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The Best Makeup Brands of 2023: Enhancing Beauty and Empowering Individuals

CEO Tinh Phung
DIOR The makeup industry has transformed significantly over the years, leaving behind cakey foundations and outdated eye-shadow shades. Today, makeup companies offer top-quality products that cater to various skin types and concerns. While some high-end...


The makeup industry has transformed significantly over the years, leaving behind cakey foundations and outdated eye-shadow shades. Today, makeup companies offer top-quality products that cater to various skin types and concerns. While some high-end brands deliver exceptional results, there are also affordable alternatives that work just as effectively.

Despite the challenges faced in the past year, the demand for makeup remains strong. Applying makeup has become more than just enhancing physical appearance - it's an uplifting experience that provides a sense of normalcy in our ever-changing world.

In this article, we have curated a list of the best makeup brands in the world. Whether you're looking to conceal under-eye circles or explore new shades of lipstick, this guide will help you navigate the vast array of options available. Let's dive into the top 25 makeup brands that made our list this year!

25. Urban Decay

Urban Decay makeup

Founded in 1996, Urban Decay has become a trendsetter cherished by bloggers, fashion and beauty editors, and consumers alike. Renowned for their all-night coverage foundation and Naked eyeshadow palettes, Urban Decay fearlessly experiments with vibrant colors, making it a go-to brand for those who love to push boundaries.

24. NYX

NYX makeup

Affordability meets top-notch quality with NYX. This brand offers an extensive range of eyeshadows, eyeliners, and lipsticks, allowing beauty lovers and professional makeup artists to indulge in bold colors and rich pigments. NYX has quickly gained popularity on the market and continues to be a favorite among makeup enthusiasts.

23. Sephora

Sephora makeup

Sephora, known for its vast selection of high-end cosmetics, skincare, hair care products, and fragrances, has become a one-stop shop for all your beauty needs. With their in-house makeup line and a wide array of top-quality products, Sephora has earned its reputation as a beauty haven.

22. Shu Uemura

Shu Uemura makeup

Created by makeup artist Shu Uemura, this popular brand encourages everyone, from novices to professionals, to embrace their inner artist. Inspired by nature, art, and science, Shu Uemura offers high-quality products that have been at the top of the industry for over fifty years.

21. Burberry

Burberry makeup

While renowned for their iconic trench coats, Burberry has also made a mark in the makeup industry. Their innovative and fresh-faced products allow you to create edgy and dramatic looks at home, just like those seen on the runways. Burberry embodies the perfect blend of elegance and boldness.

20. Elizabeth Arden

Elizabeth Arden makeup

Elizabeth Arden is not only famous for their exceptional makeup line but also for their skincare and anti-aging products. Suitable for women of all ages and backgrounds, their radiant lip glosses, weightless foundation, and reliable concealers have earned them an impeccable reputation in the beauty world.

19. bareMinerals

bareMinerals makeup

Pioneers in the field of mineral-infused makeup, bareMinerals prioritizes skin health while enhancing natural beauty. Their foundation powders, known for their skin-friendly properties, will make you look and feel radiant without any guilt. Embrace your true beauty with bareMinerals.

18. Shiseido

Shiseido makeup

With over 140 years of excellence, the Japanese brand Shiseido has been a staple in the cosmetics world. They produce high-end makeup, hair products, and fragrances with an unwavering commitment to quality. Shiseido's loyal customers appreciate their innovative and cutting-edge products.

17. Clinique

Clinique makeup

Clinique's cosmetics are highly regarded for their indisputable reputation and personalized approach. Their skincare expertise and accurate shade matching make them a trusted choice for individuals looking to celebrate their uniqueness. Embrace your individuality with Clinique's custom-made products.

16. Covergirl

Covergirl makeup

With the iconic slogan, "Easy, Breezy, Beautiful," Covergirl has maintained its position in the cosmetics industry for decades. As an affordable brand, they offer high-quality products that have been tried and trusted by millions. From shade-matching foundations to eyeliners, Covergirl has something for everyone.

15. Bobbi Brown

Bobbi Brown makeup

Bobbi Brown caters to makeup enthusiasts who appreciate the artistry that makeup provides. This brand, named after the renowned makeup artist herself, started small with just ten lipsticks and has now become a beauty empire known for its exceptional cosmetics.

