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Princess Diana's Beloved Gucci Tote Returns in Style!

CEO Tinh Phung
After the resounding success of the Jackie bag, Gucci is bringing back another iconic piece from their archives - Princess Diana's treasured bamboo handle tote. And this time, it's more fabulous than ever! When you...

After the resounding success of the Jackie bag, Gucci is bringing back another iconic piece from their archives - Princess Diana's treasured bamboo handle tote. And this time, it's more fabulous than ever!

When you look at Princess Diana's street style photos from the 90s, it's impossible not to notice the stunning bamboo-handled tote that was her constant companion. Whether she was running errands or hitting the gym, this bag was always by her side.

Thanks to Gucci's creative director Alessandro Michele and his talent for reviving heritage pieces, Princess Diana's favorite tote is back, aptly named "Diana."

Gucci Diana Bag Design

The Gucci Diana Bag retains all the features of the original bamboo tote from 1991, but with a modern twist. The current version of the bag showcases removable neon leather belts - a tribute to the bands that used to come with the original tote to maintain the shape of the handles. Additionally, letter and star symbols can now be embossed on the inside of the belts, adding a personalized touch to this iconic style.

Gucci Diana Tote Bag Gucci Diana Bag. Media Credit: @gucci

On the interior, the Gucci Diana Bag features a zip pocket in the center, effectively separating the bag into two sections. The front section offers a spacious open area with a zip pocket, while the back section provides an open area with an additional pocket. And don't worry about the open compartments; the Gucci Diana comes with a magnetic closure to keep your belongings safe and secure at all times.

Gucci Diana Bag Sizes

Reintroduced in three different sizes - mini, small, and medium - the Gucci Diana Bag comes in a variety of colors, ranging from classic black to pretty pastels. The mini version measures 20 cm in width and 16 cm in height, while the small and medium versions measure 27 x 24 cm and 35 x 30 cm respectively. All sizes of the Gucci Diana Bag include a removable shoulder strap, allowing you to carry the bag in multiple ways, from top handle to crossbody.

Gucci Diana Bag Sizes Gucci Diana Bag Sizes. Media Credit: Instagram @what_lexie_likes

Gucci Diana Bag Prices

The prices of the Gucci Diana Bag vary depending on the size. The mini version is priced at $2,650, the small at $3,100, and the medium at $3,980. In Euro, the prices are €2,350, €2,750, and €3,350 respectively. However, these prices are for the standard leather version. Keep in mind that the Gucci Diana Mini Tote also comes in exotic skins like crocodile and ostrich, which are priced even higher. For example, the Gucci Diana Bag in Ostrich starts at around $8,000.

Without a doubt, the Gucci Diana Bag is set to become the must-have accessory of the season. Already, it has gained a following of celebrity fans, including Alexa Chung, Sienna Miller, Elle Fanning, and Jodie Turner-Smith. Get ready to see this bag everywhere now that it has officially launched!

The Gucci Diana Bag is available now in Gucci boutiques worldwide and on Gucci.com.

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