regardless of whether they attend in person or virtually. Shields takes pride in the positive community she has cultivated, where inclusivity and friendship thrive. DIBS Beauty's products have found a place in the hands of renowned makeup artists as well as everyday individuals, bridging the gap between expertise and accessibility.
The Journey of DIBS Beauty Products
DIBS Beauty's product lineup started with the innovative Status Stick, a face-and-body highlighter that was born out of the need for a mess-free, on-the-go glow. Shields' personal experience with body shimmer products inspired the creation of this versatile stick. The Desert Island Duo, a blush and bronzer stick, soon followed, offering creamy, buildable, and blendable options. Shields ensured that the Duo catered to a diverse range of skin tones, with six shades to choose from.
Image: DIBS. Status Stick Face-And-Body Highlighter
Image: DIBS. Desert Island Duo Blush / Bronzer Stick
DIBS: Beyond Influencer Status
DIBS Beauty was intentionally designed to surpass the influence of its co-founder, Courtney Shields. With a name that doesn't bear her own, Shields aimed to ensure that the products themselves take center stage. Although Shields takes pride in her role and journey, she loves it when people discover and use DIBS Beauty without any prior knowledge of her involvement. DIBS Beauty is all about inclusivity, reaching customers through various channels and appealing to a diverse audience.
Lee also believes that the brand's exceptional products would have garnered success independently, even without Shields' influence. The quality and appeal of DIBS Beauty's offerings speak for themselves, drawing customers back time and time again.
In a sea of influencer brands, DIBS Beauty has carved out its unique space. With a community-centered approach, innovative products, and a commitment to accessibility, Shields and Lee have built more than just an influencer brand — they have created a beauty brand that connects with people on a deeper level.
Now, it's your turn to join the DIBS Beauty community and experience the magic for yourself!