14. Laura Mercier

Laura Mercier makeup

Laura Mercier, another woman entrepreneur and makeup artist, has gained worldwide recognition for her award-winning products. From Tinted Moisturizer to well-crafted eyeshadows, Laura Mercier's cosmetics showcase her knowledge, skills, and talent.

13. Revlon

Revlon makeup

Revlon has maintained its position as a global leader in the cosmetics industry by offering glamorous, innovative, and affordable products. From mascara to nail polish, Revlon has been a staple in our lives, allowing us to experiment with their wide range of shades and formulas.

12. Givenchy

Givenchy makeup

Givenchy, the renowned French fashion house, ventured into the cosmetics market in 1989, remaining true to their commitment to delivering the highest quality products. Just like their clothing, Givenchy's makeup line exudes elegance and boldness, offering daring eye shadow palettes and vibrant lipstick shades.

11. Yves Saint Laurent

Yves Saint Laurent makeup

Yves Saint Laurent, known for their couture collections, also excels in the cosmetics world with their high-quality, luxurious products. Their weightless foundations, creamy lipsticks, and elegant eyeliners enhance your best features, leaving you feeling pampered and confident.

10. Nars

Nars makeup

Nars, a fair newcomer, has taken the cosmetics world by storm since 1994. With lipsticks as their starting point, Nars has evolved to offer a diverse range of high-quality products. Their daring Orgasm line empowers individuals to embrace their individuality and natural beauty.

9. MAC

MAC makeup

Founded in Toronto in 1984, MAC has become a cult-favorite brand with its socially responsible approach to beauty. From bold colors to creative collaborations, MAC embodies inclusivity, enhancing beauty for individuals of all ages, races, and genders.

8. Guerlain

Guerlain makeup

Guerlain, one of the oldest cosmetic companies in the world, continues to be highly regarded for its beauty, skincare, and perfume products. With a history dating back to 1828, Guerlain has maintained its high standards by introducing innovative and stylish top-quality products. Experience luxury with Guerlain's Meteorites Highlighting Powder Pearls.

7. Maybelline New York

Maybelline New York makeup

Maybelline New York, once a small family-owned business, has grown into one of the largest cosmetic brands in the US. Known for their affordable yet reliable products, Maybelline offers makeup, skincare, and fragrances that are easily accessible to all. Their scientifically advanced shade-specific technology sets them apart in the industry.

6. Clarins

Clarins makeup

Paris-based Clarins is synonymous with luxury. This brand, available at high-end department stores worldwide, puts great care into creating beautifully curated cosmetics. From eyeshadow palettes to lip glosses, Clarins offers exquisite products that cater to beauty connoisseurs.

5. Lancome

Lancome makeup

Lancome, a legend since 1935, has consistently delivered avant-garde cosmetics, skincare, and fragrances. Their exceptional quality and innovative approach have made them a favorite among beauty enthusiasts for decades. Experience the magic of Lancome with their mascaras, nail polish colors, lipsticks, and eyeshadows.

4. L'Oreal

L'Oreal makeup

As a global leader, L'Oreal has set trends and raised standards in the beauty industry for many years. With a wide range of cosmetics, skincare, and personal care items, L'Oreal offers top-quality products that cater to diverse needs. Whether it's mascaras, eyeliners, or foundations, L'Oreal is a trusted brand.

3. Dior

Dior makeup

Dior's makeup products are truly a must-try. Their Dior Addict lipstick, known for its unmatched quality, is a worldwide sensation. Since 1947, Dior has excelled in the cosmetics industry, offering luxurious and high-performing products that suit every beauty enthusiast's needs.

2. Estee Lauder

Estee Lauder makeup

Founded in 1946 in New York City, Estee Lauder has become an internationally recognized name. Their innovative and technologically advanced products have earned them a reputation as leaders in the makeup and skincare industry. Discover the magic of Estee Lauder's foundations and concealers.

1. Chanel

When you think of Chanel, you think of timeless elegance, and their makeup line is no exception. Known for their chic and stylish products, Chanel offers luxury cosmetics that are worth the investment. Their Chanel Red lipstick, a staple for fashion-forward women, epitomizes the sophistication and classic beauty Chanel represents.

We hope this virtual journey through the world of makeup has provided you with inspiration and insight into this fascinating and competitive industry. From accessible brands to high-end luxury options, there's something for everyone to explore in the realm of cosmetics.